House of Gübelin

What House of Gübelin does

House of Gübelin is a Swiss family-owned luxury goods firm founded in 1854 and headquartered in Lucerne, Switzerland. The company designs, manufactures and retails coloured gemstone jewellery under its own brand lines — including Sparks, Bricks, Classics and Lily — and operates as an authorised multi-brand retailer for prestigious Swiss watchmakers such as Patek Philippe, IWC and Jaeger-LeCoultre, with a portfolio spanning more than 15 maisons. Its customers are high-net-worth individuals and luxury collectors served through physical boutiques in Switzerland and Hong Kong, supplemented by e-commerce channels.

Beyond retail, the firm operates several institutional businesses: the Gübelin Gem Lab provides gemstone certification and grading services; the Gübelin Academy delivers gemmology education with courses offered in English, German and Simplified Chinese, with an expanded 2026 curriculum; the Gübelin Gem Museum maintains a public heritage collection; and Provenance Proof offers blockchain-based gemstone traceability across the supply chain. Revenue is generated through jewellery and watch sales at boutique and channel prices, lab certification fees, tuition from Academy programmes, and ancillary provenance and museum services. The combination of retail, services and education forms an integrated ecosystem anchored by more than 170 years of accumulated gemmological expertise held within the founding family.

Name

House of Gübelin

Legal name

Gübelin

Website

https://gubelin.ch

Company type

Private

Founded year

1854

Operating status

Operating

Short description

House of Gübelin is a Swiss family-owned luxury firm founded in 1854, designing coloured gemstone jewellery and retailing multi-brand luxury watches through boutiques in Switzerland and Hong Kong, complemented by gem lab certification, blockchain provenance, and gemmology education services.

Ownership category

akta.pro rank

Product category

Luxury Jewellery and Watches Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Colored Gemstone Identification & Certification Laboratories (CRAKAJAH), Traceability, Provenance & Compliance Services (e.g., origin, AML/KYC, sanctions) (CRAKAJAL), Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Made-to-Order Gemstone Sourcing & Custom Cutting Coordination (CRAKAHAF)

Keywords

• Luxury jewellery retail
• Luxury watch retail
• Gemstone authentication
• Gemmological certification
• Blockchain provenance

Headquarters

HQ city

Lucerne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Luxury Jewellery Sales: Sale of high-end jewellery featuring coloured gemstones (ruby, sapphire, emerald, diamond) and precious metals (gold, platinum). Products include rings, bracelets, necklaces, and earrings across various collections (Sparks, Bricks, Classics, Lily) and bespoke commissions.
2. Luxury Watch Sales: Sale of luxury timepieces through partnerships with major watch brands including Patek Philippe, IWC Schaffhausen, Jaeger-LeCoultre, Hublot, Bvlgari, Chanel, and others. Includes watches for men and women across sport, dress, and diamond-encrusted categories.
3. Gem Certification Services: The Gübelin Gem Lab provides paid gemstone authentication, certification, and grading services to external customers seeking verification of gemstone quality, origin, and authenticity.
4. After-Sales Services: Repair, maintenance, restoration, and certification services for jewellery and watches. Includes bespoke commission services for custom-designed jewellery pieces.
5. Gübelin Academy Courses: Educational programmes and certification courses in gemmology offered in multiple languages (English, Mandarin) at locations including Lucerne and Hong Kong. Courses range from Level 1 to Level 3 with both online and in-person options.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

House of Gübelin designs, manufactures, and sells luxury jewellery featuring coloured gemstones and diamonds across in-house collections (Sparks, Bricks, Classics, Lily) and curates a multi-brand portfolio of prestige watches (Patek Philippe, IWC Schaffhausen, Jaeger-LeCoultre, Hublot, Chanel, Bvlgari, Zenith, etc.). It also operates an integrated set of gemmological services, including the Gübelin Gem Lab for independent gemstone authentication and grading, the Provenance Proof blockchain-based traceability platform, the Gübelin Academy for professional gemmology education, and after-sales repair, bespoke, and appraisal services.

Product overview

House of Gübelin is a Swiss family-owned luxury goods company founded in 1854, offering an integrated portfolio of jewellery, watches, and gemstones through both owned collections and multi-brand retail. Its core product lines include Gübelin-branded coloured gemstone and diamond jewellery (organized into Sparks, Bricks, Classics, and Lily collections), alongside a curated multi-brand watch offering spanning over 15 prestige brands (Patek Philippe, IWC Schaffhausen, Jaeger-LeCoultre, Hublot, Zenith, etc.). The company supplements its retail operations with vertically integrated services: the Gübelin Gem Lab for independent gemstone certification, the Provenance Proof blockchain traceability platform for ethical sourcing, the Gübelin Academy for professional gemmology education (Levels 1–3), and comprehensive after-sales repair, bespoke, and appraisal services. The portfolio is anchored by deep gemmological expertise and a heritage dating to 1854.

Differentiator

Problem solved

Functional benefit

Brands

• The Gübelin Academy: Gübelin's educational division offering gemmological courses and certification programs
• The Gübelin Gem Lab
• Provenance Proof
• The Gübelin Gem Museum
• Sparks
• Bricks
• Classics
• Lily

Products and services

• Jewellery
• Watches
• Gemstones
• Gübelin Gem Lab
• Provenance Proof
• Gübelin Academy
• Repair and Bespoke Services
• Gübelin Gem Museum

Quantifiable outcome

• Immutable blockchain-based traceability from mining to retail for gemstones certified through the Provenance Proof programme

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Provenance Proof InitiativecoreTechnology or IntegrationHouse of Gübelin's blockchain-based traceability initiative that enables immutable tracking of gemstones from mining to retail. This is an industry-wide effort in partnership with other major players to combat counterfeiting and ensure ethical sourcing. The Provenance Proof system allows for independent verification of gemstone origin and authenticity throughout the supply chain.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Gübelin