What Lamnia does

Lamnia, legally PRM-Trade Oy, is a Finnish direct-to-consumer e-commerce retailer headquartered in Lappeenranta, Finland, that operates a global online storefront specializing in knives, outdoor equipment, and tactical gear. Its catalogue spans more than 5,000 products across 13 main categories — including knives (fixed blade, folding, Puukko, kitchen, balisong, swords), backpacks, camping equipment, tools, EDC items, paracord, lights, watches, apparel and footwear, hunting/shooting, fishing, tactical gear, and souvenirs — drawing on hundreds of brands such as Spyderco, Cold Steel, Böker, Benchmade, TRC Knives, Savotta, Extrema Ratio, Microtech, Helle, and Peltonen. The company has built particular category authority in Scandinavian and Finnish Puukko knives, supported by a 4.8/5 Trustpilot score across 36,472 customer reviews.

The underlying technology is a standard e-commerce platform secured with 256-bit SSL, integrated with Nets and PayPal for payments, and supported by Klaviyo for email marketing and Google/Meta for analytics and advertising. The platform supports 25+ languages and multiple currencies and ships globally, with free shipping on orders over $180 and same-day dispatch for orders placed before 12:00 Finnish time. The company emphasizes sustainability (logistics emission offsetting, renewable energy, greener packaging) as part of its value proposition.

Lamnia makes money exclusively through one-time retail product sales via its own website — there is no subscription, marketplace fee, or B2B revenue stream. Pricing is per-unit, ranging from approximately $10 for budget items to over $500 for premium knives, with optional paid laser engraving and free shipping above a defined threshold. Customers are individual consumers segmented across outdoor enthusiasts, hunters, tactical/military users, EDC consumers, and culinary buyers, served globally without any disclosed enterprise or wholesale channel.

Name

Lamnia

Legal name

PRM-Trade Oy

Website

https://lamnia.com

Company type

Private

Operating status

Operating

Short description

Lamnia is a Finnish direct-to-consumer e-commerce retailer selling 5,000+ knives, outdoor gear, tactical equipment, apparel, and related accessories to individual consumers worldwide, with strong specialization in Scandinavian Puukko knives.

Ownership category

akta.pro rank

Product category

Outdoor Equipment & Knives Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)

akta.pro secondary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Outdoor knife retail
• Tactical gear sales
• Everyday carry equipment
• Scandinavian puukko knives
• Camping and hunting gear

Headquarters

HQ city

Lappeenranta

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Product Sales: Lamnia generates revenue through direct retail sales of knives and outdoor equipment via its e-commerce platform. Products are sold as one-time purchases with no subscription component. The company carries over 5,000 products across multiple categories including knives, tactical gear, camping equipment, and EDC items from various branded manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lamnia operates a direct-to-consumer online store selling over 5,000 products across knives, outdoor and camping equipment, tactical gear, EDC items, watches, apparel, paracord, hunting/shooting gear, and fishing equipment from international brands. The company specializes in Scandinavian knives such as Finnish Puukko and Leuku, and ships globally with multilingual support, multiple currencies, and free shipping on orders over $180.

Product overview

Lamnia is a Finnish e-commerce retailer specializing in Scandinavian knives and outdoor/tactical equipment. The company operates a multi-category marketplace offering over 5,000 products across 13 main product categories, with core specialization in knives (fixed blade, folding, traditional pocket, balisongs, kitchen knives, straight razors, custom knives, sharpeners, and swords) and tactical gear (vests, belts, helmets, pouches, and accessories). The platform extends to outdoor equipment (camping gear, backpacks, tools), everyday carry items (EDC knives, multitools, flashlights), paracord, watches, apparel, hunting/shooting gear, fishing equipment, and souvenirs. Lamnia carries hundreds of brands including Spyderco, Cold Steel, Böker, Benchmade, TRC Knives, Savotta, Extrema Ratio, and Microtech, with free shipping on orders over $180 and a Trustpilot rating of 4.8/5 based on 36,472 reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Knives
• Backpacks, Bags, Versipacks
• Camping and Outdoors
• Tools
• EDC (Everyday Carry)
• Paracord
• Lights
• Watches
• Apparel and Footwear
• Hunting and Shooting
• Souvenirs and Gifts
• Fishing
• Tactical Gear

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KnivesShipFree: US-based knife specialist retailer focused on folding knives, fixed blades, and outdoor cutlery with free-shipping positioning. Direct comparable to Lamnia in specialty knife e-commerce and target buyer (knife enthusiasts, EDC, outdoor).
• BladeHQ: US-based online knife specialty retailer offering a deep catalog of premium and tactical knives, multitools, and sharpening supplies. Direct competitor to Lamnia in the knife-and-EDC e-commerce category with overlapping brand assortments (Spyderco, Benchmade, Microtech).
• Smoky Mountain Knife Works: US specialty knife retailer with a deep multi-brand catalog and established enthusiast following. Comparable to Lamnia in assortment depth across premium knife brands and focus on collectors, hunters, and EDC buyers.
• Heinnie Haynes: UK-based specialty retailer of knives, EDC, outdoor, and tactical gear with strong European enthusiast reputation. Closest European comparable to Lamnia in catalog breadth, premium brand portfolio, and global shipping posture.
• Knife Center: Long-established US specialty knife retailer with a large multi-brand catalog and knife/accessory focus. Highly comparable to Lamnia in assortment breadth, customer segments (hunters, collectors, EDC), and DTC e-commerce model.
• Atlanta Cutlery: US retailer specializing in knives, swords, military surplus, and tactical gear. Comparable to Lamnia in product mix (cutlery + tactical) and direct-to-consumer e-commerce model serving outdoor and military-style buyer segments.
• GP Knives: UK knife and EDC specialist retailer offering folding knives, fixed blades, multitools, and accessories. Comparable to Lamnia in European e-commerce positioning and premium-brand specialty focus.

Broad incumbents

• REI: Large US outdoor co-operative retailer offering camping, hiking, and outdoor gear with a strong e-commerce platform. Comparable as a broad outdoor incumbent whose category footprint overlaps Lamnia in camping, packs, and apparel, though REI is generalist vs Lamnia's knife/outdoor specialty.
• Cabela's / Bass Pro Shops: Large North American outdoor and sporting goods retailer with broad hunting, fishing, and outdoor product lines. Comparable as a broad incumbent in outdoor gear retail that competes with Lamnia in hunting knives, packs, and tactical apparel categories, though Lamnia is far more knife-specialized.

Emerging players

• Spyderco: US-based premium knife manufacturer that operates a factory outlet and direct-to-consumer channel. Comparable as both a Lamnia supplier and a partial competitor on premium knife DTC sales, illustrating the brand-DTC risk for Lamnia's reseller model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lamnia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lamnia