astroshop.de

What astroshop.de does

Astroshop.de is a German e-commerce retailer operated by NIMAX GmbH (founded 2001, headquartered in Landsberg am Lech), specializing in telescopes, binoculars, microscopes, astrophotography equipment, and accessories for astronomy and nature observation. The company self-describes as "Europe's largest astronomy dealer" and operates a multi-language, multi-currency storefront spanning 10 European country domains (DE, EU/EN, FR, PL, RO, IT, ES, PT, BE/NL, SE), with a catalog of 19,046+ products from over 400 third-party brands (Celestron, Skywatcher, Bresser, Baader, Leica, Swarovski, ZWO, TeleVue, etc.) alongside its proprietary Omegon house brand.

The platform's underlying technology is a conventional e-commerce stack comprising a product catalog, customer review/rating system (Trusted Shops 4.82/5), multi-currency pricing engine, and Bestpreis-Garantie (best price guarantee) tooling, with no disclosed AI/ML capabilities or proprietary technology differentiation. NIMAX additionally operates Omegon Distribution, a B2B wholesale channel selling Omegon-branded telescopes, mounts, eyepieces, and accessories to registered specialist retailers across Europe with physical stores or online shops.

The business model is hardware sales with unit-based pricing ranging from entry-level products (~€2.90 solar eclipse glasses) to professional-grade instruments (€6,400 Celestron Origin smart telescope), supplemented by a warehouse sale/clearance section and used equipment listings. Revenue is generated across B2C direct-to-consumer e-commerce (primary), B2B wholesale of the Omegon brand, and warehouse clearance; the platform supports major payment methods (Visa, Mastercard, AmEx, PayPal, Bancontact, iDeal) and ships via DHL, UPS, GLS, and DPD. The customer base is a long-tail of amateur astronomers, nature observation enthusiasts, microscopy users, and geography/cartography hobbyists across Europe.

Name

astroshop.de

Legal name

NIMAX GmbH

Website

https://astroshop.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

NIMAX GmbH operates astroshop.de, a German e-commerce retailer of telescopes, binoculars, microscopes, and optics accessories serving amateur astronomers and nature observers across 10 European countries. The platform lists 19,000+ products from 400+ brands alongside its proprietary Omegon line, distributed via B2C retail and B2B wholesale channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Germany

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Direct sales of telescopes, binoculars, microscopes, accessories, globes, and outdoor equipment to consumers and B2B dealers. Revenue generated through product margins on new items (19,046+ products) and used equipment (207 items).
2. Warehouse Sale / Clearance: Inventory clearance section selling overstock and discontinued items at discounted prices
3. B2B Wholesale (Omegon): Wholesale distribution of Omegon branded products to registered specialist dealers through the Omegon Distribution channel

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Astroshop.de is an online retailer of telescopes, binoculars, microscopes, and accessories for astronomy, nature observation, and microscopy. It operates as a multi-language European e-commerce platform carrying 19,000+ products from 300+ brands (including its own Omegon house brand), supported by personal consultation services and a B2B wholesale distribution channel for Omegon-branded products to registered specialist dealers.

Product overview

Astroshop.de is an e-commerce retailer specializing in astronomical and optical instruments, operated by NIMAX GmbH based in Landsberg am Lech, Germany. The platform offers over 7,500 products across multiple categories including telescopes (refractors, reflectors, Dobson designs), mounts, eyepieces, filters, astrophotography equipment, and solar observation tools. The product portfolio also extends to microscopy, 3D relief maps, binoculars, outdoor equipment, and photography accessories. The store features proprietary Omegon-branded products alongside third-party brands including Celestron, Skywatcher, Bresser, ZWO, William Optics, TeleVue, Baader Planetarium, Leica, Swarovski, and over 400 other brands. The platform operates as a multi-language, multi-currency e-commerce site serving customers across European markets.

Differentiator

Problem solved

Functional benefit

Brands

• Omegon: Astronomy and optical equipment brand distributed by NIMAX GmbH

Products and services

• Telescopes Optical instruments for astronomy observation including refractors, reflectors, Dobson telescopes, and specialized solar telescopes for hobbyist and amateur astronomers.
• Telescope Mounts & Accessories Mounting systems for telescopes including equatorial, altazimuth, and Dobson mounts plus related accessories for stable astronomical observation.
• Eyepieces (Okulare) Eyepieces including wide-angle, planetary, zoom, and specialized designs with various barrel sizes for telescope applications.
• Optical Filters Optical filters for solar observation, nebula filtering, light pollution reduction, and color enhancement used with telescopes and astrophotography setups.
• Telescope Accessories Accessories including Barlow lenses, adapters, focus masks, filter drawers, and optical maintenance tools for telescope setups.
• Astrophotography Equipment Cameras, mounting equipment, guides, and accessories specifically designed for astrophotography and long-exposure celestial imaging.
• Solar Observation Equipment Dedicated solar observation equipment including solar filters, eclipse glasses, and specialized solar telescopes.
• Binoculars (Ferngläser) Astronomical and nature observation binoculars for sky and wildlife viewing.
• Microscopy Equipment Microscopes, magnifiers, slides, and microscopy accessories for scientific observation, education, and hobby use.
• Globes & Maps Geographic globes, 3D relief maps, celestial charts, and star maps for education and decoration.
• Photo Tripods Camera tripods, video heads, and stabilization equipment for photography and astronomical observation.
• Omegon House Brand Products Proprietary brand offering telescopes, mounts, eyepieces, and accessories under the Omegon label with competitive pricing, distributed through astroshop.de and authorized specialist dealers.
• Omegon Distribution (B2B Wholesale) Wholesale distribution of Omegon-branded products to registered specialist dealers with physical stores and/or internet shops, offering attractive dealer conditions and reliable service.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Omegon (NIMAX GmbH Brand)coreChannel Partner/ Reseller/ DistributorNIMAX GmbH operates both the astroshop.de retail platform and the Omegon brand distribution. Omegon is a house brand distributed exclusively through astroshop.de and authorized specialist dealers. The brand offers attractive product portfolios with reliable service and dealer conditions.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sky-Watcher: Global telescope brand and manufacturer with growing direct distribution. Key Astroshop supplier with overlapping retail interests and capacity to disintermediate in selected product lines.
• Meade Instruments: US-based telescope and optical equipment brand with its own retail channel. Comparable as a manufacturer-brand competitor with overlapping telescope and optics product lines that Astroshop resells.
• Bresser: German optical instruments manufacturer and retailer (telescopes, microscopes, binoculars) with significant in-house brand presence in Astroshop's catalog. Overlaps as both a supplier and a competitor in the same specialty retail category.
• Celestron: Major US telescope and astronomy equipment brand with active direct-to-consumer e-commerce. Significant Astroshop supplier that competes for the same end customers with growing exclusive products.

Direct peers

• Agena AstroProducts: US specialty retailer focused on telescope accessories, eyepieces, filters, and astrophotography equipment. Comparable as a multi-brand specialist e-commerce store serving amateur astronomers with similar product breadth in optical accessories.
• 365Astronomy: European astronomy equipment retailer offering telescopes, mounts, and accessories across multiple EU markets. Comparable as a multi-country specialist e-commerce competitor in the same regional footprint.
• High Point Scientific: US-based telescope and astronomy retailer with a multi-brand catalog spanning scopes, mounts, eyepieces, and imaging gear. Comparable specialist retail model targeting amateur and intermediate astronomers.
• Teleskop-Service: German astronomy retailer (teleskop-service.de) focused on telescopes and astrophotography equipment in the German-speaking market. Direct regional competitor with overlapping product range to astroshop.de.
• First Light Optics: UK-based specialty telescope and astronomy equipment retailer serving amateur astronomers with a multi-brand catalog and expert advice. Directly comparable in business model and customer base to Astroshop's core offering.
• OPT Corp (OPT Telescopes): US-based specialty astronomy retailer (formerly Oceanside Photo & Telescope) with a deep multi-brand telescope, mount, and astrophotography catalog. Closest North American analog to Astroshop's curated specialist model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/astroshop.de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about astroshop.de