Au centre

What Au centre does

Au centre, clinique d'ostéopathie is a private multidisciplinary healthcare clinic located in downtown Sherbrooke, Quebec, Canada. The clinic operates from a single site and delivers four complementary therapeutic services under one roof: osteopathy (provided by three osteopaths — Élodie Lamouroux, Marie-Hélène Fortier-Roy, and André Dansereau), physiotherapy (Stéphanie Bourbonnais, specializing in pelvic floor rehabilitation), acupuncture (Julie Ducharme), and herboristerie/naturopathy (Geneviève Bélanger, trained at École FloraMedicina). Each practitioner is licensed under the relevant Quebec professional order (Ostéopathie Québec, OPPQ, Ordre des acupuncteurs du Québec, or ANPQ), and several hold additional certifications such as articular and vertebral manipulation, perineal re-education, and sports therapy.

The clinic's underlying technology stack is minimal: there is no proprietary platform, no patient-facing application, and no in-house digital systems beyond a third-party GoRendezVous integration for online appointment booking. The business operates on a direct-to-consumer, fee-for-service professional services model. Patients book and pay individually for consultations, and practitioners issue receipts eligible for private insurance reimbursement. The clinic serves a broad horizontal slice of the Sherbrooke population — infants from age one, children, adolescents, perinatal and postpartum women, adults, athletes, and seniors aged 75 and above — addressing musculoskeletal pain, chronic pain, sports injuries, concussions, oral myofunctional disorders, pelvic floor dysfunction, and anxiety/depression through manual therapy and natural medicine.

Go-to-market is referral-driven and reputation-based rather than marketing-led: practitioners cultivate networks of competent health professionals, and the clinic generates demand through word-of-mouth and intra-clinic cross-referrals across the four disciplines. The clinic is privately held and independently operated by its practitioners, with no parent company, no external investment, and no disclosed financials. Headcount stood at six practitioners as of the most recent source update, with André Dansereau having relocated his practice from Montérégie to Sherbrooke in September 2023, marking the most recent material change to the team's composition.

Name

Au centre

Legal name

Au centre, clinique d'ostéopathie

Website

https://aucentre.ca

Company type

Private

Operating status

Operating

Short description

Au centre is a private multidisciplinary healthcare practice in downtown Sherbrooke, Quebec, delivering osteopathy, physiotherapy, acupuncture, and herbal naturopathy to families and individuals of all ages on a fee-for-service basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Sherbrooke

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical healthcare services: Direct patient payment for osteopathy, physiotherapy, acupuncture, and naturopathy/herboristery services. Practitioners issue receipts for insurance reimbursement purposes. Revenue is generated through individual consultation fees for each therapeutic service provided.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Au centre is a multidisciplinary complementary healthcare clinic located in downtown Sherbrooke, Quebec, providing in-person osteopathy, physiotherapy, acupuncture, and herboristerie/naturopathy services. A team of six practitioners delivers manual therapy and natural medicine treatments to individual patients of all ages (infants through seniors), with appointments scheduled online via the GoRendezVous platform. Patients pay directly per consultation and receive receipts eligible for insurance reimbursement.

Product overview

Au centre is a multidisciplinary wellness clinic offering complementary healthcare services. The clinic provides four distinct but related services: osteopathy (the primary service, delivered by three practitioners), physiotherapy, herboristerie/naturopathy, and acupuncture. Each service is delivered by specialized practitioners operating under one roof, enabling integrated and coordinated patient care.

Differentiator

Problem solved

Functional benefit

Products and services

• Osteopathy Services Manual osteopathic therapy delivered by three osteopaths (Élodie Lamouroux, Marie-Hélène Fortier-Roy, André Dansereau) treating children from age one, adolescents, adults, and seniors for musculoskeletal issues, chronic pain, oral dysfunctions, oro-myofunctional disorders (TOM, atypical swallowing, jaw problems), concussions, sports injuries, perinatal/postpartum care, anxiety, and depression.
• Physiotherapy Physiotherapy services delivered by Stéphanie Bourbonnais, specializing in pelvic floor and perineal rehabilitation plus musculoskeletal conditions including chronic pain, lower back, hip, and neck issues. Member of OPPQ with articular and vertebral manipulation certification.
• Herboristerie/Naturopathy Herbal medicine and naturopathic consultations provided by Geneviève Bélanger, combining modern knowledge of human physiology and plant constituents with traditional medicine (ayurveda, traditional Chinese medicine, folk remedies). Uses traditional herbal preparations such as infusions, decoctions, and tinctures alongside lifestyle and dietary guidance. Issues naturopath receipts; member of ANPQ.
• Acupuncture Acupuncture treatments delivered by Julie Ducharme using a holistic health approach with a focus on women's, children's, and family health. Member of Ordre des acupuncteurs du Québec.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Kinatex Sports Physio: Quebec-based physiotherapy clinic chain offering physiotherapy, osteopathy, and rehabilitation services to a similar patient demographic. Operates multiple locations across Quebec with comparable practitioner-based service delivery, making it a direct competitor for patients seeking musculoskeletal care.
• Action Sport Physio: Quebec-based physiotherapy chain with sports injury and rehabilitation focus. Offers musculoskeletal and manual therapy services comparable to Au centre's osteopathy and physiotherapy lines, with similar practitioner-based delivery model.
• Physiothérapie Universelle: Quebec physiotherapy clinic network providing physiotherapy, osteopathy, and massage therapy. Directly comparable to Au centre on core outpatient manual therapy services and Quebec patient market, though at a much larger multi-location scale.
• Physio Extra: Quebec physiotherapy network offering physiotherapy and related rehabilitation therapies in multiple clinics. Comparable to Au centre in core service offering (physiotherapy with insurance receipts) and Quebec patient base, though operating at significantly larger scale.

Emerging players

• L'Odyssée: Multidisciplinary perinatal clinic in Quebec where Au centre's Marie-Hélène Fortier-Roy worked from 2012-2022. Comparable model: multidisciplinary team offering osteopathy and related perinatal care. Competitor for the same perinatal patient segment Au centre now targets.

Others

• GoRendezVous: Online appointment scheduling platform used by Au centre and many comparable Quebec healthcare practices. Not a direct competitor but an ecosystem partner/adjacent infrastructure provider whose platform is used by similar clinics across Quebec.

Broad incumbents

• CBI Health: Canadian rehabilitation and healthcare services network with clinics across multiple provinces. Comparable to Au centre on physiotherapy and rehabilitation offerings but serves a much broader patient base and geographic footprint as a larger incumbent.
• Lifemark Health Group: National Canadian rehabilitation and physiotherapy provider with extensive clinic network. Overlaps with Au centre on physiotherapy and rehabilitation services but operates as a broad incumbent across many specialties and geographies rather than a multidisciplinary boutique clinic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Au centre