Ryujin Tourism Association
Ryujin Tourism Association (公益社団法人龍神観光協会) is a Japanese public interest incorporated association that promotes tourism for Ryujin Village in Tanabe City, Wakayama Prefecture, serving domestic visitors seeking hot spring, outdoor, and cultural experiences through festivals, the Dragon Museum, e-bike rentals, and a regional tourism portal.
- Company typePrivate
- Founded-
- HeadquartersTanabe, Japan
- Headcount—
- GTM typeB2C
- OfferingServices
What Ryujin Tourism Association does
Ryujin Tourism Association (公益社団法人龍神観光協会) is a Japanese public interest incorporated association that functions as the primary tourism promotion body for Ryujin Village, a mountain village in Tanabe City, Wakayama Prefecture. The association serves domestic visitors and day-trippers seeking hot spring tourism, outdoor activities, and cultural experiences in the region, with its principal draw being Ryujin Hot Spring, designated as one of Japan's "Three Beautiful Hot Springs" (日本三美人湯). Its core offerings include the Dragon Museum (opened 2022), the RYUJIN RENTAL CYCLE e-bike rental service (launched April 2022), seasonal festivals such as the Kantō lantern festival and Shōryū Festival, the quarterly RYUJIN KANKOU MAGAZINE publication, and year-round photo contests and food stamp rally campaigns.
Ryujin Tourism Association firmographics
Firmographics- Name
- Ryujin Tourism Association
- Legal name
- 公益社団法人龍神観光協会
- Website
- https://ryujin-kanko.jp
- Company type
- Private
- Operating status
- Operating
- Short description
- Ryujin Tourism Association (公益社団法人龍神観光協会) is a Japanese public interest incorporated association that promotes tourism for Ryujin Village in Tanabe City, Wakayama Prefecture, serving domestic visitors seeking hot spring, outdoor, and cultural experiences through festivals, the Dragon Museum, e-bike rentals, and a regional tourism portal.
- Ownership category
- akta.pro rank
Ryujin Tourism Association industry classification
Industry- Product category
- Tourism Promotion Services
- NAICS
- Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (71219), Museums, Historical Sites, and Similar Institutions (712)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Cultural Festivals & Events Organizations (BPAGAHAG), National Park & Protected Area Tours (THAJAIAA)
Keywords
Where Ryujin Tourism Association is headquartered
LocationHeadquarters
- HQ city
- Tanabe
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Ryujin Tourism Association business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Membership Fees and Association Dues: The association operates as a public interest incorporated association (公益社団法人) funded through membership fees from local businesses and municipal support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | E-bike rental pricing for tourists |
| Subscription | Pay-as-you-go | Tourist attraction and event participation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Ryujin Tourism Association product offering
Product offeringCore offering
Ryujin Tourism Association is a non-profit Destination Marketing Organization that promotes tourism to Ryujin Village in Tanabe City, Wakayama Prefecture. It curates and disseminates information on Ryujin Hot Spring, the Dragon Museum, local ryokans, restaurants, and outdoor activities, and operates an e-bike rental service, seasonal festivals (Kantō Matsuri, Shōryū Sai), digital stamp rallies via the SpotTour app, and a quarterly tourism magazine.
Product overview
Ryujin Tourism Association operates a multi-faceted tourism platform promoting Ryujin Village in Wakayama Prefecture, Japan. The core offerings include the renowned Ryujin Hot Spring (one of Japan's Three Beautiful Spring Waters), the Dragon Museum (opened 2022), and an E-bike rental service. The association organizes seasonal festivals including the 觀燈祭 (lantern festivals) and 翔龍祭 (annual autumn festival), publishes a quarterly tourism magazine, and coordinates cycling, camping, and nature activities. The village features roadside stations (ごまさんスカイタワー, 龍神, 龍游), multiple accommodation options, and local dining establishments.
Differentiator
Problem solved
Functional benefit
Products and services
- Ryujin Hot Spring (龍神温泉) Renowned hot spring resort designated as one of Japan's Three Beautiful Spring Waters (日本三美人の湯), offering therapeutic waters and traditional ryokan accommodations in a mountain village setting. Promoted by the association to visitors seeking authentic Japanese hot spring experiences.
Quantifiable outcome
- 424 participants in the 32nd Ryujin Hot Spring Marathon (2019)
- +1 more outcomes
Companies that use Ryujin Tourism Association
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Ryujin Tourism Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ryujin Tourism Association partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Dragon no Satozukuri Committee (龍の里づくり委員会)coreCo-organizes the annual Dragon Year (Tatsu-doshi) campaign and various dragon-themed events including Dragon Market, dragon sculpture exhibitions, and cultural programs in collaboration with the association.
- 平成の龍神街道魅力発見発信協議会coreCoordinates the Heisei Ryujin Kaido digital stamp rally spanning four municipalities (Wakayama City, Kimino Town, Aridagawa Town, Tanabe City Ryujin) to promote the historical tourism route.
- Dragon Museum (龍神村ドラゴンミュージアム)coreMajor dragon-themed tourist attraction and partner for e-bike rentals, stamp rallies, and special events including Night Museum and Dragon Market.
- Ryujin Bus (龍神バス)minorLocal bus service supporting transportation within Ryujin Village, featured in promotional campaigns including the 'Ryujin Bus x Onsen Musume' collaboration event.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ryujin Tourism Association competitors and assessment
Company assessmentDirect peers
- Hakone Town Tourism Association: Tourism association for the Hakone mountain/hot spring destination in Kanagawa. Runs a regional tourism promotion, museum network, and event calendar structurally similar to Ryujin's, but at a substantially larger scale. Closest direct peer in terms of integrated hot spring + nature + museum programming.
- Kamikochi Tourism Association: Tourism association for the Kamikochi mountain nature reserve in Nagano, a high-elevation national scenic destination. Comparable in nature-tourism focus, seasonal access constraints, and visitor-center-driven information model. Operates a similar information/event coordination function for a remote mountain ecosystem.
- Kusatsu Onsen Tourism Association: Hot spring tourism DMO for Kusatsu Onsen, one of Japan's most famous onsen resorts. Operates the same nonprofit convention/visitor bureau model for a single hot spring town, marketing yumomi cultural events, ryokan listings, and seasonal festivals. Highly comparable to Ryujin in operating model and product focus.
- Kurokawa Onsen Ryokan Association: Hot spring tourism body for the Kurokawa Onsen village in Kumamoto. Very similar small-village, nature-immersed onsen destination model with a strong digital marketing presence and bundled pass programs (nyuto tegata). Comparable in scale and vintage to Ryujin Tourism Association.
- Yufuin Onsen Tourism Association: Tourism body for the Yufuin Onsen hot spring town in Oita Prefecture. Comparable in bundling onsen tourism with art museums, local food, and view-oriented sightseeing. Serves as a useful reference point for how a single onsen destination can be marketed as a multi-experience cultural destination.
Broad incumbents
- Tanabe City Kumano Tourism Bureau: Regional tourism bureau covering Tanabe City and the broader Kumano region, of which Ryujin Village is administratively a part. Listed as a regional tourism counterpart on the Ryujin Tourism Association site. Acts as a parental/umbrella promotion body operating at a wider geographic remit.
- Niseko Tourism Promotion Board: Regional DMO for the Niseko mountain resort in Hokkaido. Compartmentalizes a remote mountain destination's tourism promotion and infrastructure coordination. Operates at substantially larger scale and with more international focus than Ryujin, but illustrates the upper benchmark of what a Japanese mountain DMO can become.
Regional players
- Itakura Onsen Tourism Association: Tourism association for Izu/Itō hot spring on the Izu Peninsula. Hot spring tourism body with comparable ryokan coordination and seasonal festival marketing model, but geographically distinct and primarily competing for Kanto-region visitors rather than Kansai.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ryujin Tourism Association social profiles
Digital presenceRyujin Tourism Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ryujin Tourism Association leadership team
Management profileNumber of profiles
Ryujin Tourism Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ryujin Tourism Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ryujin Tourism Association
What does Ryujin Tourism Association do?
Ryujin Tourism Association is a non-profit Destination Marketing Organization that promotes tourism to Ryujin Village in Tanabe City, Wakayama Prefecture. It curates and disseminates information on Ryujin Hot Spring, the Dragon Museum, local ryokans, restaurants, and outdoor activities, and operates an e-bike rental service, seasonal festivals (Kantō Matsuri, Shōryū Sai), digital stamp rallies via the SpotTour app, and a quarterly tourism magazine.
Is Ryujin Tourism Association a public or private company?
Ryujin Tourism Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ryujin Tourism Association founded?
Ryujin Tourism Association was founded in -1.
Where is Ryujin Tourism Association based?
Ryujin Tourism Association is headquartered in Tanabe, Japan, in the Asia region.
How does Ryujin Tourism Association make money?
One revenue line is on record: membership Fees and Association Dues.
Who are Ryujin Tourism Association's main competitors?
Direct peers on record are Hakone Town Tourism Association, Kamikochi Tourism Association, Kusatsu Onsen Tourism Association, Kurokawa Onsen Ryokan Association and Yufuin Onsen Tourism Association. Broad incumbents are Tanabe City Kumano Tourism Bureau and Niseko Tourism Promotion Board. Itakura Onsen Tourism Association is listed as a regional player.
Does Ryujin Tourism Association have an API?
No public API is recorded for Ryujin Tourism Association.
What industry is Ryujin Tourism Association in?
Ryujin Tourism Association's product category is Tourism Promotion Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of BPAGAHAG, Cultural Festivals & Events Organizations. Its NAICS code is 561591 and its SIC code is 7900.