fjord en kayak

What fjord en kayak does

Fjord en Kayak is a privately-held sea kayaking tour operator founded in 1994 and headquartered at 359 rue Saint-Jean-Baptiste in L'Anse-Saint-Jean, Quebec, Canada. The company organizes guided sea kayaking excursions (2.5 to 7 hours), multi-day expeditions (2 to 6 days) including women-only and family-with-teens variants, accredited training programs (Canot Kayak Québec Levels I-III), equipment rentals (kayaks and stand-up paddleboards), gift certificates, and a recently introduced line of winter activities. Operations take place within the Parc national du Fjord-du-Saguenay and the Parc marin du Saguenay-Saint-Laurent under a Parc-Québec-Aventure agreement, with group sizes capped at 6 participants per guide and up to 12-36 participants for schools, corporate retreats, and customized group expeditions.

The company runs a direct-to-consumer model anchored on a bilingual French/English WordPress website (Elementor + LiteSpeed + WPML) with Reservotron handling online reservations, payments, and real-time availability. Distribution is supplemented by phone/email sales, an on-site ticket window at L'Anse-Saint-Jean, and a regional partner ecosystem including Croisières Fjord & Baleines (with a 15% combined-booking cross-promotion), Voile Mercator, Navettes Maritimes du Fjord, Saguenay Aventures, Le Baroudeur, and accommodation providers. Pricing is unit-based per participant in Canadian dollars plus 14.975% Quebec tax, ranging from $55 (child excursion) to $1,599 (4-day Hidden Treasure expedition adult), with family packages and customized quote-based expeditions.

The business is held by independent private ownership, with no disclosed external investors, parent company, or recent funding rounds. Fjord en Kayak differentiates through regulatory credentials (Aventure Écotourisme Québec ecotourism certification, FQCK training accreditation, 1% for the Planet membership), a heavily trained guide workforce (FQCK certified, advanced first aid, 90+ hours of company-specific training, marine radio contact with Coast Guard), and approximately 30 years of brand presence in a single iconic fjord destination. The company is seasonal with summer as the primary operating period and a newer winter extension.

Name

fjord en kayak

Legal name

Fjord en Kayak

Website

https://fjordenkayak.ca

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Fjord en Kayak is a privately-held Quebec sea kayaking operator founded in 1994, offering guided excursions, multi-day expeditions, FQCK-accredited training, and equipment rentals on the Saguenay Fjord for individual tourists, families, adventure travelers, schools, and corporate groups.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Tourism

NAICS

Scenic and Sightseeing Transportation, Water (4872), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Water Transportation (4400)

akta.pro primary industry

Kayaking, Canoeing & SUP Coastal Tours (THAAAIAF)

akta.pro secondary industries

Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), River & Wetland Ecotours (Canoe/Kayak, Mangrove/Swamp Tours) (THAAAEAE)

Keywords

• Guided sea kayaking
• Kayak expeditions
• Outdoor adventure tours
• Kayak training certification
• Equipment rentals

Headquarters

HQ city

L'Anse-Saint-Jean

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sea Kayaking Excursions and Expeditions: One-time fee per participant for guided sea kayaking activities ranging from 2.5-hour family excursions to 4-day multi-night expeditions. Pricing varies by activity duration, age group, and package inclusions (meals, equipment, camping). Expedition pricing includes gastronomic meals, high-end kayaking equipment, certified guide services, park permits, and camping gear. Cancellation and refund policies differ for excursions vs expeditions.
2. Sea Kayak Certifications and Training: Accredited training programs (Level I, II, III) for kayakers of all skill levels, developed and delivered by Fjord en Kayak's own experienced guides. FQCK (Fédération Québécoise de Canot Kayak) accredited stages and proprietary training programs offered.
3. Kayak and Equipment Rentals: Rental services for recreational kayaks and stand-up paddleboards (SUP) for self-guided outings in the Saguenay Fjord area.
4. Winter Activities: Newly developed winter activity offerings for the cold season on the Saguenay Fjord, complementing the summer-focused kayak operations.
5. Gift Certificates: Prepaid gift certificates available for purchase, enabling gifting of kayak experiences to friends and family.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fjord en Kayak is a guided sea kayaking tour operator based in L'Anse-Saint-Jean, Quebec, that sells daily kayak excursions (2.5 to 7 hours), multi-day wilderness expeditions (2 to 6 days) including camping and gourmet meals, FQCK-accredited kayak training (Levels I-III), equipment rentals (kayaks and stand-up paddleboards), winter activities, gift certificates, and customized group/private expeditions on the Saguenay Fjord. All offerings are delivered by certified guides using company-supplied equipment within the Parc national du Fjord-du-Saguenay and the Parc marin du Saguenay-Saint-Laurent.

Product overview

Fjord en Kayak operates as a sea kayaking tour operator based in L'Anse-Saint-Jean, Quebec, offering a portfolio of guided outdoor experiences centered on the Saguenay Fjord. The core offering consists of sea kayak excursions (2.5 to 7 hours) and multi-day expeditions (2 to 6 days) with camping and gourmet dining. Supporting services include accredited training certifications (Canot Kayak Québec Levels I-III), winter activities, equipment rentals (kayaks and SUP), and gift certificates. All booking is managed through Reservotron's online reservation platform. The company has 30 years of experience and holds ecotourism accreditation from Aventure Écotourisme Québec.

Differentiator

Problem solved

Functional benefit

Products and services

• Sea Kayak Excursions Guided daily sea kayak excursions lasting 2.5 to 7 hours on the Saguenay Fjord, designed for families, beginners, and casual visitors. Includes equipment, certified guide, and access within Parc national du Fjord-du-Saguenay.
• Sea Kayak Expeditions Multi-day guided sea kayak expeditions of 2 to 6 days through the Saguenay Fjord and St. Lawrence Estuary, including camping, gourmet meals, certified guides, park permits, and wildlife observation. Offered across approximately 35 route options, including women-only and family-with-teens cohorts.
• Sea Kayak Training and Certifications Accredited kayak training stages (Level I, II, III) delivered under Canot Kayak Québec (FQCK) accreditation, covering beginner through advanced skill development with company-certified instructors.
• Winter Activities Cold-season outdoor activities on the Saguenay Fjord designed to extend the operating season beyond summer months.
• Kayak and SUP Rentals Rental services for recreational kayaks and stand-up paddleboards (SUP) for self-guided outings in the Saguenay Fjord area.
• Customized Expeditions Bespoke private sea kayak expeditions tailored to group needs, school programs, corporate retreats, and special events, with custom logistics and capacity for 12-36 participants with additional guides. Quote-based pricing via direct contact.
• Gift Certificates Prepaid gift certificates redeemable for Fjord en Kayak excursions, expeditions, rentals, and winter activities.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Croisières Fjord BaleinescoreGTM or Marketing PartnerWhale watching cruise operator offering combined booking packages with Fjord en Kayak. Customers booking a sea kayak excursion receive 15% off a whale watching cruise with Croisières Fjord Baleines. Cross-promotional relationship where Fjord en Kayak directs customers to Croisières Fjord Baleines for complementary marine wildlife experiences.
• Voile MercatorminorGTM or Marketing PartnerSailing excursion operator offering 3-hour sailing initiation trips from L'Anse-Saint-Jean. Partnered with Fjord en Kayak through the nearby services ticket window, allowing Fjord en Kayak to sell Voile Mercator tickets.
• Navettes Maritimes du Fjord (Croisières du Fjord)minorGTM or Marketing PartnerMaritime shuttle operator offering boat cruises and village-to-village shuttle services on the Saguenay Fjord. Partnered through Fjord en Kayak's nearby services ticket counter.
• Canot Kayak Québec (FQCK)coreStrategic or Co-development PartnerQuebec federation for canoe and kayak governing body that provides accreditation for Fjord en Kayak's training programs (Levels I, II, III). Fjord en Kayak is an accredited training provider, and guides hold FQCK certifications. This accreditation is a core part of the company's value proposition and guide quality standards.
• Aventure Écotourisme Québec (AEQ)coreStrategic or Co-development PartnerQuebec adventure and ecotourism association that certifies Fjord en Kayak as an Ecotourism operator (Pratiques Écotouristiques). The certification validates the company's environmental protection practices, educational interpretation of natural environments, and socio-economic contributions to local communities.
• Parc marin du Saguenay-Saint-LaurentcoreStrategic or Co-development PartnerMarine protected area spanning the Saguenay Fjord and St. Lawrence Estuary. Fjord en Kayak's expeditions operate within this park, which is a partner in the Parc-Québec-Aventure agreement. The park is essential to the wildlife observation experience (belugas, whales, seals) that defines Fjord en Kayak's expedition offerings.
• Parc national du Fjord-du-Saguenay (SÉPAQ)coreStrategic or Co-development PartnerQuebec national park covering the Saguenay Fjord. Fjord en Kayak holds permits and access rights for expeditions within the park through a Parc-Québec-Aventure agreement. The park is a foundational element of Fjord en Kayak's operating environment and brand identity.
• 1% for the Planet / Fonds plein air 1% pour la planèteminorStrategic or Co-development PartnerInternational environmental organization whose Outdoor Fund supports Quebec ecosystem protection and climate action projects. Fjord en Kayak is a member company committing 1% of sales to the fund, providing environmental credibility and alignment with eco-conscious customer values.
• Saguenay AventuresminorGTM or Marketing PartnerRegional tourism association/platform representing outdoor adventure operators in the Saguenay region. Fjord en Kayak is listed as a partner, benefiting from cross-promotional visibility within the regional adventure tourism ecosystem.
• Le BaroudeurminorGTM or Marketing PartnerRegional outdoor/adventure operator or platform in the Saguenay area. Listed as a partner on Fjord en Kayak's website, contributing to the regional adventure tourism network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kenuayak: Quebec-based sea kayaking outfitter offering guided excursions and multi-day expeditions on the Saguenay Fjord from a nearby base. Directly comparable operator with similar guided kayak product, target customer (tourists and families), and same park access.
• Croisières Fjord & Baleines: Saguenay-based whale watching cruise operator that partners with Fjord en Kayak through a 15% cross-promotional bundle. Comparable as a same-destination marine wildlife operator with overlapping customer base and shared distribution model.

Others

• Parc national du Fjord-du-Saguenay (SéPAQ): The Quebec national park authority operating the Saguenay Fjord park itself, with which Fjord en Kayak holds a Parc-Québec-Aventure agreement. Comparable as the regulated ecosystem enabler and partial competitor offering its own guided activities within the same destination.
• Saguenay Aventures: Regional outdoor adventure marketing association/platform representing Saguenay-based adventure operators including Fjord en Kayak. Comparable as a distribution and ecosystem channel for the same target market.
• Aventure Écotourisme Québec (AEQ): Quebec adventure and ecotourism industry association that certifies Fjord en Kayak's Pratiques Écotouristiques. Relevant as the governing body whose certified-member network (other Quebec adventure outfitters) defines the directly competitive set.
• Canot Kayak Québec (FQCK): Quebec federation for canoe and kayak that accredits Fjord en Kayak's training programs. Comparable as both a strategic partner and the ecosystem gatekeeper whose certified-training providers form the broader peer set for the certification revenue stream.

Regional players

• A2O Aventure Aquatique Outaouais: Quebec-based kayak and outdoor adventure operator with similar guided water excursions and training offerings, though based in the Outaouais region. Comparable as a regional Quebec kayak outfitter with overlapping product categories but a distinct operating territory.
• Navettes Maritimes du Fjord: Maritime shuttle and boat cruise operator on the Saguenay Fjord that partners with Fjord en Kayak. Comparable as a regional water-transport operator serving the same tourist pool with adjacent fjord experiences.
• Voile Mercator: L'Anse-Saint-Jean-based sailing excursion operator that offers 3-hour sailing initiation trips and partners with Fjord en Kayak through shared ticketing. Comparable as a same-village, complementary water-based adventure operator targeting similar inbound tourists.

Broad incumbents

• Croisières AML: Quebec's largest cruise and marine excursion operator offering whale watching, fjord cruises and marine sightseeing across the Saguenay–St. Lawrence region. Comparable as a larger, broader incumbent in the same regional marine tourism category, with overlapping target customer but a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDV6SzuZblwIAFyR9QlscSg
• Facebookfacebook.com/share/19k8pXxnhd
• Instagraminstagram.com/fjordenkayak
• LinkedInlinkedin.com/company/fjord-en-kayak

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fjord en kayak