cats

What cats does

Cats.com, operated by UK-incorporated Cliverse Media DAO LTD, is a content-led digital media platform targeting cat owners with vet-reviewed educational content, product reviews, and a community forum. The site publishes more than 2,150 guides spanning cat food, cat litter, litter boxes, cat health (insurance, preventive care, diseases, symptoms), cat behavior (psychology and behavioral problems), and cat breeds, with 20+ veterinary advisors credited as authors or reviewers. Beyond editorial content, the platform offers interactive tools (weight, age, pregnancy calculators; a symptoms checker; a cat name finder), a free courses library, and the Cats.com Community (forums and an expert video library), and distributes through 10+ localized country subdomains and active social channels (Instagram, YouTube, Facebook, TikTok) alongside a 1M+ subscriber 'Sign Meow Up' newsletter. The underlying technology is a standard WordPress-based content website with no proprietary technology stack disclosed, and the platform reports helping 10M+ cat owners annually. The business model is free-to-consumer content monetization via affiliate referral fees: Cats.com participates in the Amazon Services LLC Associates Program and earns a percentage of qualifying purchases routed through independently-chosen links from product reviews. There is no subscription, paywall, or direct e-commerce layer; all revenue is effectively dependent on Amazon-driven affiliate commissions. No pricing tiers, funding rounds, M&A activity, institutional investors, or management team are disclosed in the source material.

Name

cats

Legal name

Cliverse Media DAO LTD

Website

https://cats.com

Company type

Private

Operating status

Operating

Short description

Cats.com is a UK-operated, vet-reviewed digital media platform publishing cat care guides, product reviews, and behavior content for cat owners, reaching 10M+ users annually and monetizing through Amazon affiliate referrals.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Affiliate Marketing: Cats.com participates in the Amazon Services LLC Associates Program, an affiliate advertising program that earns fees by advertising and linking to Amazon.com. Each qualifying purchase through independently-chosen links generates a percentage of proceeds. This is the primary revenue model supporting the free content platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Cats.com publishes cat care guides, product reviews, and veterinarian-reviewed educational content for cat owners across topics including cat food, litter, litter boxes, health, behavior, breeds, and symptoms. The platform also operates interactive tools (weight, age, pregnancy, symptoms, and name finders), a community forum with free health and care courses, an expert video library, and a 1M+ subscriber email newsletter, monetizing traffic through the Amazon Services LLC Associates Program.

Product overview

Cats.com is a content and community platform that provides in-depth cat product reviews, behavior guides, and vet-written education on cat health, symptoms, and diseases. The platform operates as a unified content hub featuring multiple integrated offerings: product review sections for cat food, litter, and litter boxes; educational content covering cat health (insurance, preventive care, diseases, symptoms) and cat behavior (psychology and behavioral problems); breed-specific information; and interactive community tools including forums, calculators (weight, age, pregnancy), a symptoms checker, and a cat name finder. The site is complemented by a newsletter subscription service and video library featuring expert veterinary advice. The platform also publishes themed cat name databases and training guides. Content is written or reviewed by a team of veterinary experts and cat behaviorists.

Differentiator

Problem solved

Functional benefit

Products and services

• Cat Food Reviews In-depth reviews and ratings of cat food products across categories including dry food, wet food, kitten food, and brand-specific reviews; serves cat owners comparing nutrition options.
• Cat Litter Reviews Comprehensive reviews of cat litter products including clumping, non-clumping, and kitten-specific litter options for cat owners.
• Litter Box Reviews Reviews of litter boxes including self-cleaning, sifting, and options for multiple cats, intended for cat owners selecting litter box equipment.
• Cat Health Content Vet-written educational content covering cat insurance, preventive care, diseases, symptoms, and medications for cat owners.
• Cat Behavior Guides Expert content on cat psychology and behavioral problems to help owners understand and address feline behavior issues.
• Cat Breeds Information and resources about different cat breeds including breed-specific care guides and characteristics for current and prospective cat owners.
• Cats.com Community Platform Online community platform where cat lovers connect, share stories, ask questions, and access free cat health and care courses, expert advice videos, and interactive tools.
• 'Sign Meow Up' Newsletter Email newsletter delivering cat care tips, news, and exclusive deals to over 1 million cat-owner subscribers.
• Free Cat Health & Care Courses Step-by-step educational courses on cat care, behavior, and wellbeing delivered via the Cats.com community platform.
• Expert Advices Video Library Video library featuring insights from veterinarians and cat behaviorists, hosted on the Cats.com community platform.
• Cat Names Database Extensive collection of curated cat names organized by theme, breed, and meaning including summer-themed names, Siberian cat names, Egyptian cat names, and alcohol-inspired names.
• Kitten Training Guides Educational content on kitten behavior modification including stopping biting, socialization, and positive reinforcement training techniques.
• Separation Anxiety Resources Comprehensive guides on identifying and treating separation anxiety in cats including environmental enrichment and behavioral modification strategies.

Quantifiable outcome

• 10M+ cat owners helped every year
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PetMD: Veterinary-reviewed pet health and care content site owned by Chewy. Direct competitor in the SEO-led, vet-authored pet content category that Cats.com operates in.
• Catster: Cat-focused content publication covering behavior, health, breed profiles, and product reviews. Highly comparable audience and content model to Cats.com and explicitly cited as Cats.com earned media.
• Vetstreet: Veterinarian-authored pet health and lifestyle content site. Closely comparable in editorial positioning (vet-reviewed) and SEO-led content distribution.
• The Spruce Pets: Dotdash Meredith-owned pet care content vertical covering cats, dogs, and other animals. Comparable in content-led, SEO-driven information publishing for pet owners.
• Cuteness: General pet content site producing behavior, care, and product articles. Comparable editorial format and audience overlap with Cats.com and also cited in Cats.com's 'As Seen In' placements.

Others

• Rover: Pet services marketplace primarily for dogs but adjacent to cat care. Different business model (transactional marketplace) but reaches the same pet-owner audience Cats.com serves.
• ASPCA: Animal welfare organization publishing extensive free pet care and behavior content. Adjacent informational publisher targeting the same cat-owner audience, though non-commercial.

Broad incumbents

• Chewy: Largest US online pet retailer and owner of PetMD. Overlaps with Cats.com through content/SEO presence and dominates the affiliate commerce Cats.com monetizes against.
• Hill's Pet Nutrition: Major pet food brand with substantial owned content marketing for cat nutrition and health. Competes for the same SEO keywords and brand sponsorship dollars in the cat vertical.
• Petco: Major omnichannel pet retailer producing significant editorial content that competes for the same informational queries and downstream purchase intent as Cats.com.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2fX-cJNCODSByMC3SpuQSQ
• Facebookfacebook.com/Cats.comFB
• Instagraminstagram.com/cats.com.official
• TikToktiktok.com/@cats.com_official
• Xx.com/Doron0204

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cats