discover scandinavia tours

What discover scandinavia tours does

Discover Scandinavia Tours (now SilverOpus) is a privately held, founder-owned luxury tour operator established in 2014 by Marcelo Guimarães and headquartered in Stuart, Florida. The company designs and sells small-group and private tours primarily across Scandinavia and extended to selected destinations in Europe (Switzerland, United Kingdom) and South America (Argentina, Brazil), with tour durations ranging from 6 to 19 days. Its product is built around curated, boutique-comfort accommodations and a stated 'reverse-engineered' methodology that designs itineraries to avoid mass-tourism hotspots.

The core product set is organized into two lines: Group Tours (e.g., Iceland Fjords, Norway Lofoten, Swiss Peaks/Lakes/Chocolate, UK Musical Marvels, Argentina Southern Silhouettes) and Private Tours (e.g., Nordics Gold, Norway Winter Luxe, Lake Geneva to Lucerne, Highland Reverie in Scotland). Pricing is fully quote-based and not publicly disclosed; revenue is generated one-time per booking for both group and private itineraries, with a custom tour-planning service layered on as a professional-services stream.

The company operates a direct-to-consumer model with no reseller or marketplace presence, distributing through its website (silveropus.com) and a phone sales line (800-936-2814). Marketing is organic and content-led via a travel blog, destination pages, and social channels, and the company is registered as a Florida Seller of Travel (Ref. No. ST39522). The 2024 rebrand to SilverOpus explicitly widened the geographic and brand scope beyond Scandinavia while preserving the founder's authentic-travel thesis. No external funding, no acquisitions, no parent company, and no AI or proprietary technology platform are disclosed.

Name

discover scandinavia tours

Legal name

SilverOpus

Website

https://discoverscandinaviatours.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Discover Scandinavia Tours (rebranded SilverOpus) is a private, founder-owned luxury tour operator based in Stuart, Florida, designing small-group and private tours across Scandinavia, Iceland, Switzerland, the UK, and South America for affluent, experienced travelers.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Multi-Day Tour Operators (THAKADAE)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Private Guided Tours & Personal Tour Guides (THAJALAA)

Keywords

• Small group tours
• Private luxury tours
• Scandinavian travel packages
• Boutique travel agency
• Guided cultural tours

Headquarters

HQ city

Stuart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Group Tour Bookings: Revenue from small-group escorted tours across Scandinavia, Iceland, Switzerland, UK, and South America. Tours range from 6-19 days with pricing based on destination, duration, and season. Group sizes kept small for authenticity.
2. Private Tour Bookings: Premium private luxury tours with personalized itineraries for individuals or small parties. Higher price points reflecting exclusive experiences, luxury accommodations, and dedicated service.
3. Tour Planning Services: Custom tour planning and consulting services for travelers seeking bespoke Scandinavian and European experiences. Consultative approach with personalized itinerary development.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

SilverOpus designs and operates escorted small-group tours and private luxury tours across Scandinavia (Iceland, Norway, Sweden, Denmark, Finland), Switzerland, the United Kingdom, Argentina, and Brazil. Tours range from 6 to 19 days and emphasize small group sizes, boutique and historic hotel accommodations, and authentic local experiences deliberately routed away from mass-tourism sites. Custom itinerary planning services are also offered for travelers seeking bespoke Scandinavian and European experiences.

Product overview

SilverOpus (formerly Discover Scandinavia Tours) is a luxury travel company offering exclusive small-group and private tours for seasoned explorers. The company operates two core product lines: Group Tours featuring curated itineraries to Iceland, Norway, Scandinavia, Switzerland, UK, and Argentina with specific themed tours (East/West Fjords, Fjord Fascination, Winter Legends, etc.); and Private Tours offering personalized luxury experiences including Nordics Gold, Norway Winter Luxe, and various European itineraries. All tours are designed around authenticity, exclusivity, and cultural immersion with boutique comfort accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Tours

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kensington Tours: Global luxury private tour operator offering fully bespoke itineraries across Europe including Scandinavia and the UK. Competes in the private tour segment with broader geographic coverage and deeper supplier relationships.
• Abercrombie & Kent: Established global luxury tour operator offering small-group and private journeys to Europe, Scandinavia, and beyond. A scaled incumbent with deeper marketing budget and supplier leverage in overlapping destinations.
• Luxury Gold: Luxury escorted tour brand under The Travel Corporation offering multi-day premium itineraries across Europe. Closely comparable on luxury multi-day tour format and affluent experiential traveler positioning.
• Tauck: Multi-day luxury escorted tour operator with Europe itineraries including Scandinavia and Alpine regions. Competes on the small-group luxury multi-day format across overlapping destinations.

Emerging players

• Intrepid Travel: Small-group authentic tour operator with Europe itineraries including Scandinavia. Competes on small-group format and authentic-experience positioning, though at lower price points than SilverOpus' luxury tier.
• Wild Frontiers: Boutique adventure and cultural tour operator offering small-group journeys to off-the-beaten-path destinations. Comparable on experiential, off-the-beaten-path positioning and multi-day luxury-adjacent itineraries.

Direct peers

• Nordic Visitor: Iceland/Scandinavia specialist tour operator offering self-guided and small-group escorted itineraries across the Nordics. Direct competitor in the same destinations and customer segment.
• Discover the World: Long-established Scandinavia and Arctic tour operator offering small-group and bespoke itineraries to Norway, Iceland, Finland, and beyond. Closely aligned on product, destination mix, and luxury experiential positioning.
• Arctic Adventures (Iceland): Iceland-focused tour operator running small-group multi-day itineraries across Iceland's regions including Fjords, Highlands, and South Coast. Overlaps directly with SilverOpus' Iceland product line.
• The Aurora Zone: UK-based specialist in Northern Lights and Arctic small-group holidays to Scandinavia, Iceland, and Finland. Competes directly for the same experiential Nordic traveler with comparable trip lengths and boutique accommodations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/discover-scandinavia-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about discover scandinavia tours