dance the magic

What dance the magic does

Dance the Magic is a privately held, for-profit company founded in 2001 that operates at the intersection of live entertainment and merchandise. Per the available firmographic data, the company organizes group dance performance events held at major entertainment venues and sells related apparel and accessories as a complementary line of business. The current headcount is reported as 1-10 employees, consistent with a micro-scale operation likely structured around event-day performers/contractors rather than a large full-time corporate staff. The company maintains a web presence at dancethemagic.com, but the site currently renders only a "One moment, please…" verification/loader page; no substantive content on products, pricing, leadership, ownership, or operations can be extracted from it as of the source date.

The business model implied by the short description combines two revenue streams: (1) live event production at third-party entertainment venues, where economics depend on venue partnerships, ticket pricing, and event cadence, and (2) branded apparel and accessories, where economics depend on channel mix, inventory turnover, and price points. No pricing tiers, distribution channels, marketing channels, customer segments, or partnership details are disclosed in the source material. There are no data points on technology stack, integrations, patents, certifications, awards, regulatory filings, funding history, M&A activity, leadership changes, or strategic actions; the firmographic and event records are essentially empty beyond the foundational facts noted above.

The principal constraint on investment-grade analysis is data scarcity rather than analytical uncertainty. Confirmed facts: dance the magic is private, founded in 2001, for-profit, has 1-10 employees, and operates in the live group dance performance and apparel/accessories segment in the United States (per the firm's implied domestic operating context). Everything else — financials, customers, technology, AI capabilities, growth direction, and strategic trajectory — is unverified and should be treated as a major diligence gap for any prospective investor or acquirer.

Name

dance the magic

Website

https://dancethemagic.com

Company type

Private

Founded year

2001

Headcount range

1–10 employees

Short description

Dance the Magic is a privately held company founded in 2001 that organizes group dance performance events at major entertainment venues and sells related apparel and accessories, operating with a small team of 1-10 employees.

Ownership category

akta.pro rank

Product category

Live Entertainment Services

NAICS

Dance Companies (71112), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Contemporary & Modern Dance (MPAGADAB)

akta.pro secondary industries

Dance Festivals & Dance Series (MPAGADAJ), Dance Performances (THAJAFAD)

Keywords

• Live dance performances
• Dance event organization
• Group choreography events
• Dance merchandise
• Performance entertainment

GTM type

B2C

Offering type

Services

Core offering

Dance the Magic organizes group dance performance events staged at major entertainment venues. The company also sells related dance apparel and accessories to attendees and fans.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Sansha: Sansha is a global dancewear and ballet apparel manufacturer and retailer. Comparable to the apparel and accessories side of Dance the Magic's business.
• Bloch: Bloch is a leading global dancewear and footwear brand serving dancers and performers. Comparable to Dance the Magic's apparel/accessory offering and its focus on the dance performance community.
• STOMP: STOMP is a long-running touring group performance show staged at major venues, with associated merchandise. Closely comparable to Dance the Magic in operating a small-crew touring performance group with branded merchandise.
• Capezio: Capezio manufactures and retails dance apparel, shoes, and accessories, and has historically been associated with dance performance and education. Directly comparable to Dance the Magic's apparel/accessory side and to performance-driven dance brands.
• Move Dancewear: Move Dancewear is a major online retailer of dance apparel and footwear in the UK/EU, directly comparable to the retail/apparel side of Dance the Magic's business.
• Dancewearsolutions: A US-based dancewear retailer specializing in apparel and accessories for dancers of all ages. Comparable to Dance the Magic's retail/apparel component.
• Wear Moi: Wear Moi is an international dancewear brand offering apparel, shoes, and accessories for dancers. Comparable as a direct competitor in dance apparel and accessories.
• Riverdance: Riverdance is a touring group dance performance show performed at major entertainment venues worldwide. Directly comparable to Dance the Magic's group dance performance events business model and venue-based touring format.

Broad incumbents

• Cirque du Soleil: Cirque du Soleil is a large-scale touring group performance operator at major venues with a global merchandise operation. Comparable as a broader incumbent in the same touring-group-performance-plus-merchandise category.
• Alvin Ailey American Dance Theater: Alvin Ailey is an established dance company producing group performances at major venues. Comparable to Dance the Magic as a dance company producing group performances, though operating at a much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dance-the-magic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dance the magic