1010 discs

What 1010 discs does

1010 Discs is a privately held, direct-to-consumer specialty retailer of disc golf equipment, founded in 2015 and headquartered at 6550 Interstate Blvd, Horn Lake, Mississippi. The company sells discs, bags, carts, apparel, accessories, mystery boxes, gift cards, and used discs through its owned online storefront at 1010discs.com, supplemented by a single physical retail location at its Horn Lake headquarters. It carries more than 60 disc golf brands, including major manufacturers such as Discmania, Discraft, Innova, the MVP Family (MVP, Axiom, Streamline), Prodigy, and Trilogy (Dynamic Discs, Latitude 64, Westside), and also operates its own branded apparel line, custom-stamped discs, and an Isaac Robinson signature series.

The business runs on a conventional e-commerce platform with inventory management, order processing, and customer account systems, supported by same-day shipping on most orders, protective box packaging, free domestic shipping on orders over $60, and a 30-day return policy on unused items. The company does not use third-party marketplaces, channel partners, or international shipping; all sales flow through the proprietary storefront within the United States. Pricing is unit-based at fixed retail prices, with individual discs typically ranging from approximately $11.99 to $28.99.

The customer base spans beginner disc golfers, competitive and professional players, and disc golf enthusiasts, served through Instagram, email newsletters, on-site content, and customer-account features such as wishlists and order history. The company has disclosed no funding rounds, no institutional investors, no headcount, no revenue figures, and no M&A activity; it operates as an independent, founder-controlled niche retailer with active product launch cadence across 2025-2026 and a 2026 team sponsorship program that doubles as community engagement and marketing.

Name

1010 discs

Legal name

1010 Discs

Website

https://1010discs.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

1010 Discs is a privately held, direct-to-consumer e-commerce and retail store founded in 2015 and based in Horn Lake, Mississippi, selling disc golf discs, bags, carts, accessories, apparel, and mystery boxes from over 60 brands to beginner, competitive, and enthusiast disc golfers in the United States.

Ownership category

akta.pro rank

Product category

Disc Golf Equipment Retail

NAICS

Sporting Goods Retailers (45911), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Golf Balls Retail (CRAMAGAB)

akta.pro secondary industries

Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Clearance, Used & Trade-In Retail (CRAMAGAL)

Keywords

• Disc golf equipment
• Disc golf retail
• Frisbee golf discs
• Disc golf accessories
• Disc golf apparel

Headquarters

HQ city

Horn Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Disc Golf Products Retail: The company generates revenue through direct retail sales of disc golf products including discs, bags, carts, accessories, apparel, and mystery boxes. Products are sold at fixed prices through the online storefront with standard e-commerce transaction processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

1010 Discs operates a direct-to-consumer e-commerce and physical retail store selling disc golf equipment, including discs (distance drivers, fairway drivers, midranges, putt & approach), bags, carts, apparel, and accessories from over 60 disc golf brands. The retailer processes most orders the same business day, ships discs in protective boxes, offers free domestic shipping on orders over $60, and provides a 30-day return window on unused items.

Product overview

1010 Discs is a dedicated disc golf equipment e-commerce retailer operating as a single unified online store platform. The product portfolio centers on disc golf discs (distance drivers, fairway drivers, midranges, putt & approach) supplemented by bags, carts, apparel, accessories, gift cards, and mystery boxes. The store offers an extensive multi-brand selection including Discmania, Discraft, Innova, MVP Family (MVP, Axiom, Streamline), Prodigy, Trilogy (Dynamic Discs, Latitude 64, Westside), Kastaplast, and many other disc golf manufacturers. Additional services include custom stamp options on select discs, used disc sales, and gift cards. 1010 Discs also maintains their own house brand merchandise including apparel and custom-stamped discs.

Differentiator

Problem solved

Functional benefit

Products and services

• Disc Golf Discs

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• REI Co-op: Large multi-channel sporting goods retailer carrying outdoor and recreational gear including disc golf products. Broad incumbent that overlaps at the category level but does not specialize in disc golf.
• Decathlon: Global sporting goods retailer with growing U.S. e-commerce presence selling discs, bags, and accessories under its own brands. Large-scale incumbent with overlapping product categories.

Direct peers

• Disc Store: Online disc golf retailer carrying a multi-brand catalog of discs, apparel, and accessories with new release and tour series coverage. Closely comparable e-commerce specialty model.
• Marshall Street Disc Golf: Long-running online disc golf retailer carrying discs, bags, apparel, and accessories across major brands. Same direct-to-consumer specialty model targeting beginner through competitive players.
• OTB Discs: Online disc golf retailer and host of the OTB Open tournament, carrying a multi-brand catalog and running an event/sponsorship community similar to 1010 Discs' team sponsorship program.
• Foundation Disc Golf: Direct-to-consumer disc golf retailer focused on premium plastic runs and tour series releases, with comparable product curation and limited/special-edition drop model.
• Play It Again Sports: National franchise retailer of new and used sporting goods including disc golf equipment. Comparable retail/used-merchandise model though broader across sports.
• Infinite Discs: The largest pure-play online disc golf retailer in the U.S., selling the same multi-brand catalog of discs, bags, carts, and accessories direct-to-consumer. Directly comparable business model and customer base.
• Disc Golf Connection: Specialty disc golf retailer offering discs, apparel, and accessories online, with a similar multi-brand assortment and tournament/limited-edition focus as 1010 Discs.

Regional players

• Detroit Disc Golf: Online specialty disc golf retailer with a strong multi-brand assortment and disc drops calendar. Comparable merchandising approach but operates with its own regional customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/1010discs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1010 discs