deery pavement preservation products

What deery pavement preservation products does

Deery Pavement Preservation Products, operating as Deery American, is a Phoenix, Arizona-based manufacturer of proprietary hot-applied pavement preservation materials for asphalt and concrete roads, highways, and bridges across North America. The company's core technology centers on modified asphaltic binders blended with select aggregates, synthetic rubber polymers, anti-oxidants, and reinforcing materials. Its product portfolio is organized into three categories: Sealants & Fillers (including Super Stretch®, branded as the world's #1 selling direct-fired crack sealant), Level & Go® Repair Mastic (a hot-applied pre-packaged mastic approved for FAA jet aircraft runways), and Bridge Joint Systems (the Deery Flexable Bridge Joint System™/FBJS and FBJ-6297). Supporting products include PLEXI-melt, asphalt fiber products, cold joint adhesive, No-Stick, and pavement joint adhesive, as well as the recently launched NoBox™ meltable sealant packaging that eliminates packaging waste.

Deery is a brand owned and operated by Crafco, Inc., itself part of the Ergon, Inc. family of companies. Products are sold through a multi-channel model: Crafco's field sales organization (Territory, District, and Regional Managers), a nationwide network of authorized distributors including Construction Materials, White Cap, and Diversified Asphalt Products, and the ShopCrafco.com e-commerce platform. Customer segments are primarily public-sector transportation agencies (state, county, and municipal), road maintenance contractors, and airport authorities, with products meeting ASTM, AASHTO, FAA, and Federal specifications. Deery is part of Crafco's broader "Family of Brands" that includes Ultraseal, PoreShield, Action Pave, and FLEX-A-FILL, positioning it within a larger portfolio of pavement and waterproofing solutions.

Revenue is generated through one-time product sales of proprietary materials; pricing is not publicly disclosed and is obtained through Crafco representatives or distributors. The company is privately held with no external funding, no disclosed headcount, and no publicly reported financials. There is no evidence of AI/ML capability development; the competitive moat is rooted in proprietary chemical formulations, regulatory certifications, and Crafco's installed distribution infrastructure rather than software or data assets.

Name

deery pavement preservation products

Legal name

Deery American

Website

https://deeryamerican.com

Company type

Private

Operating status

Operating

Short description

Deery Pavement Preservation Products manufactures proprietary hot-applied pavement sealants, repair mastics, and bridge joint systems for asphalt and concrete surfaces, serving public-sector transportation agencies, contractors, and airport authorities across North America as a brand under Crafco, Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pavement Preservation Products Sales: Deery generates revenue through the sale of proprietary pavement preservation products including crack sealants, fillers, repair mastics, and bridge joint systems. Products are sold through distributors, direct representatives, and the online ShopCrafco.com platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Deery Pavement Preservation Products manufactures and sells hot-applied pavement preservation materials for asphalt and concrete roads and bridges. The portfolio includes hot-pour crack and joint sealants (including Super Stretch, the world's #1 selling direct-fired sealant), Level & Go repair mastic for high-traffic and FAA-approved runway repairs, and the Deery Flexable Bridge Joint System (FBJS) for new construction and replacement of expansion bridge joints. Supporting offerings include PLEXI-melt, asphalt fiber products, cold joint adhesive, No-Stick, and pavement joint adhesive, plus NoBox meltable sealant packaging.

Product overview

DEERY Pavement Preservation Products is a comprehensive product line of proprietary formulation pavement preservation solutions for asphalt and concrete roads and bridges throughout North America. The core portfolio consists of three main product categories: (1) Sealants & Fillers including Super Stretch (world's #1 selling direct-fired sealant), Level & Go, and various numbered sealant products (101, 102, 103, 180, 200, 220, 974, etc.) meeting AASHTO, ASTM, FAA, and Federal standards; (2) Repair Mastic (Level & Go Repair Mastic) - a hot-applied mastic for high-traffic repairs and FAA-approved for jet aircraft runways; and (3) Bridge Joint Systems including the Deery Flexable Bridge Joint System (FBJS) and FBJ 6297 for expansion bridge joints. Supporting products include PLEXI-melt, asphalt fiber products, cold joint adhesive, No-Stick, and pavement joint adhesive. The company also offers innovative NoBox meltable sealant packaging.

Differentiator

Problem solved

Functional benefit

Brands

• Deery Flexable Bridge Joint System™ (FBJS): Factory-blended asphaltic bridge joint system for new construction and repair of expansion bridge joints.
• Super Stretch®
• Level & Go®
• NoBox

Products and services

• Sealants & Fillers

Quantifiable outcome

• Products extend service life of roads and bridges throughout North America

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Crafco, Inc.coreOEM/ Whitelabel/ Licensing PartnerDeery Pavement Preservation Products is a brand owned and operated by Crafco, Inc. Deery products are sold through Crafco's distribution network and the ShopCrafco.com e-commerce platform. Crafco provides sales representatives, technical support, and warranty registration for Deery products. Deery American is headquartered at Crafco's Phoenix facility.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• GemSeal Pavement Products: GemSeal produces pavement sealers, asphalt repair products, and crack sealants for contractors and municipalities across the U.S. — a head-to-head competitor in the same hot-applied crack sealing category.
• SpecChem: SpecChem supplies concrete and asphalt repair products, including crack sealants and pavement preservation materials, to DOTs and contractors in the U.S. — a direct competitor in the specialty pavement repair category.
• SealMaster: SealMaster manufactures pavement sealers, crack sealants, and repair products for roads, parking lots, and airports. Directly comparable as a U.S. specialty pavement preservation product line competing for the same DOT and contractor customers as Deery.
• Asphalt Systems Inc. Asphalt Systems manufactures hot-pour crack sealants, mastics, and bridge deck waterproofing products, with direct overlap to Deery's core sealant and bridge joint system portfolios.
• Neyra Industries: Neyra is a U.S. manufacturer of asphalt emulsions, pavement sealers, crack sealants, and repair products serving contractors and government agencies — overlapping directly with Deery's crack sealant and mastic portfolio.
• Brewer Company (K.B. Industries): Brewer manufactures hot-applied crack and joint sealants for highways, airports, and bridges. A direct peer in the hot-pour sealant category with similar public-sector and airport customer bases.
• Crafco, Inc. Crafco is the parent company of Deery and operates its own complementary line of pavement preservation products (FLEX-A-FILL®, Ultraseal, Action Pave, PoreShield). It is the most direct peer — same category, same customers, same channel — and is owned by the same Ergon corporate family.

Broad incumbents

• Dayton Superior: Dayton Superior provides a broad range of concrete construction chemicals, including repair products, sealants, and bridge-related materials, serving DOTs and contractors across the U.S. A broad incumbent adjacent to Deery's pavement preservation niche.
• Sika AG: Sika is a global specialty chemicals incumbent with a broad portfolio that includes pavement sealants, concrete repair products, and waterproofing systems. Competes with Deery across multiple end-uses but at much larger scale and broader scope.
• BASF (Master Builders Solutions): BASF's Master Builders Solutions supplies concrete repair, waterproofing, and pavement products to infrastructure customers globally. A broad incumbent with overlapping capabilities in bridge deck and pavement protection.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about deery pavement preservation products