dhani loans and services

Name

dhani loans and services

Legal name

Dhani Loans and Services Limited

Website

https://dhaniloansandservices.com

Company type

Public

Founded year

1994

Operating status

Operating

Ownership category

akta.pro rank

Product category

Consumer Lending and Digital Financial Services

NAICS

Nondepository Credit Intermediation (5222)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)

Keywords

• Digital consumer lending
• NBFC personal loans
• Credit line services
• MSME business loans
• Online loan disbursement

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Interest Income: Revenue generated from interest charged on loans. Interest rates range from 10% onwards for unsecured loans and 11% onwards for secured loans. The company also charges IFLR (Internal Funds Lending Rate) which was 18.90% as of March 2023.
2. Processing Fees: One-time fees charged for loan processing. Secured loans: 1.25% onwards. Unsecured loans: 3% onwards.
3. Late Payment and Penal Charges: Penal charges for payment defaults on secured loans at 24% per annum on outstanding EMI. For unsecured loans, penal charges are 3% per month on outstanding EMI. Late fees charged after 1 day of stipulated repayment date.
4. Foreclosure and Prepayment Charges: Loan foreclosure charges for unsecured loans: 5% if paid after 6 months. Secured loans: INR 500 foreclosure statement charges (Nil if requested once in quarter).
5. Non-Convertible Debentures (NCDs): The company raises capital through public issues of Secured Redeemable Non-convertible Debentures, with a Rs 250 Crore public issue documented.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Dhani Loans and Services is a non-deposit-taking NBFC that provides fully digital personal loans and credit lines through its Dhani mobile app, disbursing funds directly into customer bank accounts. The company also offers business and MSME loans, including top-up loans under the Government of India's ECLGS scheme, and raises debt capital through public issues of secured non-convertible debentures.

Product overview

Dhani Loans and Services Limited (formerly Indiabulls Consumer Finance Limited) is a non-deposit taking NBFC and 100% subsidiary of Indiabulls Limited. The company's product portfolio centers around Dhani, a completely online personal loan fulfillment platform that provides instant loans directly to customers' bank accounts, complemented by the Dhani OneFreedom credit card with zero-interest EMIs. The Dhani App serves as the primary digital touchpoint enabling customers to manage loans, credit lines, and payments via UPI, cards, and net banking. The company also offers business/SME loans, participates in the ECLGS government scheme for MSMEs, and issues Secured Non-Convertible Debentures through public issues.

Differentiator

Problem solved

Functional benefit

Products and services

• Dhani Personal Loans A fully digitized personal loan fulfillment product that provides instant unsecured loans credited directly to customers' bank accounts, designed for aspirational financial needs of Indian consumers.
• Dhani OneFreedom Credit Card A credit card product providing a zero-interest credit line where transactions are automatically split into three interest-free EMIs payable over 60 days, with no interest charged when repayments are made on time.
• Dhani App Mobile application enabling customers to view loan details, make payments, raise service requests, manage credit line transactions, and pay via Dhani Wallet, Debit Card, Credit Card, UPI, and Net Banking.
• ECLGS Top-up Business Loans Pre-approved top-up loans for existing MSME borrowers under the Government of India's ECLGS, offering funding up to 20% of total outstanding with maximum 48-month tenor and 12-month interest moratorium.
• Secured Non-Convertible Debentures (NCDs) Public issue of secured, redeemable, non-convertible debentures offered to investors through multiple tranches (Shubh, Shubh2, Shubh3).
• Business and SME Loans Loan products designed for small and medium businesses, providing financing for operational and working capital needs.

Quantifiable outcome

• Zero interest charges on Dhani OneFreedom credit line when repayments made within due date
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Government of India / Ministry of FinancecoreOthers · 31 October 2020Dhani Loans and Services participates in the Emergency Credit Line Guarantee Scheme (ECLGS) introduced by GOI through Ministry of Finance to facilitate MSME sector through NBFCs to provide additional credit to existing borrowers for meeting operational liabilities and business revival.
• Indiabulls FoundationminorOthers · 1 January 2010CSR partnership through Indiabulls Foundation, a Public Charitable Trust established by the Dhani Group for social welfare and betterment activities including poverty alleviation, education, healthcare, and rural development.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Niro (formerly Kissht): Niro (formerly Kissht) is an Indian digital consumer-lending platform offering app-based personal credit lines and BNPL-style products to retail borrowers, comparable to Dhani's OneFreedom credit line and broader loan book.
• Moneyview: Moneyview is a leading Indian personal-loan and credit insights platform with an app-based lending flow aimed at retail consumers, comparable to Dhani's unsecured personal-loan product targeting and distribution.
• mPokket: mPokket provides small-ticket instant personal loans to young professionals and students in India via its mobile app — a directly comparable app-first, unsecured retail lending NBFC.
• EarlySalary (CashE): EarlySalary provides salary-advance and short-tenure personal loans through its mobile app to salaried Indian consumers — a near-identical model to Dhani's digital personal-loan offerings targeted at retail borrowers.
• MoneyTap: MoneyTap offers an app-based revolving credit line to salaried Indian consumers, similar in product structure to Dhani's OneFreedom credit line, with a digital onboarding and instant disbursal flow.
• PaySense (PayU): PaySense is an India-based digital personal-loan platform (now part of PayU) that disburses loans through a fully online, app-led experience — directly comparable to Dhani's D2C personal loan fulfillment.
• KreditBee: KreditBee is an India-based app-first digital personal-loan NBFC targeting salaried and self-employed borrowers with quick online disbursals. Directly comparable to Dhani's D2C, mobile-led unsecured personal lending model.

Broad incumbents

• Muthoot Finance: Muthoot Finance is a large Indian gold-loan and diversified NBFC with growing digital personal-loan ambitions; comparable as a broad incumbent operating in adjacent consumer-lending categories where Dhani competes.
• Bajaj Finance: Bajaj Finance is a large incumbent Indian NBFC offering personal loans, business loans, and consumer credit products through digital channels (including a mobile app). Comparable as a much larger scale competitor in the same unsecured retail and MSME lending categories Dhani serves.
• InCred Finance: InCred is a diversified Indian NBFC offering personal, education, and SME loans through a tech-led platform. It overlaps with Dhani's personal-loan business but operates a broader product portfolio across multiple lending verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dhani loans and services