greenfee

What greenfee does

greenfee (operating as Greenfee.Golf via Greenfee GC AB) is a privately held Swedish digital golf membership platform founded in November 2022. The company targets European golfers who primarily play on green fee rather than holding traditional club memberships, offering them a low-cost digital alternative to conventional golf club affiliation. The platform is structured around three tiered annual subscription plans: Player (€9 first year, €39 renewal) for green fee offer access only, Member (€59/year) for a local golf club membership with Golf-ID, and Full Member (€65 first year, €89 renewal) for a worldwide-valid club membership plus green fee offers. All memberships run on a calendar year basis with automatic renewal on January 1.

Name

greenfee

Legal name

Greenfee GC AB

Website

https://greenfee.golf

Company type

Private

Founded year

2022

Operating status

Operating

Short description

greenfee (Greenfee.Golf) is a Swedish digital golf membership platform that offers European green fee golfers affordable tiered annual subscriptions with worldwide-valid Golf-ID, digital HCP certificates, and access to discounted green fees at partner courses.

Ownership category

akta.pro rank

Product category

Golf Membership & Green Fee Marketplace

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Digital golf membership
• Green fee marketplace
• Golf discount platform
• Golf club operator portal
• Digital golf ID

Headquarters

HQ city

Lidingö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Membership Subscriptions: Annual subscription-based revenue from three tiers of membership plans (Player, Member, Full Member). Pricing is per calendar year with automatic renewal. Revenue comes from individual golfer subscriptions.
2. Green Fee Commission: Golf courses provide discounted green fees to members, and Greenfee.Golf takes a commission on transactions. Club operators provide attractive offers at no cost to join, with revenue generated through increased green fee volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Greenfee.Golf sells tiered annual digital golf memberships (Player €9/€39, Member €59, Full Member €65/€89) that grant individual European golfers a worldwide-valid digital Golf-ID and digital handicap certificate, plus access to a marketplace of discounted green fee offers from partner golf courses in countries such as Spain and Sweden. Golf courses list deals on the platform for free, and Greenfee earns commission when members play and pay at those courses.

Product overview

Greenfee.Golf is a digital golf club platform offering three tiered membership plans: Full Member (worldwide golf membership with green fee deals), Member (golf club membership only), and Player (green fee deals only). The platform enables green fee golfers to maintain a club affiliation and access discounted green fees at partner courses worldwide. The service also includes a Golf-ID system, digital HCP certificates, and supports golf club operators in reaching new green fee players.

Differentiator

Problem solved

Functional benefit

Products and services

• Player Membership Green fee-focused annual membership for individual European golfers, giving them access to discounted green fee offers at partner golf courses worldwide. Does not include a club affiliation or Golf-ID. Priced at €9 for the first year, renewing at €39/year per calendar year, including VAT.
• Member Membership Annual golf club membership in a local club of choice, providing the member with a Golf-ID and a membership card so they can play at courses worldwide using Greenfee.Golf as their home club. Priced at €59/year per calendar year, including VAT.
• Full Member Membership Premium annual membership bundling a worldwide-valid golf club membership (with Golf-ID, digital HCP certificate, and physical membership card) together with discounted green fee offers from partner courses globally. Priced at €65 for the first year, renewing at €89/year per calendar year, including VAT.
• Green Fee Deals Marketplace Online marketplace connecting Greenfee.Golf members with partner golf courses offering discounted green fees (typically 20–30% off standard rates) across Europe, including partner courses in Spain and Sweden. Members can browse, claim, and use deals directly through the platform, and Greenfee earns commission on resulting green fee transactions.
• Digital Golf-ID & HCP Certificate Digital Golf-ID and valid digital handicap (HCP) certificate issued through Greenfee.Golf's Member and Full Member plans. The Golf-ID is tied to a local golf club of choice and is accepted at courses worldwide for playing on green fee; the digital HCP certificate is required to play at new courses and is bundled into the membership.

Quantifiable outcome

• Starting price of €9/year for Player tier (green fee offers only)
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Mölle GolfklubbcoreStrategic or Co-development Partner · 1 November 2022Swedish partner golf course offering 30% discount on green fees to Greenfee.Golf members. Located in Mölle, Sweden. Part of the initial partner network.
• Atalaya Golf & Country ClubcoreStrategic or Co-development Partner · 1 November 2022Spanish partner golf club (Old Course and New Course) offering 25% discount on public green fee rates. Located in Estepona, Málaga, Spain. One of the oldest clubs on the Costa del Sol.
• Alhaurín GolfcoreStrategic or Co-development Partner · 1 November 2022Spanish partner golf course designed by legendary Seve Ballesteros, offering 20% discount on standard green fees. Located in Alhaurín el Grande, Mijas.
• La Duquesa Golf ClubcoreStrategic or Co-development Partner · 1 November 2022Spanish partner golf course designed by Robert Trent Jones, offering green fee packages including buggy options. Located in San Luis de Sabinillas, Málaga.
• Los Arqueros Golf & Country ClubcoreStrategic or Co-development Partner · 1 November 2022Spanish partner golf club designed by Seve Ballesteros, offering 30% discount on green fees. Located in Benahavís, Málaga.
• El Paraiso Golf ClubcoreStrategic or Co-development Partner · 1 November 2022Spanish partner golf club designed by Gary Player in 1973. Championship course on Costa del Sol offering green fee access to members. Located in Estepona, Málaga.
• Antequera GolfcoreStrategic or Co-development Partner · 1 November 2022Spanish partner golf course in the centre of Andalucia at the base of Natural Park of El Torcal. Offering 9-hole green fee deals. Located in Antequera, Málaga.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greenfee_golf
• Instagraminstagram.com/greenfee.golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about greenfee