budweiser gardens
- Company typePrivate
- Founded2002
- HeadquartersLondon, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
budweiser gardens firmographics
Firmographics- Name
- budweiser gardens
- Legal name
- Canada Life Place
- Website
- https://budweisergardens.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
budweiser gardens industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industries
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Music Venues & Concert Bars (THAFAEAD), Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)
Keywords
Where budweiser gardens is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
budweiser gardens business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales for all events including concerts, sports (London Knights hockey, London Lightning basketball), Broadway shows, and family entertainment. Tickets sold through Ticketmaster and the Gate 1 Box Office.
- Food & Beverage: Concession stands throughout the venue offering food items (pizza, burgers, hot dogs, poutine, chicken tenders) and beverages (alcoholic and non-alcoholic). Includes the Talbot Bar & Grille restaurant (220+ seats), King Club lounge, and catering services for events.
- Premium Seating & Suites: Revenue from luxury suite rentals, premium club seating, and private event spaces including the Backstage Club, King Club, and Jack Daniel's Bar. Suites include catering options and dedicated service.
- Venue Rental & Corporate Events: The venue generates revenue by renting spaces for corporate functions, private parties, meetings, ice rentals for skating events and birthday parties, and facility tours. Also includes advertising and sponsorship opportunities.
- Sponsorship & Naming Rights: Naming rights partnership with Canada Life Assurance Company (10-year agreement effective October 11, 2024) and various corporate sponsorship arrangements for arena elements and event branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Admission Concert Tickets |
| Transaction based/ take rate | Pay-as-you-go | Premium Event Tickets (WWE, Major Concerts) |
| Hybrid | Pay-as-you-go | Dinner & Show Package |
| Unit Pricing | Multi-year contract | Luxury Suite Rental |
| Usage-based | Pay-as-you-go | Ice Rental |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
budweiser gardens product offering
Product offeringCore offering
Canada Life Place (formerly Budweiser Gardens) is a 10,000-seat multi-purpose arena in downtown London, Ontario, that hosts concerts, touring Broadway shows, ice hockey (London Knights), basketball (London Lightning), and family entertainment. The venue generates revenue through ticket sales, premium seating/suite rentals, food and beverage concessions, catering, ice rentals, facility tours, corporate and private event rentals, and naming rights/sponsorship. It is municipally owned by the City of London and managed by Oak View Group.
Product overview
Budweiser Gardens (now Canada Life Place) is a single-venue multi-purpose entertainment facility offering a unified event-hosting platform. The core offering centers on the 10,000-seat arena that hosts concerts, sporting events (London Knights hockey, London Lightning basketball), and Broadway productions. The venue's product portfolio comprises: the main arena bowl as the core platform; premium seating options (luxury suites, King Club, Concert Club); food and beverage services through OVG Hospitality; catering capabilities led by Executive Chef Ryan Morrison; the Talbot Bar & Grille restaurant; the Backstage Club event space; ice rentals; and facility tours. Additional services include group ticket experiences, corporate function hosting, and event booking through Oak View Group's management team.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Hosting (Concerts, Sports, Broadway, Family Entertainment) Multi-purpose 10,000-seat arena hosting concerts, touring Broadway shows, ice hockey (London Knights), basketball (London Lightning), and family entertainment for the general public in Southwestern Ontario.
- London Knights Hockey (Home Venue) Home ice for the London Knights Ontario Hockey League (OHL) junior hockey franchise, playing at the arena since its 2002 opening.
- London Lightning Basketball (Home Venue) Home venue for the London Lightning National Basketball League of Canada (NBL Canada) professional basketball team.
- Broadway in London Series Touring Broadway productions hosted at The Siskinds LLP Stage within the arena, featuring Tony Award-winning musicals and family shows for theater enthusiasts.
- Premium Seating and Luxury Suite Rentals Luxury suite rentals and premium club seating including the King Club, Concert Club, and premium hospitality areas for corporate and individual patrons seeking elevated event experiences.
- The Talbot Bar & Grille Full-service restaurant on the 200 level with over 220 seats, featuring views of downtown London, table service, and a menu focused on locally grown ingredients, operated by OVG Hospitality under Executive Chef Ryan Morrison.
- Backstage Club (Private Event Venue) Multi-purpose event venue within the arena designed for corporate receptions, networking events, private celebrations, and VIP experiences with capacity up to 200 guests, introduced as part of the Elevation Project expansion.
- OVG Hospitality Catering Services Full-service catering for events ranging from rock concerts to corporate functions, led by Executive Chef Ryan Morrison, with menus emphasizing locally grown ingredients, provided by OVG Hospitality.
- Ice Rentals Rental of the arena's ice surface for corporate skating events, birthday parties, and pick-up hockey games, with Standard Hockey Rentals (50 minutes, groups up to 21, two dressing rooms) and Skating Party Rentals (groups up to 50).
- Corporate Functions and Venue Rentals Private event hosting including product launches, sales meetings, cocktail receptions, galas, and corporate celebrations across the venue's premium spaces, managed by the building rental team.
- Group Experiences Group ticket discounts and experiences for sports and entertainment events including group sales, Scotiabank Hockey Club Suites access, and fundraising options for groups of 10 or more.
- Facility Tours Behind-the-scenes guided tours of the arena including Level 100, the floor/ice level, the London Sports Hall of Fame, luxury suites, the Talbot Bar and Grille, and the press box.
Quantifiable outcome
- 13 million+ cumulative guests since 2002
- +2 more outcomes
Companies that use budweiser gardens
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
budweiser gardens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
budweiser gardens partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- BGC London (Boys and Girls Club of London)minorCommunity partner receiving $20,000 joint donation from Oak View Group and Canada Life in July 2025. Part of ongoing commitment to support local organizations creating meaningful impact in the London community through an annual donation.
- Canada Life Assurance CompanycoreNaming rights partnership renaming the venue to Canada Life Place. 10-year agreement effective October 11, 2024. Canada Life, a leading insurance and wealth management provider with over 175 years of history, serves more than 14 million customer relationships across Canada.
- Oak View Group (OVG)coreGlobal leader in live experience venue development and management. Founded by Tim Leiweke and Irving Azoff in 2015. OVG continues to manage and operate Canada Life Place for the City of London, overseeing all venue operations, programming, and the Elevation Project expansion.
- TicketmastercoreOfficial ticketing partner for all events at Canada Life Place. Provides online ticket sales platform, digital ticketing, and gift card services.
- OVG HospitalitycoreExclusive catering and hospitality partner operating all food and beverage services including the Talbot Bar & Grille, King Club, concessions, and event catering. Led by Executive Chef Ryan Morrison with focus on locally grown ingredients.
- ScotiabankminorNaming rights sponsor of Scotiabank Hockey Club Suites at the venue, providing premium hospitality space for hockey games and events.
Scale indicators5 records
Recent moves9 records
Expansion highlights4 records
budweiser gardens competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
budweiser gardens social profiles
Digital presencebudweiser gardens financial estimates
Financial estimateRevenue estimate
Valuation estimate
budweiser gardens leadership team
Management profileNumber of profiles
Profiles7 records
budweiser gardens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
budweiser gardens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about budweiser gardens
What does budweiser gardens do?
Canada Life Place (formerly Budweiser Gardens) is a 10,000-seat multi-purpose arena in downtown London, Ontario, that hosts concerts, touring Broadway shows, ice hockey (London Knights), basketball (London Lightning), and family entertainment. The venue generates revenue through ticket sales, premium seating/suite rentals, food and beverage concessions, catering, ice rentals, facility tours, corporate and private event rentals, and naming rights/sponsorship. It is municipally owned by the City of London and managed by Oak View Group.
Is budweiser gardens a public or private company?
budweiser gardens is a private company. It is classified as state government owned and is currently operating.
When was budweiser gardens founded?
budweiser gardens was founded in 2002. It employs 1 to 10 people.
Where is budweiser gardens based?
budweiser gardens is headquartered in London, Canada, in the North America region.
How does budweiser gardens make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are food & Beverage, premium Seating & Suites, venue Rental & Corporate Events and sponsorship & Naming Rights.
Does budweiser gardens have an API?
No public API is recorded for budweiser gardens.
What industry is budweiser gardens in?
budweiser gardens's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions). Its NAICS code is 71131 and its SIC code is 7900.