bill's bar & burger
- Company typePrivate
- Founded2009
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
bill's bar & burger firmographics
Firmographics- Name
- bill's bar & burger
- Legal name
- Bill's Bar & Burger
- Website
- https://billsbarandburger.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
bill's bar & burger industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
- akta.pro secondary industry
- Hotel & Resort Restaurants (THAFACAH)
Keywords
bill's bar & burger business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Full-service restaurant with table service, featuring burgers, sandwiches, salads, appetizers, shakes, cocktails, and alcoholic beverages. Customers dine in at one of five locations.
- Takeout and Delivery: Takeout and delivery orders placed online or through third-party delivery platforms including DoorDash, Grubhub, Uber Eats, and Seamless.
- Catering Services: Event catering services for private events, corporate functions, and parties, available at select locations through EZCater platform.
- Private Events: Private dining room rentals and event hosting at all five locations with various capacity options for different group sizes.
- Gift Cards: Traditional gift cards and e-gift cards sold online and in-store, valid at all 600+ Landry's locations nationwide.
- Landry's Select Club Loyalty Program: Loyalty program where members earn points on purchases that can be redeemed for rewards at over 600 Landry's restaurant locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular Menu Items |
| Unit Pricing | Pay-as-you-go | LSC Combo Deal |
| Unit Pricing | Pay-as-you-go | Restaurant Week Special |
| Unit Pricing | Pay-as-you-go | Happy Hour Pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
bill's bar & burger product offering
Product offeringCore offering
Bill's Bar & Burger operates five casual American restaurant and bar locations across the US (NYC, Pittsburgh, Atlantic City, Lake Charles) serving signature burgers, sandwiches, salads, Monster Shakes, craft cocktails, beer, and comfort food classics. The company sells its food and beverages through dine-in service, takeout, third-party delivery, private event venue hosting, and catering via EZCater, supported by gift card sales and the Landry's Select Club loyalty program.
Product overview
Bill's Bar & Burger is an American restaurant chain founded in New York City in 2009, operating as a single unified restaurant concept across five locations (Downtown NYC, Rockefeller Center NYC, Pittsburgh, Atlantic City, and Lake Charles). The company has sold over 2.3 million burgers and is known for its award-winning burgers, monster shakes, craft cocktails, and comfort food classics. The core product portfolio centers on signature burgers (Fat Cat, Ultimate Cheeseburger, Bill's Burger, Ranch Hand, Big Mamoooo), slider options (Killer B's, Mini B's), chicken and fish sandwiches, and indulgent Monster Shakes. Supporting services include the Landry's Select Club loyalty program, private event hosting at multiple venues with capacities up to 400 guests, catering via ezCater, online ordering for to-go, and gift cards valid across the Landry's restaurant portfolio. The Rockefeller Center location, with 400 seats across two floors and two bars, is claimed to be the biggest standalone burger joint in the country.
Differentiator
Problem solved
Functional benefit
Products and services
- Casual American Restaurant Service
- Online Ordering (Takeout and Delivery)
- Private Event Hosting
- Catering Services
- Gift Cards
- Landry's Select Club Loyalty Program
Quantifiable outcome
- 2.3 million+ burgers sold since 2009
Companies that use bill's bar & burger
Customer profileSegments3 records
Ideal customer profiles3 records
bill's bar & burger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
bill's bar & burger partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Landry's Inc.coreParent company of Bill's Bar & Burger. Bill's operates as part of the Landry's Inc. restaurant portfolio, which includes 600+ locations nationwide. The relationship provides access to the Landry's Select Club loyalty program, gift card interoperability across all Landry's locations, and shared operational resources.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
bill's bar & burger competitors and assessment
Company assessmentDirect peers
- Bareburger: Casual burger chain with organic, sustainable ingredient positioning and broad menu including plant-based options. Comparable as a smaller-scale burger-focused chain with full bar service and Beyond Burger–style alternative offerings similar to Bill's menu.
- Shake Shack: Public casual burger chain with similar table-service, premium-burger positioning, milkshakes, and bar offerings. Comparable on product mix, menu pricing tier, and customer occasion, though Shake Shack operates at materially larger scale with stronger digital infrastructure.
- Five Guys: Large direct burger-focused competitor with fresh-ground beef, customizable toppings, and casual dining format. Comparable on core burger product, customization model, and counter-plus-table-service mix, with significantly larger footprint (~1,700+ locations).
- BurgerFi: Casual better-burger chain with antibiotic-free beef, natural ingredients, and craft beverage program. Directly comparable on premium-burger positioning, casual full-service format, and plant-based menu inclusion (Bill's offers Beyond Burger).
- Smashburger: Casual burger chain serving smashed-style patties, signature sides, and hand-spun shakes. Comparable product positioning and price tier, with similar event/catering offerings and a multi-unit franchise model.
- Wahlburgers: Celebrity-owned casual burger chain with full bar, burgers, and shakes as core offerings. Comparable on the bar-and-burger concept, group event hosting, and casual dining experience.
- Hopdoddy Burger Bar: Premium craft burger chain with full bar program, hand-crafted cocktails, and house-ground beef. Comparable on product quality positioning, cocktail/bar integration, and casual group dining experience.
Broad incumbents
- TGI Fridays: Established casual bar-and-grill chain with American comfort food, cocktails, and private event space. Comparable on the bar-and-burger dual focus, group event offerings, and happy hour programming, though at broader menu scale.
- Yard House: Landry's-owned casual dining and bar concept with large-format venues, craft beer program, and American menu. Comparable as a sister Landry's concept with similar high-volume, large-seat-count, bar-and-burger positioning and shared loyalty/gift card infrastructure.
- Red Robin: Established casual dining chain with bottomless burger focus, full bar, and family-friendly positioning. Comparable on burger-centric menu and full-service casual format, with significantly larger footprint and broader family segment focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
bill's bar & burger social profiles
Digital presencebill's bar & burger financial estimates
Financial estimateRevenue estimate
Valuation estimate
bill's bar & burger leadership team
Management profileNumber of profiles
Profiles3 records
bill's bar & burger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bill's bar & burger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bill's bar & burger
What does bill's bar & burger do?
Bill's Bar & Burger operates five casual American restaurant and bar locations across the US (NYC, Pittsburgh, Atlantic City, Lake Charles) serving signature burgers, sandwiches, salads, Monster Shakes, craft cocktails, beer, and comfort food classics. The company sells its food and beverages through dine-in service, takeout, third-party delivery, private event venue hosting, and catering via EZCater, supported by gift card sales and the Landry's Select Club loyalty program.
Is bill's bar & burger a public or private company?
bill's bar & burger is a private company. It is classified as corporate owned and is currently operating.
When was bill's bar & burger founded?
bill's bar & burger was founded in 2009. It employs 1 to 10 people.
How does bill's bar & burger make money?
Six revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeout and Delivery, catering Services, private Events, gift Cards and landry's Select Club Loyalty Program.
Who are bill's bar & burger's main competitors?
Direct peers on record are Bareburger, Shake Shack, Five Guys, BurgerFi, Smashburger, Wahlburgers and Hopdoddy Burger Bar. Broad incumbents are TGI Fridays, Yard House and Red Robin.
Does bill's bar & burger have an API?
No public API is recorded for bill's bar & burger.
What industry is bill's bar & burger in?
bill's bar & burger's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 722511 and its SIC code is 5810.