Chubby's Cafe

What Chubby's Cafe does

Chubby's Cafe is a privately held, Utah-based fast-casual restaurant chain founded in 2010 and headquartered in Pleasant Grove. The company operates 12 physical locations across Utah (Pleasant Grove, Orem, Riverton, Vineyard, Tooele, Payson, Saratoga Springs, Heber, St. George, Springville, Herriman, and a Chubby Express quick-service concept in Lehi), serving American comfort food centered on burgers, hand-breaded chicken sandwiches, hot sandwiches, baskets, salads, kids meals, sides, and milkshakes. Differentiated menu items include the Utah Cheeseburger with fry sauce, Jalapeno Ranch Deluxe, beer battered fries, and house-made sauces; the chain emphasizes fresh, never-frozen Creekstone Premium Black Angus Beef ground in-house and chicken hand-breaded with southern herbs and spices. Customer-facing technology is limited to an HRpos.Heartland point-of-sale and online ordering system (separate ordering URLs per location), third-party delivery via order.online, and a gift card program with digital cards reported as under development.

The business model is straightforward restaurant retail: revenue is generated through dine-in and takeout food and beverage sales at physical locations, supplemented by direct online ordering and third-party delivery. Pricing is set at the point of sale and is not publicly disclosed on the website. The primary customer segments are local Utah consumers and families, with secondary demand from local businesses and offices for group/catering orders. Marketing is conducted through Facebook, Instagram, YouTube, Yelp, the company website, and community events such as the annual Cajun Fest and National Cheeseburger Day promotions. No ownership structure, investors, funding rounds, headcount data beyond a stated 11-50 employee range, or financial disclosures are available, and the chain appears to be independently owned and operated as a regional restaurant business.

Name

Chubby's Cafe

Legal name

Chubby's Cafe

Website

https://chubbyscafeut.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Chubby's Cafe is a privately held Utah-based fast-casual restaurant chain operating 12 locations across the state, serving American comfort food including in-house ground Black Angus burgers, hand-breaded chicken sandwiches, sides, and shakes to local consumers and families via dine-in, takeout, and delivery.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industries

Sandwiches & Wraps Fast Casual (THAFABAG), Sandwiches & Subs QSR (THAFAAAD)

Keywords

• Fast casual dining
• American comfort food
• Burger restaurant chain
• Fresh ground beef
• Multi-location restaurant

Headquarters

HQ city

Pleasant Grove

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in and Takeout Food Sales: Traditional restaurant revenue from food and beverage sales at physical locations. Customers order at the counter or table, with dine-in and takeout options available. The restaurant serves American comfort food including burgers, sandwiches, chicken dishes, salads, and sides.
2. Online Ordering and Delivery: Revenue from online orders placed through the company's website ordering system (HRpos.Heartland) and third-party delivery platforms like order.online. This includes both takeout and delivery orders.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Chubby's Cafe is a multi-location neighborhood restaurant chain operating 12 dine-in locations across Utah that serves classic American comfort food, with burgers as the signature item made from fresh, never frozen Creekstone Premium Black Angus Beef ground in-house daily. The menu also includes hand-breaded southern-seasoned chicken sandwiches, hot sandwiches, baskets, salads, kids meals, sides, shakes, and floats, complemented by online ordering, takeout, and third-party delivery.

Product overview

Chubby's Cafe is a neighborhood restaurant chain with 12 locations across Utah, offering a diverse menu of American comfort food centered on signature burgers, chicken sandwiches, baskets, salads, sides, and shakes. The restaurant prides itself on using fresh, never frozen Creekstone Premium Black Angus Beef ground in-house for burgers, and hand-breaded, southern-seasoned chicken. The core product line includes 12 burger varieties, 6 chicken sandwich options, 6 sandwich varieties, 6 basket items, 4 salad types, 5 kids meal options, and 8 side dishes plus shakes and floats. The brand operates a quick-service express concept (Chubby Express in Lehi) alongside traditional full-service locations. Special events include annual promotional events like National Cheeseburger Day and ticketed festivals like the Cajun Fest.

Differentiator

Problem solved

Functional benefit

Brands

• Chubby Express: A quick-service express concept location in Lehi, UT operating with slightly different hours (Mon-Thurs 11AM-10PM, Fri-Sat 11AM-11PM).

Products and services

• Burgers

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Culver's: Midwest-founded burger-focused fast-casual chain with hundreds of franchised locations; comparable because it competes with Chubby's in casual American burger/sandwich positioning with similar fresh-ingredient claims.
• Raising Cane's: Large national fast-casual chain focused on chicken fingers with minimal but high-performing menu; relevant comp for Chubby's chicken-forward assortment and counter-service model.
• Five Guys: National premium-burger chain with hundreds of company-owned and franchised units; competes directly in Chubby's Utah trade areas on quality-burger positioning and price tier.

Direct peers

• The Habit Burger Grill: West Coast-rooted charburger fast-casual chain with similar fresh-ingredient, hand-prep positioning and a regional-to-national growth profile comparable to Chubby's Utah expansion.
• Freddy's Frozen Custard & Steakburgers: Multi-unit fast-casual chain emphasizing fresh, lean steakburger patties, frozen custard, and American comfort food; directly comparable as a regional burger concept with similar menu architecture.
• Wayback Burgers: Fast-growing fast-casual burger franchise with smaller average unit volumes but similar scaled-from-regional-roots trajectory and American comfort-food menu breadth.
• Smashburger: Multi-unit fast-casual burger brand focused on smashed patties and regional franchise expansion; overlaps with Chubby's menu architecture and target demographic.
• BurgerFi: Premium-Angus, fresh-never-frozen burger concept positioning itself on quality ingredients like Chubby's, with a comparable multi-unit fast-casual growth model.
• Mooyah Burgers, Fries & Shakes: Fast-casual better-burger franchise with a comparable menu (burgers, chicken sandwiches, shakes, fries) and similar franchise-oriented regional growth model.

Regional players

• Crown Burgers: Iconic Salt Lake City-based hamburger chain known for fresh-ground beef patties; closest direct geographic peer in Chubby's home Utah market with very similar fresh-ground beef positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@Chubbyscafeut
• Facebookfacebook.com/chubbysut
• Instagraminstagram.com/chubbyscafeut

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chubby's Cafe