birds & blooms
Birds & Blooms is a 1995-founded print and digital magazine publisher producing birding and gardening content for backyard nature enthusiasts in North America, reaching over 15 million readers annually through its magazine, website, newsletter, and community programs under Trusted Media Brands.
- Company typePrivate
- Founded1995
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What birds & blooms does
Birds & Blooms is a niche consumer media brand founded in 1995 that publishes a magazine and a digital content ecosystem targeting backyard birding and gardening enthusiasts in North America. The company operates as a property of RDA Enthusiast Brands, LLC, a subsidiary of the diversified media conglomerate Trusted Media Brands, and self-positions as America's #1 backyard birding and gardening magazine, reaching over 15 million outdoor enthusiasts annually. Core products include a print and digital magazine, a content website at birdsandblooms.com housing thousands of articles and how-to guides, a daily email newsletter, an annual reader photo contest, a Field Editor contributor network, and a reader-submission platform for stories and photography. The underlying technology is a digital-first content management system supporting editorial production, photography, and video — no proprietary AI or platform infrastructure is disclosed.
The company monetizes through three revenue streams: recurring print and digital magazine subscriptions sold direct-to-consumer via the website and retail newsstand; display and sponsored-content advertising on the website; and content licensing royalties handled through Wrights Media, which allows third parties to license the publication's editorial and photographic archive. Distribution spans US and Canadian retail newsstand, home-delivery print subscriptions, and a globally accessible digital platform. The go-to-market is direct-to-consumer across a horizontal hobbyist segment comprising birding enthusiasts, home gardeners, and backyard wildlife observers, with no enterprise or B2B customer channel disclosed. Editorial authority is supported by named expert contributors (Kenn and Kimberly Kaufman) and a national field-editor network, providing the differentiated expertise that underpins the brand's market-positioning claim.
birds & blooms firmographics
Firmographics- Name
- birds & blooms
- Legal name
- RDA Enthusiast Brands, LLC
- Website
- https://birdsandblooms.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Birds & Blooms is a 1995-founded print and digital magazine publisher producing birding and gardening content for backyard nature enthusiasts in North America, reaching over 15 million readers annually through its magazine, website, newsletter, and community programs under Trusted Media Brands.
- Ownership category
- akta.pro rank
birds & blooms industry classification
Industry- Product category
- Consumer Hobby Media (Birding and Gardening)
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
- akta.pro secondary industry
- Travel & Outdoors Magazines (MPAJAEAH)
Keywords
birds & blooms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions sold directly to consumers through the Birds & Blooms website and retail newsstand channels.
- Digital Advertising: Display advertising and sponsored content on the Birds & Blooms website, serving audiences of birding and gardening enthusiasts.
- Content Licensing: The magazine offers content licensing through Wrights Media, allowing third parties to license their photography and editorial content.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
birds & blooms product offering
Product offeringCore offering
Birds & Blooms publishes a print and digital magazine, along with an associated website and email newsletter, delivering editorial content on backyard birding and gardening. The publication sells paid subscriptions direct-to-consumer and through newsstands, monetizes the website through display and sponsored advertising, and licenses its editorial and photographic content to third parties through Wrights Media.
Product overview
Birds & Blooms is a print and digital magazine publisher offering a unified media product portfolio centered on backyard birding and gardening content. The core offering is the Birds & Blooms Magazine (print and digital), supported by the Birds & Blooms Website providing online articles and how-to guides, newsletter subscriptions for daily content delivery, an annual Photo Contest engaging reader participation, a Field Editor Program building community content contributors, and a Submit Your Story feature for reader submissions. The products work together as a content ecosystem serving outdoor enthusiasts interested in birdwatching, gardening, and nature photography.
Differentiator
Problem solved
Functional benefit
Products and services
- Birds & Blooms Magazine (Print and Digital Subscription) Subscription-based print magazine (with digital access) providing articles, guides, photography, and expert advice on backyard birding and gardening for hobbyist consumers.
- Birds & Blooms Website (birdsandblooms.com) Free ad-supported online destination offering thousands of articles, how-tos, and expert content on birding, bird species, bird photography, gardening, plants, flowers, backyard wildlife, and garden bugs, serving more than 15 million outdoor enthusiasts annually.
- Daily Digital Email Newsletter Free email newsletter delivering curated daily birding and gardening content and updates from the Birds & Blooms editorial team to opt-in subscribers.
Companies that use birds & blooms
Customer profileSegments3 records
Ideal customer profiles3 records
birds & blooms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
birds & blooms partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
birds & blooms competitors and assessment
Company assessmentBroad incumbents
- National Geographic Magazine: Iconic nature, wildlife, and science magazine. Adjacent in wildlife/bird content but operates at much broader scale, premium positioning, and global footprint.
- Reader's Digest: Sister publication within the Trusted Media Brands portfolio. Comparable as a consumer magazine with print and digital editions, subscription and advertising revenue, and shared corporate resources.
- Better Homes & Gardens: Major mainstream home, garden, and lifestyle magazine from Meredith/Dotdash. Broadly overlaps with Birds & Blooms' gardening vertical but as part of a much wider home/lifestyle portfolio.
Emerging players
- Cornell Lab's All About Birds: Free online birding resource from the Cornell Lab of Ornithology with bird ID, behavior, and habitat content. Competes for the same birding search/attention audience via free expert content rather than subscriptions.
- Backyard Poultry Magazine: Backyard-focused niche title covering poultry-keeping for hobbyists. Overlaps with Birds & Blooms' backyard nature enthusiast audience, with adjacent but distinct subject matter.
Direct peers
- Horticulture Magazine: Long-running gardening publication serving enthusiast gardeners with plant care, design, and technique content. Directly comparable in niche gardening vertical, subscription model, and expert editorial approach.
- Audubon Magazine: National Audubon Society's flagship magazine covering birds, birding, and bird conservation. Directly comparable to Birds & Blooms in subject matter (birding focus) and consumer magazine format with print and digital editions.
- Fine Gardening: Taunton Press gardening magazine for serious home gardeners, covering technique and plant selection. Comparable as a hobbyist gardening print/digital title with subscription revenue model.
- Garden Design Magazine: Consumer gardening magazine covering garden design, plants, and landscaping. Comparable to Birds & Blooms in gardening content vertical, print/digital format, and hobbyist target audience.
Others
- eBird (Cornell Lab): Free birding observation platform from Cornell Lab. Adjacent ecosystem player capturing the same birding enthusiast audience with community/data tools rather than editorial content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
birds & blooms social profiles
Digital presencebirds & blooms financial estimates
Financial estimateRevenue estimate
Valuation estimate
birds & blooms leadership team
Management profileNumber of profiles
Profiles3 records
birds & blooms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
birds & blooms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about birds & blooms
What does birds & blooms do?
Birds & Blooms publishes a print and digital magazine, along with an associated website and email newsletter, delivering editorial content on backyard birding and gardening. The publication sells paid subscriptions direct-to-consumer and through newsstands, monetizes the website through display and sponsored advertising, and licenses its editorial and photographic content to third parties through Wrights Media.
Is birds & blooms a public or private company?
birds & blooms is a private company. It is classified as corporate owned and is currently operating.
When was birds & blooms founded?
birds & blooms was founded in 1995. It employs 1 to 10 people.
How does birds & blooms make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are digital Advertising and content Licensing.
Who are birds & blooms's main competitors?
Broad incumbents on record are National Geographic Magazine, Reader's Digest and Better Homes & Gardens. Emerging players are Cornell Lab's All About Birds and Backyard Poultry Magazine. Direct peers are Horticulture Magazine, Audubon Magazine, Fine Gardening and Garden Design Magazine. eBird (Cornell Lab) is listed as an others.
Does birds & blooms have an API?
No public API is recorded for birds & blooms.
What industry is birds & blooms in?
birds & blooms's product category is Consumer Hobby Media (Birding and Gardening). Its primary akta.pro industry code is MPAJAEAG, Home, Garden & DIY Magazines, with a secondary code of MPAJAEAH, Travel & Outdoors Magazines. Its NAICS code is 51312 and its SIC code is 2721.