amy seiwert's imagery

What amy seiwert's imagery does

Amy Seiwert's Imagery (ASI) is a San Francisco-based nonprofit contemporary ballet company founded by choreographer Amy Seiwert. The organization's core product is the annual SKETCH series, a choreographic laboratory that invites four guest choreographers each season to create new world-premiere works in a collaborative environment emphasizing risk-taking and experimentation. Supporting programs include SKETCH Films and Dance on Film (filmed dance works and virtual screenings), Seiwert Commissions (works created for other ballet companies), an Artistic Fellowship for emerging choreographers, and a Writing on Dance platform. The company combines classical ballet technique with contemporary creation methods, including chance operations inspired by Merce Cunningham's legacy.

ASI serves multiple constituencies: dance audiences attending SKETCH performances at ODC Theater and touring venues, dance presenters booking touring productions, arts foundations and government arts councils funding the work, and dance students engaging through master classes and open company sessions. The company has toured nationally to venues including the Joyce Theater in New York, Jacobs Pillow in Massachusetts, and multiple festivals across California, Washington, Missouri, and Montana.

The business model is a nonprofit 501(c)(3) structure relying on individual donations (with a stated minimum annual goal of $150k), foundation and government grants (Kenneth Rainin, Fleishhacker, Zellerbach, NEA, California Arts Council, SF Arts Council, and others), corporate sponsorships, and ticket sales. With 1–10 employees, ASI is a small arts organization. In June 2023, the company announced that SKETCH 13 would be the final SKETCH season and that Amy Seiwert would take on an Associate Artistic Director role at Smuin Ballet, signaling a strategic restructuring of the organization's flagship programming.

Name

amy seiwert's imagery

Legal name

Amy Seiwert's Imagery

Website

https://asimagery.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Amy Seiwert's Imagery is a San Francisco-based nonprofit contemporary ballet company producing the annual SKETCH choreographic laboratory series and touring works nationally, funded by individual donations, foundation grants, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Contemporary Ballet / Performing Arts

NAICS

Dance Companies (711120), Independent Artists, Writers, and Performers (71151)

akta.pro primary industry

Contemporary & Modern Dance (MPAGADAB)

akta.pro secondary industries

Classical Ballet (Full-Length & Repertoire) (MPAGADAA), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Performances (THAJAFAD)

Keywords

• Contemporary ballet productions
• Choreographic laboratory series
• Dance company commissions
• Ballet performance programming
• Professional dance fellowship

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: The company relies heavily on individual donations, with a stated goal of raising minimum $150k in individual donations annually. Multiple donor tiers from $35 (Friend) to $5000+ (Principal Season Sponsor).
2. Foundation and Government Grants: Support from Kenneth Rainin Foundation, Fleishhacker Foundation, Zellerbach Family Foundation, Center for Cultural Innovation, San Francisco Arts Council, San Francisco Grants for the Arts, California Arts Council, and National Endowment for the Arts.
3. Ticket Sales: Revenue from SKETCH series performances at ODC Theater. Early bird discounts offered (13% with code EARLYBIRD13).
4. Corporate Sponsorships: GE Foundation Matching Gifts Program documented as matching donor contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Amy Seiwert's Imagery is a contemporary ballet company that produces annual live performance seasons (the SKETCH series) and commissioned works combining classical ballet technique with contemporary choreographic methods. The company serves dance audiences, presents touring productions at regional and national venues, supports emerging choreographers through an Artistic Fellowship, and produces filmed dance works for on-demand screenings.

Product overview

Amy Seiwert's Imagery is a contemporary ballet company offering a unified portfolio centered on the annual SKETCH Series as its core product—a choreographic laboratory featuring world premieres by multiple choreographers. Supporting programs include SKETCH Films (filmed dance works), Dance on Film (virtual screenings), Seiwert Commissions (touring works for other companies), the Writing on Dance platform, and an annual Artistic Fellowship for emerging choreographers. The company focuses on risk-taking, collaboration, and expanding the definition of ballet through experimental dancemaking.

Differentiator

Problem solved

Functional benefit

Products and services

• SKETCH Series Annual choreographic laboratory series that invites guest choreographers to create world premiere ballets, emphasizing risk-taking, collaboration, and experimental dance-making with contemporary ballet technique. Produced live at ODC Theater in San Francisco.
• SKETCH Films Filmed dance works created by the company, including thematic series exploring social justice themes through contemporary ballet, distributed via virtual screenings and on-demand viewing.
• Seiwert Commissions Choreographic commissions by Artistic Director Amy Seiwert for touring companies, including the work 'French Kiss' premiered with Smuin Ballet.
• Artistic Fellowship Annual fellowship program supporting emerging choreographers with mentorship, commission opportunities, and collaborative creation experience within the SKETCH series. Natasha Adorlee has served as Artistic Fellow, with partial support from the National Endowment for the Arts.

Quantifiable outcome

• SKETCH series has produced 13 world premiere works across 13 seasons
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• ODC TheatercoreStrategic or Co-development PartnerPrimary performance venue for SKETCH series, providing theater space and production support for the annual choreographic laboratory.
• Smuin BalletcoreStrategic or Co-development PartnerAmy Seiwert serves as Associate Artistic Director with Smuin Ballet starting fall 2023. Her work 'French Kiss' premiered with Smuin, creating cross-pollination between the organizations.
• Gravity Access ServicesminorOthersProvides audio description services for visually impaired audience members for both live and virtual offerings.
• Zaccho StudiominorStrategic or Co-development PartnerListed in special thanks; Joanna Haigood and Zaccho Studio referenced as collaborator.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• San Francisco Ballet: One of the largest and oldest ballet companies in the US, based in San Francisco. A broader incumbent that Amy Seiwert and other ASI-associated choreographers have created works for, representing a large-scale ballet peer in the same market.
• Pacific Northwest Ballet: Large regional ballet company in Seattle known for mixed-repertoire programming that includes contemporary work alongside classical. Comparable as a major ballet institution that commissions and tours contemporary choreography.
• Hubbard Street Dance Chicago: Contemporary dance company that frequently commissions ballet-based work from choreographers like Amy Seiwert. Comparable as a mid-size contemporary dance organization with a similar commissioning and touring model.
• Mark Morris Dance Group: Major contemporary dance company known for blending classical and modern idioms. Comparable as an established contemporary dance organization with a similar mission of expanding the definition of concert dance.

Emerging players

• AXIS Dance Company: Oakland-based physically integrated dance company that creates and tours contemporary work with an explicit equity mission. Comparable as a Bay Area contemporary dance organization with a parallel focus on access, equity, and innovation in concert dance.
• BalletX: Philadelphia-based contemporary ballet company focused on commissioning new work and emerging choreographers. Comparable as a choreographic-led contemporary ballet organization with a similar artist-development mission.

Direct peers

• Smuin Contemporary Ballet: San Francisco-based contemporary ballet company where Amy Seiwert serves as Associate Artistic Director. Directly comparable as a Bay Area contemporary ballet company producing mixed-repertoire seasons, sharing leadership and choreographic output with ASI.
• ODC/Dance: San Francisco contemporary dance company that operates ODC Theater, ASI's primary performance venue. Directly comparable as a local contemporary dance organization with shared venue relationship and overlapping Bay Area audiences.
• Alonzo King LINES Ballet: Bay Area contemporary ballet company known for innovative choreography and collaborations. Directly comparable as a San Francisco contemporary ballet organization focused on pushing the boundaries of classical ballet vocabulary.
• Trey McIntyre Dance: Contemporary ballet company that creates touring works and has collaborated with ASI's SKETCH series. Directly comparable as a choreographic-led contemporary ballet organization with a similar touring and commissioning model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/asimagery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about amy seiwert's imagery