carclean.com

What carclean.com does

Carclean.com is the trading name of Quality Stores Online B.V., a private Dutch e-commerce retailer of car detailing and cleaning products founded in 2003 and headquartered in Berkel en Rodenrijs, Netherlands. The company operates an online storefront offering more than 1,000 SKUs across 100+ categories and 60+ curated brands (including Monello, GYEON, Koch-Chemie, Meguiar's, Rupes, Flex, Poorboy's World, Soft99, Bilt-Hamber, and Collinite), organized into exterior care, interior care, devices, accessories, and bundled advantage sets. It complements the online shop with a physical showroom where customers receive in-person specialist advice, and supports purchases with same-day dispatch for orders placed before 21:00, free shipping over €50, and multiple Dutch-friendly payment options (iDEAL, Bancontact, PayPal, Klarna).

The business serves two primary customer segments: automotive enthusiasts pursuing hobbyist-grade detailing and professional detailers requiring commercial-grade equipment and consumables. Revenue is generated entirely through direct retail of physical car-care inventory on a unit-pricing model with quantity-based tiers; no subscriptions, services, or marketplace commissions are disclosed. Distribution is single-country (Netherlands) with an English-language mirror of the site indicating modest cross-border intent. The company layers content marketing (blog, YouTube-style Afleveringen video series), an owned newsletter reaching 200,000+ subscribers, and the CleanRiders community and YesCarclean user-generated-content programs to drive organic demand and repeat engagement.

Operationally the firm runs lean at 1-10 employees under the leadership of Tim Struijs (Bedrijfsvoering), with no disclosed outside funding, parent company, or M&A activity. The technology stack is a standard e-commerce platform with product catalog, customer reviews, and order management; no APIs, integrations, proprietary features, or AI/ML capabilities are declared. Customer satisfaction is externally validated at 9.6 out of 10 across 14,000+ verified Kiyoh reviews, supporting the specialist positioning, though revenue, financials, and headcount trajectory are not disclosed.

Name

carclean.com

Legal name

Quality Stores Online B.V.

Website

https://carclean.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Carclean.com is a Netherlands-based e-commerce specialist retailer of car detailing and cleaning products, offering 1,000+ SKUs across 60+ brands. It serves automotive enthusiasts and professional detailers via its online shop, physical showroom, content library, and CleanRiders community program.

Ownership category

akta.pro rank

Product category

Automotive Detailing & Car Care Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Car detailing products
• Automotive car care
• Vehicle cleaning supplies
• Detailing tools equipment
• Car care accessories

Headquarters

HQ city

Berkel en Rodenrijs

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct retail of automotive detailing and car care products through e-commerce platform. Revenue generated from one-time product transactions across multiple categories including exterior, interior, devices, accessories, and advantage sets.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Carclean.com is a Dutch online specialist retailer that sells car detailing and car care products, accessories, and equipment from more than 60 brands to automotive enthusiasts and professional detailers. Its assortment covers exterior care, interior care, polishing machines and cleaning devices, microfiber and masking accessories, and bundled starter kits, complemented by a physical showroom and same-day shipping on orders placed before 21:00.

Product overview

Carclean.com is an e-commerce platform operated by Quality Stores Online B.V., founded in 2003 and based in Berkel en Rodenrijs, Netherlands. The company positions itself as a specialist retailer for car detailing and car care products, offering over 70 brands and 100+ categories with 1000+ products. The portfolio is organized into five main product categories: Exterieur (exterior care including washing, cleaning, improving, protecting, and maintaining), Interieur (interior care including cleaning, protecting, and maintaining), Apparaten (power tools and equipment including Rupes BigFoot and Flex polishing machines, pressure washers, vacuums, steam cleaners, and inspection equipment), Accessoires (accessories and consumables including microfiber cloths, brushes, masking tapes, spray bottles), and Voordeelsets (bundled starter kits and advantage packages). Key brands include Monello (140+ products), GYEON (150+ products), Meguiar's (100+ products), and Poorboy's World (50+ products). The company also operates the CleanRiders community program and YesCarclean user-generated content marketing initiative. No public API is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Exterieur Producten (Exterior Car Care Products) Exterior car care products covering washing and drying (foams, pre-wash, shampoos, wash mitts, sponges, drying towels), cleaning (all-purpose cleaners, wheel cleaners, glass cleaners, tar removers, iron removers, clay bars), improving and restoring (polishes, compounds, glazes, glass polish, chrome polish), protecting (waxes, sealants, coatings, anti-corrosion, tire dressings), and maintaining (detailer sprays, defrosting agents, windshield washer fluid). For automotive enthusiasts and professional detailers in the Netherlands.
• Interieur Producten (Interior Car Care Products) Interior car care products covering cleaning (upholstery cleaners, odor removers, glass cleaners, interior cleaners, leather cleaners, multi-cleaners), protecting (upholstery impregnation, dashboard dressings, plastic and rubber dressings, leather conditioners and sealants), and maintaining (air fresheners, interior detailers, dehumidifiers). For automotive enthusiasts and professional detailers in the Netherlands.
• Apparaten (Detailing Equipment) Power tools and equipment for professional detailing, including polishing machines (rotary, dual-action, forced-excentric models from Rupes BigFoot and Flex lines such as the LHR75E, LH19E, LHR15 Mark V, LHR21 Mark V, iBrid HLR15/HLR21, iBrid Nano II, PXE 80 12-EC, XFE 7-15 150, XFE 7-12 80, XCE 8-14, PE 8-4 80, PE 2-14, and DAP EVO 8mm / 15mm / MINI), cleaning equipment (pressure washers, vacuum cleaners, steam cleaners), and inspection and measurement devices (inspection lamps, paint thickness gauges). Targeted at professional detailers and serious hobbyists.
• Accessoires (Detailing Accessories and Consumables) Detailing accessories and consumables including washing and drying aids, pads and cloths (hand applicators, microfiber cloths, glass cloths, Flex backing plates in 30mm to 150mm sizes), brushes (wheel brushes, detailing brushes, interior brushes), masking tapes (3M 3434, Colad Aqua Dynamic, Monello Nastro washi paper, Colad Fine Line, in multiple widths), mixing and spray bottles, and miscellaneous items (protection gear, merchandise, storage bags, removal tools).
• Voordeelsets (Bundled Detailing Sets and Starter Kits) Pre-packaged bundles and starter kits for various detailing needs, including empty spray bottle sets, wheel and tire packages, leather and upholstery kits, polishing machine sets, paint protection kits, starter kits, and glass care packages. Targeted at new and existing customers who want a curated assortment of products for a specific job.
• Cadeaukaarten (Gift Cards) Gift cards available in variable amounts for gifting car detailing products and tools. Available to consumers purchasing a gift for other car care enthusiasts or detailers.

Quantifiable outcome

• 9.6/10 customer satisfaction from 14,000+ reviews
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Rag Company: US-based specialty retailer/wholesaler of microfiber towels and detailing accessories. Directly comparable to Carclean's accessories category and shares the content-led, enthusiast-community marketing model.
• Polished Bliss: UK specialty car care retailer with deep content library and multi-brand detailing product catalog. Closely matches Carclean's model of content-led specialty e-commerce targeting enthusiast and professional detailer customers.
• Auto Finesse: UK car care brand and direct-to-consumer retailer. Comparable as a premium detailing brand with a content-rich online store, community-driven marketing, and enthusiast-focused product assortment overlapping with Carclean's Monello/GYEON/Meguiar's portfolio.
• Detailed Image: US specialty car care e-commerce retailer with extensive multi-brand catalog and content. Operates the same specialist e-commerce model as Carclean - large assortment of detailing products, accessories, and equipment serving enthusiast and pro detailer segments.
• CleanYourCar: UK-based online specialty retailer of car care and detailing products. Directly comparable to Carclean.com as a European e-commerce specialist retailer serving enthusiasts and pros with curated multi-brand assortments, content, and expert advice.

Broad incumbents

• Meguiar's: Global car care brand sold through Carclean and competing in its own right via direct retail channels. Comparable as a broad incumbent whose products Carclean resells, and whose direct-to-consumer site overlaps with Carclean's category.
• Chemical Guys: US car care brand with major direct-to-consumer e-commerce operation. Comparable as a broad incumbent whose extensive product range, content library, and direct retail overlap with Carclean's enthusiast-led specialty model across many of the same categories.
• Autoglym: UK car care manufacturer with direct-to-consumer e-commerce site. Comparable as a broader incumbent offering overlapping detailing products but as part of a wider product portfolio; competes with Carclean's assortment through its own branded site and retail distribution.

Emerging players

• Koch-Chemie: German professional car care manufacturer with direct B2C sales. Comparable as a featured Carclean brand building direct e-commerce that competes with the same prosumer detailer segment; an emerging player whose vertical integration could disintermediate Carclean.
• GYEON: Korean premium detailing brand with direct e-commerce in Europe. Comparable as a featured Carclean brand with 150+ products that increasingly sells direct to consumers in the Netherlands, presenting both partnership upside and disintermediation risk.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/carclean_nl
• YouTubeyoutube.com/@carcleannl
• Facebookfacebook.com/carcleannl
• LinkedInlinkedin.com/company/carclean
• Instagraminstagram.com/carcleannl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about carclean.com