HB beton

What HB beton does

Sarl HB Béton is a private Algerian limited liability company (SARL) specializing in the production and delivery of ready-mixed concrete (Béton Prêt à l'Emploi, BPE). The company operates two fixed-facility concrete plants: a MEKKA Turkish-brand plant with 60 m3/hour capacity and 300 tonnes of aggregate storage at its Rouiba headquarters, and an ORU Italian-brand on-site plant with 90 m3/hour capacity and 720 tonnes of silo storage for larger-scale project delivery. Concrete formulations are developed in collaboration with the state laboratory LHCC, and the plants are calibrated every six months by Géo-Balance, an entity approved by ONML, with class 42.5 cements and selected aggregates supporting a documented quality assurance program.

Beyond core BPE production, HB Béton offers three specialized concrete products — Concrete of Cleanliness (Béton de propreté), Large Concrete (Le Gros Béton), and a Quality Assurance service — alongside a complementary equipment rental business covering concrete pumps (36M to 62M boom lengths) and 7-to-10 cube mortar mixers with electric motors. The company delivers concrete directly to construction sites via its own mixer-truck fleet from two operational sites: the Rouiba headquarters along the expressway to Algiers and a secondary site in El Rahmania, Algiers.

HB Béton serves two primary customer segments: construction professionals (contractors and builders, identified as the primary segment) and individual homeowners undertaking smaller-scale construction or renovation projects. The company employs a direct-to-customer sales model with quote-based pricing, capturing orders via phone, WhatsApp, email, and an in-website contact form, supported by a trilingual digital presence (Arabic, French, English) on the website and major social platforms. Revenue is generated through one-time sales of concrete and usage-based rentals of pumps and mixers, with no publicly disclosed pricing or financial metrics.

Name

HB beton

Legal name

Sarl HB Béton

Website

https://hbbeton-dz.com

Company type

Private

Operating status

Operating

Short description

HB Béton is a private Algerian ready-mixed concrete producer operating two fixed-facility plants in Rouiba and El Rahmania, serving construction professionals and individuals in the Algiers region with BPE concrete, concrete pump rentals, and mixer rentals.

Ownership category

akta.pro rank

Product category

Ready-Mixed Concrete Manufacturing

NAICS

Ready-Mix Concrete Manufacturing (32732), Ready-Mix Concrete Manufacturing (327320)

akta.pro primary industry

Ready-Mix Concrete Production & Delivery (IMADAAAA)

Keywords

• Ready-mixed concrete
• Concrete supply
• Concrete pump rental
• Mortar mixer rental
• Construction materials

Headquarters

HQ city

Rouiba

HQ country

Algeria

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ready-Mixed Concrete Sales: Production and sale of ready-mixed concrete (BPE) prepared in fixed facilities and transported to construction sites by mixer trucks. Products include concrete of cleanliness, large concrete, and standard ready-mix formulations.
2. Concrete Pump Rental: Rental of concrete pumps (36M, 38M, 42M, 47M, 52M, 58M, 62M) for foundation pouring, columns, walls, slabs and other concrete installation work.
3. Mixer Rental: Rental of mortar mixers with capacities ranging from 7' to 10' cube, with electric motors and pull pole for vehicle transport.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sarl HB Béton is an Algerian manufacturer of ready-mixed concrete (BPE) operating two fixed production facilities — a MEKKA Turkish plant at 60m³/hour in Rouiba and an ORU Italian plant at 90m³/hour for on-site production. It delivers its own ready-mix formulations (cleanliness concrete, large/filling concrete, blocking concrete) to construction sites via its mixer-truck fleet and rents concrete pumps (36M–62M) and mortar mixers (7–10 cube) to construction professionals and individuals.

Product overview

HB Béton SARL is a ready-mixed concrete (BPE) company operating as a single unified product portfolio with manufacturing capabilities and related rental services. The core offering consists of Ready-Mixed Concrete (BPE) produced at two fixed facilities (MEKKA Turkish plant at 60m3/hour and ORU Italian plant at 90m3/hour), complemented by specialized concrete products including Concrete of Cleanliness (for tracing and reinforcement installation), Large Concrete (for filling and leveling), and Quality Assurance services. The company also offers equipment rental services including Concrete Pump Rental (36M-62M pumps) and Mixer Rental (7-10 cube capacity) for construction professionals and individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready-Mixed Concrete (BPE) Ready-mixed concrete (Béton Prêt à l'Emploi/BPE) prepared in fixed facilities and transported to construction sites by mixer trucks. Produced at the MEKKA (Turkish) plant with 60m³/hour capacity and the ORU (Italian) plant with 90m³/hour capacity. Sold to construction professionals and individuals in the greater Algiers area.
• Concrete of Cleanliness (Béton de propreté) Cleaning concrete that allows tracing of the sole, post, and sill; assists in installing reinforcement; and provides moisture protection for construction sites. Sold as a specialized ready-mix formulation.
• Large Concrete (Le Gros Béton) Cleaning or filling concrete used for leveling or filling holes; can be lightly reinforced (blocking concrete). Dosage ranges from 150 kg cement (blocking concrete) to 250 kg cement in clean concrete at 5 cm thickness.
• Concrete Pump Rental Rental service offering concrete pumps in sizes from 36M to 62M for concrete installation work including pouring of foundations, posts, walls, slabs, and other construction work. Available to construction professionals and individuals.
• Mixer Rental (Location de malaxeur) Rental of mortar mixers with casters, capacities from 7' to 10' cube, equipped with electric motor and pull pole for efficient vehicle transport. Available to construction professionals and individuals.
• Quality Assurance Service Documented quality-control service for ready-mixed concrete using plants calibrated every six months by Géo-Balance (approved by ONML), selected aggregates, class 42.5 cements, and concrete formulations developed by the state laboratory LHCC, with regular crushing test samples.

Quantifiable outcome

• Production capacity of 60m3/hour at main facility and 90m3/hour for on-site concrete
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Vicat: French-headquartered cement and concrete group with a historic Algerian cement presence (e.g., partnership with GICA). Comparable to HB B\u00e9ton in serving Algerian construction demand, but with integrated cement manufacturing and a national distribution network.
• Holcim (formerly LafargeHolcim): Global leader in cement, aggregates, and ready-mix concrete with a long-standing Algerian footprint inherited from Lafarge. Operates integrated upstream cement plus downstream ready-mix, competing with HB B\u00e9ton for large Algiers-area pours while offering broader product breadth.
• GICA (Groupe Industriel des Ciments d'Alg\u00e9rie): Algerian state-owned cement and concrete conglomerate encompassing multiple cement plants and downstream activities. Represents the dominant domestic incumbent whose supply-chain decisions directly affect cement availability and pricing for HB B\u00e9ton.
• Heidelberg Materials: Major global building materials group with Algerian cement operations through Italcementi/Ciments de l'Atlas and ready-mix/aggregates activities. Comparable to HB B\u00e9ton as an integrated cement-to-concrete supplier serving the same Algerian construction market.
• CRH plc: Global building materials group with cement, aggregates, and ready-mix concrete operations across multiple continents. Comparable to HB B\u00e9ton as a ready-mix concrete producer while operating at vastly greater scale and geographic diversification.
• CEMEX: Global building materials company with operations across MENA including ready-mix concrete and aggregates. Competes with HB B\u00e9ton for large infrastructure and commercial concrete pours in North Africa, but with vastly larger scale and integrated cement supply.

Direct peers

• Unib\u00e9ton: Heidelberg Materials' French ready-mix concrete subsidiary operating a network of batching plants delivering to construction sites. Closely comparable to HB B\u00e9ton in operating model (fixed-facility batching, mixer-truck delivery, range of concrete formulations) though in a different geography.
• Eqiom: Heidelberg Materials' ready-mix concrete and aggregates business in France, operating multiple batching plants with on-site delivery. Directly comparable to HB B\u00e9ton in core activity (ready-mix production and distribution) and value-chain position.

Others

• Carmeuse: Global lime and minerals producer supplying inputs (limestone, aggregates, chemical products) into concrete manufacturing. Adjacent peer to HB B\u00e9ton as a supplier-side participant in the same concrete value chain rather than a direct competitor.

Regional players

• B\u00e9ton Manufactur\u00e9 Saharien (BMS): Algerian ready-mixed concrete producer operating batching plants in northern Algeria. Directly comparable to HB B\u00e9ton as a domestic Algerian ready-mix peer competing for the same construction customers in overlapping wilayas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/HB-b%C3%A9ton
• YouTubeyoutube.com/channel/UCqZqN5eG7pB3tT7J6n8dV4w
• LinkedInlinkedin.com/company/hb-beton

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HB beton