perlea
- Company typePrivate
- Founded-
- HeadquartersPoznań, Poland
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
perlea firmographics
Firmographics- Name
- perlea
- Legal name
- LRV LAURA REISS-VOGEL
- Website
- https://perlea.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
perlea industry classification
Industry- Product category
- Fashion Jewelry
- NAICS
- Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
- akta.pro secondary industry
- Pearl Jewelry (CRAKAAAC)
Keywords
Where perlea is headquartered
LocationHeadquarters
- HQ city
- Poznań
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
perlea business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Direct Product Sales: One-time transaction revenue from direct-to-consumer sales of jewelry products (necklaces, bracelets, rings, earrings). No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing for jewelry products |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
perlea product offering
Product offeringCore offering
Perléa is a direct-to-consumer Polish jewelry e-commerce brand that designs, curates, and sells women's fashion jewelry — including necklaces (87+ styles), earrings (21+ styles), bracelets, and rings (19+ styles) — through its own online storefront at perlea.com. Products are crafted using 925 sterling silver, 14k gold-plated brass/metal, freshwater pearls, cubic zirconia, and natural gemstones, priced between approximately 179 and 1,290 PLN, and shipped across Poland (InPost) and the European Union (DHL).
Product overview
Perlea is a direct-to-consumer jewelry e-commerce brand operated by LRV Laura Reiss-Vogel (based in Poznań, Poland). The company sells a curated portfolio of fashion jewelry across four main categories: necklaces (Naszyjniki) with 87+ styles including pearl strands, pendant necklaces, chain necklaces, beaded designs, and statement pieces; earrings (Kolczyki) with 21+ styles featuring huggie, drop, and stud designs; bracelets (Bransoletki) with tennis and chain styles; and rings (Pierścionki) with 19+ styles. Products are primarily crafted from 925 sterling silver, 14k gold-plated brass/metal, and feature natural freshwater pearls, cubic zirconia, and natural gemstones (morganite, amethyst, rose quartz, amazonite, calcite). The online store is built on the Shoper (Shoper S.A.) e-commerce platform and sells exclusively through perlea.com with multi-language support for Polish and English markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Naszyjniki (Necklaces) The primary product category featuring over 87 necklace styles including pearl strands, pendant necklaces, chain necklaces, beaded designs, statement pieces, and charm necklaces. Available in 925 sterling silver, 14k gold-plated brass, and freshwater pearls, targeting women seeking elegant accessories and gifting options priced between 260 and 1,290 PLN.
- Kolczyki (Earrings) Collection of earrings featuring over 21 styles including huggie earrings, drop earrings, stud earrings, and statement earrings. Crafted in 925 silver with 14k gold plating and accented with cubic zirconia and natural stones, priced between 220 and 260 PLN, targeting women seeking everyday and occasion earrings.
- Bransoletki (Bracelets) Bracelet collection featuring tennis bracelets and chain bracelets with geometric designs. Made with brass and 925 sterling silver, adorned with baguette-cut cubic zirconia, priced between 179 and 590 PLN, designed to pair with coordinating necklaces (e.g., Maison collection).
- Pierścionki (Rings) Ring collection with 19 styles including solitaire rings, cocktail rings, and wedding bands. Available in 925 sterling silver and gold-plated versions accented with cubic zirconia and natural stones, priced between approximately 280 and 350 PLN, targeting women and gift buyers for special occasions.
Companies that use perlea
Customer profileSegments2 records
Ideal customer profiles1 record
perlea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
perlea partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- InPost Paczkomaty Sp. z o.o.corePolish logistics company providing parcel locker (Paczkomat) and courier delivery services for domestic Polish shipments. Handles order fulfillment and delivery to customers across Poland.
- DHLcoreInternational logistics partner providing EU-wide delivery services. Handles shipments to customers across European Union countries.
- Shoper S.A.corePolish e-commerce platform provider (SaaS) powering the perlea.com online store. Provides storefront infrastructure, payment processing integrations, customer account systems, and order management capabilities.
- Meta Platforms Ireland (Facebook, Instagram)minorSocial media platforms used for brand marketing and customer engagement. Also provides social login integration (Facebook login) for customer account creation.
- Google Ireland LimitedminorProvides Google login integration for customer account creation and Google Analytics for website traffic and marketing effectiveness measurement.
- TikTok (ByteDance)minorSocial media platform used for brand marketing and younger audience engagement.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
perlea competitors and assessment
Company assessmentRegional players
- Kruk: Polish jewelry retailer with strong brick-and-mortar and growing e-commerce presence selling gold and silver jewelry. Comparable Polish jewelry market positioning and online retail channel.
- APART: One of the largest jewelry retail chains in Poland and Eastern Europe, operating both physical stores and e-commerce. Comparable product category and Polish market footprint, though at much larger scale.
- Yes (Jewellery): Polish jewelry retail chain offering gold, silver, and gemstone jewelry online and in stores across Poland. Directly comparable product category and Polish DTC market, though at significant scale.
Direct peers
- Pura Vida Bracelets: DTC jewelry brand selling bracelets, necklaces, and rings through owned online storefront with strong social media presence. Comparable direct-to-consumer model and gift-occasion positioning.
- Gorjana: California-based DTC jewelry brand offering necklaces, bracelets, rings, and earrings through owned e-commerce and select retail. Comparable layering-set positioning and accessible-luxury price points.
- Ana Luisa: Independent DTC jewelry brand selling necklaces, earrings, rings, and bracelets through owned e-commerce storefront. Similar accessible price-point positioning and direct-to-consumer model targeting women.
- AUrate: New York-based DTC fine jewelry brand using real gold and conflict-free diamonds at accessible price points. Comparable direct-to-consumer model with similar material-quality emphasis (precious metals, naturally sourced stones).
- By Charlotte: Independent fine jewelry brand specializing in gold and gemstone pieces with symbolic and inspirational designs. Comparable founder-led positioning and emotionally-driven gift marketing.
- Mejuri: Direct-to-consumer fine and fashion jewelry brand offering necklaces, earrings, rings, and bracelets with everyday-luxury positioning. Directly comparable DTC model targeting women, with similar price points and pearl/gemstone emphasis.
Broad incumbents
- Pandora: Global jewelry giant offering charm bracelets, necklaces, rings, and earrings through extensive retail and e-commerce. Overlaps in charm/personalized jewelry category and gifting occasions, though at vastly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
perlea social profiles
Digital presenceperlea financial estimates
Financial estimateRevenue estimate
Valuation estimate
perlea leadership team
Management profileNumber of profiles
Profiles1 record
perlea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
perlea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about perlea
What does perlea do?
Perléa is a direct-to-consumer Polish jewelry e-commerce brand that designs, curates, and sells women's fashion jewelry — including necklaces (87+ styles), earrings (21+ styles), bracelets, and rings (19+ styles) — through its own online storefront at perlea.com. Products are crafted using 925 sterling silver, 14k gold-plated brass/metal, freshwater pearls, cubic zirconia, and natural gemstones, priced between approximately 179 and 1,290 PLN, and shipped across Poland (InPost) and the European Union (DHL).
Is perlea a public or private company?
perlea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was perlea founded?
perlea was founded in -1.
Where is perlea based?
perlea is headquartered in Poznań, Poland, in the Europe region.
How does perlea make money?
One revenue line is on record: direct Product Sales.
Who are perlea's main competitors?
Regional players on record are Kruk, APART and Yes (Jewellery). Direct peers are Pura Vida Bracelets, Gorjana, Ana Luisa, AUrate, By Charlotte and Mejuri. Pandora is listed as a broad incumbent.
Does perlea have an API?
No public API is recorded for perlea.
What industry is perlea in?
perlea's product category is Fashion Jewelry. Its primary akta.pro industry code is CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands), with a secondary code of CRAKAAAC, Pearl Jewelry. Its NAICS code is 45831 and its SIC code is 5944.