SardegnaTurismo

What SardegnaTurismo does

SardegnaTurismo is the official tourism portal of the Regione Autonoma della Sardegna, operated by the Assessorato del Turismo, Artigianato e Commercio and headquartered in Cagliari. It was established in 2007 under the EU POR FESR Sardegna 2007/2013 program and serves as the institutional digital gateway for tourism in Sardinia, offering a curated catalog of more than 6,500 attractions (including 1,657 villages, 1,383 beaches, 474 museums, 452 nuraghic sites, and 240 churches) and more than 6,500 accommodation listings, alongside events, itineraries, and practical travel information in seven languages.

The platform's technical stack is built around a multi-language content management system supporting Italian, English, French, German, Spanish, Russian, and Chinese; Matomo-based Web Analytics Italia for privacy-compliant traffic analytics; and OpenStreetMap for dynamic geographic content. Sub-brands and initiatives include Sardinia Active (outdoor and active tourism), Sardegna tutto l'anno (year-round seasonal content), and L'Isola che accoglie (a WCAG 2.1 AA accessibility initiative mapping beaches for travelers with disabilities). Distribution is multi-channel, combining the consumer portal with a dedicated B2B operator area, social media on Facebook, Instagram, Twitter, YouTube, and Flickr, and participation in international B2B workshops such as BISPM.

SardegnaTurismo is a publicly funded entity and does not generate commercial revenue; all services are provided free of charge to tourists and to local tourism operators. The portal monetizes indirectly through institutional budget allocations from the regional government and EU co-financing, and through its role in supporting the regional tourism economy by driving demand to local accommodation providers, tour operators, and event organizers.

Name

SardegnaTurismo

Legal name

Regione Autonoma della Sardegna

Website

https://sardegnaturismo.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

SardegnaTurismo is the official government tourism portal of the Regione Autonoma della Sardegna, providing free, multilingual information on 6,500+ attractions and 6,500+ accommodations to domestic and international tourists and local tourism operators.

Ownership category

akta.pro rank

Product category

Tourism Information Services

NAICS

Convention and Visitors Bureaus (561591), Historical Sites (71212), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), UNESCO & Protected Landmark Sites (THAJACAI), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Tourism information portal
• Destination marketing services
• Travel planning resources
• Accessible tourism initiatives
• Regional tourism promotion

Headquarters

HQ city

Cagliari

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Government-funded tourism promotion: The SardegnaTurismo portal is a government-funded initiative managed by the Assessorato del Turismo, Artigianato e Commercio della Regione Sardegna. It is co-financed by the European Union through POR FESR Sardegna 2007/2013. The portal provides free information services to tourists and does not generate commercial revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

SardegnaTurismo operates the official tourism portal of the Regione Autonoma della Sardegna, providing a centralized digital platform where visitors can access comprehensive information about Sardinian attractions (6,500+ listings including beaches, museums, archaeological sites, villages, churches), accommodation options (6,500+ listings), events, itineraries, and practical travel planning resources. The service is delivered free of charge in seven languages and includes accessibility features for travelers with disabilities.

Product overview

SardegnaTurismo is a tourism information portal operated by the Regione Autonoma della Sardegna (Autonomous Region of Sardinia). The platform provides a comprehensive suite of tourism-related content organized into the main SardegnaTurismo Portal, supplemented by dedicated initiatives such as Sardinia Active (focused on outdoor activities), Sardegna tutto l'anno (year-round experiences campaign), and L'Isola che accoglie (inclusive tourism project). The portal serves as the official digital gateway for tourism promotion, offering attractions, events, accommodations, itineraries, and practical travel planning tools.

Differentiator

Problem solved

Functional benefit

Products and services

• SardegnaTurismo Portal The official multilingual tourism portal of the Regione Autonoma della Sardegna, providing free comprehensive information about attractions, events, accommodations, itineraries, and practical travel advice for visitors to Sardinia. Available in 7 languages (Italian, English, French, German, Spanish, Russian, Chinese).
• Sardinia Active

Quantifiable outcome

• Sardinia consistently ranked among top Italian destinations for beach quality and environmental awards by Legambiente and Touring Club
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered major, core and supporting.

• BISPM - Borsa Internazionale Siti Patrimonio MondialemajorStrategic or Co-development Partner · 17 June 2026BISPM is an international marketplace for World Heritage Sites. SardegnaTurismo participates in BISPM events, including the 1st B2B Workshop in Olbia (June 17-20, 2026) engaging 40 international tour operators to promote Sardinia's UNESCO heritage sites for year-round tourism.
• Regione Autonoma della SardegnacoreOthersThe portal is a project of the Regione Autonoma della Sardegna, managed by the Assessorato del Turismo, Artigianato e Commercio. The region provides institutional support and funding for tourism promotion activities.
• Web Analytics ItaliasupportingTechnology or IntegrationWeb Analytics Italia is a national platform for collecting and analyzing web traffic statistics for Italian public administration websites. SardegnaTurismo uses this Matomo-based platform for website analytics, which is privacy-compliant and aggregates data without collecting personal information.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Toscana Promozione Turistica (Visit Tuscany): Official regional tourism portal for Tuscany operated under the Tuscany regional government, offering attractions, events, accommodations, and itineraries. Closely comparable to SardegnaTurismo as an Italian regional DMO portal serving international visitors with multi-language content.
• Regione Siciliana - Assessorato Turismo (Visit Sicily): Official tourism portal of the Sicily regional government promoting the island's heritage, beaches, and culture. Directly analogous to SardegnaTurismo in scope, multi-language delivery, and Mediterranean island destination marketing.
• Regione Campania - Turismo (Visit Campania): Official Campania regional tourism portal promoting Naples, the Amalfi Coast, and Pompeii. Same Italian regional DMO model as SardegnaTurismo with attractions, accommodation directory, and event calendar functions.

Broad incumbents

• ENIT - Italia.it: Official national tourism portal of Italy operated by ENIT (Agenzia Nazionale del Turismo). Broader incumbent in the same Italian DMO space; sardegnaturismo.it feeds into this national funnel and competes for the same international visitor attention.
• Tripadvisor: Global travel platform with reviews, attractions content, and booking referrals. Competes for the same visitor attention as SardegnaTurismo and is the dominant third-party information layer for Sardinia.

Regional players

• Turismo de Portugal (Visit Portugal): National tourism authority for Portugal running a multi-language destination portal comparable in structure and accessibility scope to sardegnaturismo.it.
• VisitScotland: National tourism organization for Scotland operating a portal with attractions, itineraries, and trade engagement. Operates with a similar DMO mandate and content model to SardegnaTurismo but in a different geography.
• Visit Norway (Innovation Norway): National tourism portal for Norway operated by Innovation Norway. Comparable government-funded destination portal with nature/outdoor focus similar to Sardinia Active's positioning.

Others

• European Travel Commission (ETC): Non-profit coordinating body for European national tourism organizations. SardegnaTurismo's BISPM workshop engagement and EU co-financing tie directly into ETC's promotional mandate; relevant ecosystem peer.
• UNESCO World Heritage Centre: Official UNESCO portal listing World Heritage properties including Sardinia's six designations. Directly relevant because BISPM coordination and SardegnaTurismo's heritage narrative orbit around UNESCO content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SardegnaTurismo
• YouTubeyoutube.com/user/visitsardiniatourism
• Facebookfacebook.com/287741784610939
• Instagraminstagram.com/visit.sardinia
• LinkedInlinkedin.com/company/sardegna-turismo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SardegnaTurismo