custom hurricane products

What custom hurricane products does

Custom Hurricane Products (operating under the trade mark CHPXL) is a Bradenton, Florida-based manufacturer and installer of hurricane protection and shade screen systems, in business since 2005. The company designs and fabricates custom-engineered roll-down and screen products for residential and commercial openings, with its flagship SuperMax Roll-Down certified to "Essential Building" Level E — a threshold that exceeds the Florida Level D standard — and validated through on-site witnessed impact testing rather than paper certifications alone. Complementary products include the EZMax Screen System for additional openings and SolarMax Shade, a non-storm sun-control extension of the line.

The company operates a factory-direct business model: products are manufactured in-house and installed by its own crews, eliminating dealer markup and shortening the sales-to-install cycle. Customers are predominantly Florida homeowners aged 55 and over in master-planned and gated communities such as those around Lakewood Ranch, alongside a smaller set of essential-facility and government accounts that include Sarasota Memorial Hospital, MacDill Air Force Base, and a former Louisiana governor's residence. The company's positioning combines higher-spec engineering (Level E impact rating, on-site testing), a documented record of products surviving major hurricanes including Charley and Ian, and direct-to-community sales programs targeting HOAs and builder partners. CHPXL is privately held, with no disclosed parent company, external funding rounds, or public capital markets activity.

Name

custom hurricane products

Legal name

Custom Hurricane Products

Website

https://customhurricaneproducts.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Custom Hurricane Products (CHPXL) is a Bradenton, Florida-based manufacturer and installer of custom hurricane and shade screen systems, serving Florida homeowners, gated communities, and essential facilities since 2005.

Ownership category

akta.pro rank

Product category

Hurricane Protection Systems

NAICS

Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792), Glass and Glazing Contractors (238150)

akta.pro primary industry

Storm Window & Storm Door Replacement (HSAPAJAG)

akta.pro secondary industry

Storm Door & Storm Window Repair/Installation (HSAGAEAJ)

Keywords

• Hurricane protection systems
• Roll-down shutters
• Hurricane screen systems
• Storm protection products
• Impact-rated shutters

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hurricane Protection Systems Sales: Sale of manufactured hurricane protection products including SuperMax roll-down shutters, EZMax removable screens, and SolarMax shade systems. Products are factory-direct manufactured and professionally installed by CHPXL.
2. Professional Installation Services: Professional installation of hurricane protection systems as part of factory-direct model. Installation included as part of product offering for homeowners.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Custom Hurricane Products (CHPXL) manufactures and professionally installs hurricane and shade screen systems for residential and commercial openings in Florida. The product portfolio includes SuperMax Kevlar-reinforced roll-down shutters tested to Essential Building Level E (80 ft/s impact velocity), EZMax removable Category 5 hurricane screens, and SolarMax shade and insect screens. Products are factory-direct manufactured and installed by CHPXL, with no third-party resellers.

Product overview

Custom Hurricane Products (now operating as CHPXL) is a Florida-based manufacturer and installer of hurricane protection systems. The product portfolio consists of three main offerings: SuperMax (Essential Building–oriented Kevlar-reinforced roll-down shutters tested to Level E for large openings up to 384 inches), EZMax (removable strap-and-buckle Category 5 hurricane screens), and SolarMax (comfort-focused shade and insect screens for everyday use, not rated for storm protection). The systems are designed primarily for Florida's 55+ and gated communities, addressing wind-swept flooding, pressure failures, and impact damage on modern homes with wide lanais and large glass walls. The company operates factory-direct manufacturing combined with professional installation since 2005.

Differentiator

Problem solved

Functional benefit

Products and services

• SuperMax Roll-Down Hurricane Shutter Kevlar-reinforced roll-down hurricane shutter engineered as an Essential Building Shutter tested to Florida Building Code Level E (80 ft/s impact velocity vs. standard Level D at 50 ft/s), designed for wide lanais, large glass walls, and front entries in Florida's 55+ and gated communities. Spans up to 384 inches without interrupting views, featuring motorized operation.
• EZMax Screen System Economical, removable strap-and-buckle hurricane screen system providing Category 5 wind and impact performance for doors, lanais, garages, and smaller openings. Features slide-on mounting brackets for quick installation and stores easily after storm removal.
• SolarMax Shade & Insect System Lightweight roll-down shade and insect screen system for everyday comfort in garages and lanais. Provides shade, ventilation, and insect control using open-weave fabrics. Not rated for hurricane protection. Sold as an optional add-on alongside hurricane-rated SuperMax and EZMax systems.

Quantifiable outcome

• SuperMax delivers roughly 2.5x the destructive energy resistance compared to Level D shutters (80 ft/s vs 50 ft/s impact speeds)
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Eastern Metal Supply: Large Florida-based distributor and manufacturer of hurricane protection products including shutters, panels, and storm systems. Serves both dealers and direct customers across hurricane-prone regions with broader product portfolio than CHPXL.
• PGT Innovations: Publicly traded manufacturer of impact-resistant windows, doors, and hurricane protection systems (WinDoor, CGI, PGT, Eze-Breeze brands). Adjacent competitor with broader product portfolio and significantly larger scale, supplying hurricane-rated building envelope products to residential and commercial markets.

Regional players

• Alutech United: Hurricane shutter and roll-down system manufacturer active in Gulf and Atlantic coastal markets. Comparable product line to CHPXL but operates primarily outside Florida, providing hurricane protection in other storm-exposed regions.

Direct peers

• Armor Screen Corp: Manufacturer of hurricane and wind abatement screen systems with removable and deployable designs comparable to CHPXL's EZMax system. Serves residential and commercial customers in hurricane-prone regions with similar engineered fabric-and-buckle screen technology.
• Storm Smart Industries: Florida-based manufacturer and installer of hurricane shutters, screens, and impact windows for residential and commercial customers. Directly competes with CHPXL on hurricane protection products, target markets, and factory-direct installation models in the same Florida footprint.
• Talius Group: Manufacturer of roll-down hurricane shutters and screens with comparable Category 5-rated product lines serving residential and commercial openings. Competes with CHPXL on motorized hurricane shutter systems for lanais, patios, and large openings.
• ASTOR Shutters: Manufacturer of roll-down and accordion hurricane shutters with professional installation services, serving hurricane-prone residential markets. Comparable to CHPXL on motorized roll-down shutter offerings and installer business model.
• Roll-A-Way Industries: Long-standing manufacturer of roll-down hurricane shutters for residential and commercial applications, including accordion and roll-up designs. Directly comparable product line to CHPXL's SuperMax roll-down shutter system.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about custom hurricane products