badger state maintenance

What badger state maintenance does

Badger State Maintenance LLC is a privately held, founder-operated full-service landscaping company headquartered in Milton, Wisconsin, serving the Janesville, Milton, and Beloit corridor of southern Wisconsin. Founded in 2008 as a Wisconsin LLC, the company operates with 11-50 employees and runs four interconnected revenue streams: (1) project-based landscape design and installation, including patios, retaining walls, pools, outdoor kitchens, and fire features; (2) recurring and one-time grounds maintenance (mowing, edging, seasonal cleanups) for residential and commercial properties; (3) seasonal snow removal supported by its own bulk salt and brine program; and (4) a public retail center selling decorative stone, mulch, pavers, retaining wall block, building stone, grass seed, fertilizer, chemicals, and erosion control products to DIYers and contractors. As of 2025 the company has expanded its service area to include dedicated Janesville and Beloit markets and added a pool design-and-installation service line.

The underlying technology is conventional: standard landscaping equipment, hardscape installation techniques, and industry-standard landscape design practices. There is no proprietary software, no AI/ML capability, and no app; the digital surface consists of a website with quote request forms, an online ordering storefront for materials with delivery, and standard social profiles. Industry certifications include ICPI (Interlocking Concrete Pavement Institute) paver installation certification, and the company has received local and regional awards including a 2025 Midwest Awards of Excellence Best Outdoor Living finalist designation and a People's Choice Award for outdoor space design.

The business model is sales-led and quote-based. Customers initiate engagement through dedicated quote request forms (landscape consultation, seasonal service, material quote) or through walk-in retail purchases. Pricing is per-project for design and installation, per-contract or per-visit for recurring grounds maintenance and snow removal, and per-unit (bag, yard, pallet) for materials with delivery fees calculated at checkout. The customer base is spread across four primary segments (residential homeowners, commercial properties, builders/contractors, and architects/estimators) with no disclosed named-account concentration. The company has no external funding, no parent company, and no subsidiaries, and revenue is not publicly disclosed.

Name

badger state maintenance

Legal name

Badger State Maintenance LLC

Website

https://badgerstatemaintenance.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Badger State Maintenance is a privately held, full-service landscaping company in Milton, Wisconsin offering design-build, grounds maintenance, snow removal, and a retail landscape supply center to residential, commercial, and contractor customers in the Janesville-Milton-Beloit corridor.

Ownership category

akta.pro rank

Product category

Landscape Services

NAICS

Home and Garden Equipment Repair and Maintenance (811411)

SIC

Construction - Special Trade Contractors (1700), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Fence Repair & Restoration (HSAIAJAB)

Keywords

• Landscape design services
• Grounds maintenance services
• Snow removal services
• Landscape supply retail
• Hardscape installation

Headquarters

HQ city

Milton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Design & Installation Services: Custom landscape design, hardscape installation, pool design, outdoor living features including patios, outdoor kitchens, and fire pits. One-time project-based revenue.
2. Grounds Maintenance Services: Recurring lawn care, mowing, edging, seasonal maintenance for both residential and commercial properties. Can be one-time or ongoing contract-based.
3. Snow Removal Services: Winter snow removal services for commercial and residential properties.
4. Landscape Supply Products: Retail sales of landscape materials including decorative stone, mulch, pavers, wall block, building stone, grass seed, fertilizer, chemicals, and other hardscape supplies. Products sold with delivery or customer pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Badger State Maintenance is a full-service landscaping company providing custom landscape design and build services, hardscape and pool installation, recurring grounds maintenance, seasonal snow removal, and retail sales of landscape supplies (decorative stone, mulch, pavers, retaining walls, fertilizers, grass seed, chemicals, and erosion control products). The company operates both a professional services division delivering on-site work and a public retail center in Milton, WI selling materials to homeowners, DIYers, and contractors.

Product overview

Badger State Maintenance is a full-service landscaping company offering a comprehensive portfolio of landscape supplies and professional services. The company operates as a retail center for landscaping materials (decorative stone, mulch, landscape fabric, edging, pavers, retaining walls, building stone, chemicals, fertilizers, grass seed, erosion control, decking, and outdoor living products) combined with design/build services (landscape design, grounds maintenance, snow removal, and pool installation). The product portfolio is organized around two interconnected offerings: a retail supply store selling bulk and packaged landscaping materials, and a professional services division providing design, installation, and ongoing property maintenance. The company serves both residential homeowners and commercial clients in the Janesville, Milton, and Beloit, Wisconsin area.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design & Build Full-service landscape design and installation including custom landscape design, backyard design, garden design, and hardscape installation for patios, pools, retaining walls, walkways, and outdoor kitchens. Serves residential homeowners and commercial properties in southern Wisconsin.
• Grounds Maintenance Professional grounds maintenance services for commercial and residential properties including lawn care, mowing, edging, trimming, and seasonal maintenance. Offered as recurring contracts or one-time service.
• Snow Removal Year-round snow removal services including bulk salt, liquid mineral well brine, and bagged ice melt application for commercial and residential properties during winter months.
• Pool Design & Installation Pool design and installation services for residential outdoor spaces, integrated with landscape design and outdoor living offerings.
• Landscape Supply Retail Center Retail center selling landscape materials including decorative stone, mulch, landscape fabric, lawn edging, ice melters and rock salt, topsoil, sand and compost, grass seed, lawn chemicals, fertilizers, erosion control products, natural stone and concrete pavers, retaining wall blocks, natural building stone, steps, boulders, decking supplies, custom cut stone, outdoor living products, and low voltage lighting. Open to residential homeowners, DIYers, and general contractors.
• Outdoor Living Features Outdoor living products and installation including outdoor kitchens, fireplaces, and fire pits for residential outdoor entertainment spaces.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ruppert Landscape: Ruppert Landscape is a large Mid-Atlantic commercial landscape services company offering design/build, maintenance, irrigation, and snow removal. Comparable to Badger across the full stack of landscape services including design-build and recurring maintenance, with snow removal as a winter revenue stream.
• TruGreen: TruGreen is the largest U.S. lawn care service company, providing fertilization, weed control, and ongoing turf maintenance primarily to residential customers. Comparable to Badger's grounds maintenance arm in target customer (homeowners) and recurring service model, though much larger and more centralized.
• Yellowstone Landscape: Yellowstone Landscape is a large regional commercial landscape and snow removal services provider serving multiple U.S. markets. Comparable to Badger's commercial grounds maintenance and snow removal services in customer base and operational model, though at meaningfully larger geographic scale.
• BrightView Landscapes: BrightView is the largest national commercial landscaping services provider in the U.S., offering landscape design, maintenance, snow removal, and tree care. It is comparable to Badger State Maintenance as a full-service landscape company operating across residential and commercial segments, though at vastly larger scale.
• Davey Tree Expert Co. Davey Tree provides tree and landscape services including design, pruning, removal, and grounds maintenance for residential and commercial clients. Comparable to Badger's full-service outdoor maintenance offerings, with overlap in residential lawn and landscape care, though Davey is substantially larger and more diversified.
• Bartlett Tree Experts: Bartlett Tree Experts is a national tree and shrub care company focused on pruning, removal, and plant health care for residential and commercial properties. Comparable to Badger's residential and commercial grounds maintenance service offering, particularly in the recurring care segment.

Direct peers

• Level Green Landscaping: Level Green Landscaping is a regional commercial landscape services and snow removal provider serving the Mid-Atlantic. Comparable to Badger's commercial grounds maintenance and snow removal services in business model and customer type, with a similar scale of regional operations.
• Ground Guys: The Ground Guys is a franchise-based residential and commercial landscape maintenance, lawn care, and snow removal brand. Comparable to Badger's combination of lawn maintenance, hardscape services, and snow removal under a multi-segment service platform.
• Mariani Landscape: Mariani Landscape is a residential-focused landscape design, build, and maintenance firm serving affluent suburban markets. Comparable to Badger's residential landscape design and ongoing maintenance offerings, with a strong brand and design-led positioning similar to Badger's awards and certifications.
• Genesis Lawn & Landscape: Genesis Lawn & Landscape is a local full-service landscape company offering lawn care, landscaping, and snow removal in a defined Midwestern service area. Comparable to Badger's blend of recurring maintenance, design-build, and seasonal snow removal targeting residential and commercial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BadgerStateMaintenance
• LinkedInlinkedin.com/company/badgerstatemaintenance
• Instagraminstagram.com/badgerstatemaintenance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about badger state maintenance