colorado jack popcorn

What colorado jack popcorn does

Colorado Jack Popcorn is a family-owned, privately held producer of flavored gourmet popcorn based in the United States. The company was founded by Brian and Kim Engstrom along with their daughter Chace Austvold and operates with a 1–10 person team. Its product line comprises six flavor SKUs — Caramel, Cinnamon & Sugar, Colorado Mix, Sea Salt & Butter, White Cheddar, and White Cheddar & Jalapeño — sold across three packaging formats: Li'l Jacks individual snack-size 24-packs, Jack's Mid-Sized single-serve 6-packs, and Jack's Big Bags Build Your Own shareable cases (3, 6, and 12-packs). Production uses premium U.S.-farm-sourced mushroom popcorn kernels in a certified gluten-free facility, and the company positions itself as free of the Big Nine allergens except milk, with non-GMO ingredients.

The underlying technology is a small-batch, handcrafted production process centered on mushroom (rather than butterfly) popcorn kernels, differentiated by allergen-friendly certification and a Snack Safely partnership that places the products in the Safe Snack Guide. There is no proprietary software platform, app, or API; the digital layer is a standard Shopify e-commerce storefront instrumented with Google Analytics and supporting all major card and wallet payment methods.

The business model is direct-to-consumer e-commerce as the primary channel, with a secondary wholesale/retail channel placing product in physical grocery stores and a community fundraising channel (Colorado Jack Giveback) serving schools and organizations. Pricing is per-unit/pay-as-you-go with free shipping on orders above $75; no subscription tier exists. The company ships only within the continental United States, has no disclosed external funding, and operates as a bootstrapped, founder-controlled small business.

Name

colorado jack popcorn

Legal name

Colorado Jack Popcorn

Website

https://coloradojackpopcorn.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Colorado Jack Popcorn is a family-owned U.S. producer of flavored gourmet popcorn sold direct-to-consumer via Shopify and through wholesale/grocery channels. It serves individual snackers, fundraising organizations, and retailers with gluten-free, allergen-aware mushroom-kernel popcorn in multiple pack formats.

Ownership category

akta.pro rank

Product category

Gourmet Popcorn Snacks

NAICS

Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (31134)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Popcorn Manufacturing (AFAKAIAC)

akta.pro secondary industry

Popcorn & Puffed Snacks (CRADABAH)

Keywords

• Gourmet popcorn snacks
• Flavored popcorn varieties
• Small-batch popcorn
• Gluten-free popcorn
• Snack food products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time product purchases through the company's Shopify-powered online storefront. Customers purchase pre-packaged popcorn in various sizes (Li'l Jacks 24-packs, Mid-Sized 6-packs, Jack's Big Bags). Transaction-based model with no subscription component.
2. Wholesale/Retail Distribution: Wholesale pricing offered to retailers interested in selling Colorado Jack Popcorn. Products also found in physical grocery stores near registers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Colorado Jack Popcorn produces and sells small-batch, handcrafted gourmet popcorn made with premium mushroom popcorn kernels sourced from U.S. farms. The company offers six flavor varieties (Caramel, Cinnamon & Sugar, Colorado Mix, Sea Salt & Butter, White Cheddar, and White Cheddar & Jalapeño) across three packaging formats (Li'l Jacks 24-packs, Jack's Mid-Sized 6-packs, and Jack's Big Bags Build Your Own cases), marketed as non-GMO, gluten-free, and free from Big 9 allergens except milk.

Product overview

Colorado Jack Popcorn is a family-owned gourmet popcorn company offering six core flavor varieties (Caramel, Cinnamon & Sugar, Colorado Mix, Sea Salt & Butter, White Cheddar, and White Cheddar & Jalapeño) in three packaging formats: Li'l Jacks individual snack-size 24-packs, Jack's Mid-Sized 6-packs, and Jack's Big Bags Build Your Own cases. The products are made with non-GMO, gluten-free mushroom popcorn kernels sourced from U.S. farms, produced in a certified gluten-free facility, and marketed as free from the Big Nine allergens except milk.

Differentiator

Problem solved

Functional benefit

Brands

• Li'l Jacks: Snack-sized popcorn in 24-pack cases, available in Caramel, Sea Salt & Butter, and White Cheddar & Jalapeño flavors.
• Jack's Mid-Sized Single Serve 6-packs
• Jack's Big Bags - Build Your Own

Products and services

• Legendary Caramel Popcorn Sweet caramel-coated gourmet popcorn offering buttery richness and crunch, available in Li'l Jacks 2oz snack bags (24-pack), Mid-Sized 4oz bags (6-pack), and Large 8oz bags. Targeted at consumers seeking premium sweet snacks.
• Legendary Cinnamon & Sugar Popcorn Kettle corn popcorn with warm cinnamon spice and sweet sugar coating, available in Mid-Sized 2.75oz bags (6-pack) and Large bags in Build Your Own configurations. Targeted at consumers seeking sweet-spiced snacks.
• Legendary Colorado Mix Popcorn Combination of caramel and White Cheddar & Jalapeño popcorn, balancing sweet and savory with mild heat, available in Mid-Sized 2.75oz bags (6-pack) and Large bags. Targeted at consumers seeking sweet-savory flavor variety.
• Legendary Sea Salt & Butter Popcorn Classic buttery popcorn with balanced sea salt, available in Li'l Jacks .8oz snack bags (24-pack), Mid-Sized 1.75oz bags (6-pack), and Large bags. Targeted at consumers seeking a traditional buttery popcorn.
• Legendary White Cheddar Popcorn Savory popcorn coated in smooth, tangy white cheddar cheese, available in Mid-Sized 2oz bags (6-pack) and Large bags. Targeted at consumers seeking bold cheese-flavored snacks.
• Legendary White Cheddar & Jalapeño Popcorn Creamy white cheddar combined with zesty jalapeño for a spicy-cheesy flavor, available in Li'l Jacks .8oz snack bags (24-pack), Mid-Sized 2oz bags (6-pack), and Large bags. Targeted at consumers seeking bold spicy-cheesy snacks.
• Li'l Jacks Snack Size 24-Pack Pre-packaged individual snack portions in 24-pack cases, available in Sea Salt & Butter (.8oz), Caramel (2oz), and White Cheddar & Jalapeño (.8oz). Designed for on-the-go snacking, lunchboxes, and impulse buyers.
• Jack's Mid-Sized Single Serve 6-packs Mid-sized single-serve bags sold in 6-packs, available in all six flavors with varying weights per bag (1.75oz to 4oz depending on flavor). Designed for grab-and-go snacking.
• Jack's Big Bags Shareable Size - Build Your Own Case Largest bag size option allowing customers to mix and match flavors in Build Your Own 3-Pack, 6-Pack, and 12-Pack configurations, with free shipping on 6-pack and 12-pack orders over $75. Designed for sharing and variety.

Quantifiable outcome

• 4.74 star average rating from 153 verified reviews

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Snack SafelycoreStrategic or Co-development PartnerAllergen information partner providing transparent allergen data for consumers. Colorado Jack is a proud partner of Snack Safely, ensuring transparency for allergen-friendly snacking. All products are listed in the Safe Snack Guide with detailed allergen information including Big 9 allergen status.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store at coloradojackpopcorn.com. Handles order processing, payment collection, and website functionality.
• U.S. Farmers (Midwestern Farms)coreStrategic or Co-development PartnerDedicated U.S. farmers supplying locally grown, American-farmed mushroom popcorn kernels. Partnership ensures farm-to-table quality and supports domestic agriculture.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Popcorn Indiana: Gourmet kettle corn and popcorn snacks sold in multi-pack bags and gift tins via grocery, club, and DTC channels. Comparable flavor profile (sweet kettle corn), pack-format mix, and retail distribution strategy.
• Pipcorn: Small-batch, family-founded popcorn brand using heirloom corn with a clean-label, gluten-free value proposition. Directly comparable in family-owned, small-batch, allergen-aware positioning and DTC-led go-to-market.
• Jolly Time: Family-owned American popcorn brand (100+ year heritage, midwest-USA grown kernels) selling across grocery and DTC. Comparable in family ownership, US-farmer heritage story, and multi-format popcorn SKUs.
• SkinnyPop: Mass-market 'better-for-you' popcorn brand built on simple-ingredient, gluten-free positioning in multi-pack bags. Comparable in flavor variety, pack architecture (single-serve vs. multi-pack), and grocery distribution.
• Angie's BOOMCHICKAPOP: Premium popcorn brand (now owned by Conagra) started as a small-batch gourmet product with flavors like Sea Salt and Sweet & Salty Kettle Corn. Closely comparable DTC-to-retail positioning with flavor-driven packaging in multi-packs.

Emerging players

• Quinn Snacks: Clean-ingredient snack brand (popcorn, pretzels, puffs) sold via DTC and natural-food retail. Partial overlap with Colorado Jack's clean-label, allergen-transparent positioning in snack categories.
• Lesser Evil: Organic, clean-ingredient popcorn and snack brand focused on better-for-you formulations. Comparable in farm-sourced, non-GMO, organic-leaning positioning and DTC/retail omnichannel distribution.

Broad incumbents

• Garrett's Popcorn: Gourmet caramel/popcorn brand with Chicago heritage, multi-format tin/case packaging, D2C shipping and retail stores. Comparable in caramel-popcorn flavor offerings, giftable popcorn tins, and e-commerce D2C channel.
• Smartfood: Frito-Lay/PepsiCo's popcorn sub-brand offering flavored popcorn in multi-pack bags (White Cheddar, etc.). Comparable flavor mix and channel presence as a scaled, incumbent competitor in the exact same category.
• Cracker Jack: Iconic caramel-coated popcorn-and-peanut snack brand owned by Frito-Lay. Comparable in caramel popcorn base, multi-pack retail distribution, and family-snack occasion positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ColoradoJackPopcorn
• Instagraminstagram.com/coloradojackpopcorn
• LinkedInlinkedin.com/company/colorado-jack-popcorn

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about colorado jack popcorn