cimencam

What cimencam does

Cimencam (legal name: Cimenteries du Cameroun) is the leading cement producer in Cameroon, operating since 1963 under majority ownership of LafargeHolcim Maroc Afrique (55%), alongside SNI Cameroon (43%) and employee shareholders (2%). The company runs four production and distribution assets: an integrated cement plant at Figuil, grinding stations at Bonabéri and Nomayos, and a ready-mix concrete plant at Olembé (Yaoundé), with combined operational capacity exceeding 2 million tonnes of cement per year. Its cement portfolio comprises five branded products — ROBUST, MULTIX, KOSTO, HYDRO (waterproof class 42.5 cement), and SUBLIM (white cement, first produced in Cameroon) — sold in bulk (vrac) and in 25kg/50kg bags. A parallel mortars business spans the TectorCeram (tile adhesive) and TectorPlast (rendering/finishing/decoration) lines.

The company reaches customers through a multi-channel go-to-market model combining direct enterprise field sales at production sites, a distributor and reseller network, the Binastore retail network for individuals and SMBs, and the MyCimencam digital portal (with mobile money integration via YUP and Afriland First Bank) which by early 2021 had 774 registered clients and ~15,000 cumulative orders, accounting for ~63% of 2020 revenue. Ancillary platforms include the Sabitou Construction educational mobile app and the Académie des Bâtisseurs professional training program, which serve both marketing and customer-enablement functions.

Cimencam's strategy centers on backward integration and capacity expansion, anchored by a 47 billion FCFA syndicated loan (March 2022) to fund a new 1,000 tonnes/day integrated clinker production line at Figuil, complementing prior capital deployment of ~28 billion FCFA on the Nomayos factory (inaugurated April 2019). Backed by LafargeHolcim's global R&D and product formulation capabilities, the company combines industrial scale, multi-channel distribution, and brand strength built over six decades, while pursuing ESG positioning through FOCACO sustainability awards, ASCOMT social-responsibility rankings, and partnerships with Namé Recycling and Gic AJELPOD for circular-economy initiatives.

Name

cimencam

Legal name

Cimenteries du Cameroun

Website

https://cimencam.com

Company type

Private

Founded year

1963

Operating status

Operating

Short description

Cimencam (Cimenteries du Cameroun) is Cameroon's leading cement producer, manufacturing cement, ready-mix concrete, and mortars across three plants with combined capacity exceeding 2 million tonnes per year. It serves distributors, BTP companies, resellers, and individual builders via direct field sales, the Binastore retail network, and the MyCimencam digital portal.

Ownership category

akta.pro rank

Product category

Cement and Construction Materials Manufacturing

NAICS

Cement Manufacturing (32731), Ready-Mix Concrete Manufacturing (32732)

SIC

Cement, Hydraulic (3241)

akta.pro primary industry

Cement Manufacturing (Portland, Blended & Specialty) (IMADAAAG)

akta.pro secondary industry

Ready-Mix Concrete Production & Delivery (IMADAAAA)

Keywords

• Cement manufacturing
• Ready-mix concrete
• Construction materials
• Building mortars
• Cement distribution

Headquarters

HQ city

Douala

HQ country

Cameroon

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure

Revenue model

1. Cement Sales: Production and sale of normalized cement distributed in bulk (vrac) and bags. Products include ROBUST, MULTIX, KOSTO, HYDRO, SUBLIM brands, sold through direct digital portal, field sales, and distributor network.
2. Mortar Sales: Sale of dry mortars under the TectorCeram and TectorPlast brands. Includes specialized variants for tiling, rendering, finishing, decoration, and waterproofing applications.
3. Binastore Retail Network: Binastore is a retail materials and construction services network targeting individuals and professionals undertaking construction or renovation projects. Generates revenue through sale of building materials at retail locations.
4. Online Digital Platform (MyCimencam): Digital portal enabling 24/7 online ordering and payment. Online transactions account for approximately 63% of 2020 revenue, demonstrating the platform's significance as a revenue channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cimencam manufactures and distributes cement, mortars, and ready-mix concrete in Cameroon under multiple branded product lines. The company operates three production sites (Figuil integrated plant, Bonabéri and Nomayos grinding stations) with combined capacity exceeding 2 million tonnes per year, supported by a national retail network (Binastore) and digital platforms (MyCimencam, Sabitou Construction). Its cement brands include ROBUST, MULTIX, KOSTO, HYDRO, and SUBLIM, complemented by TectorCeram and TectorPlast mortars and ready-mix concrete.

Product overview

Cimencam offers a diversified portfolio of cement and construction solutions organized into two main categories: cements (ROBUST, MULTIX, KOSTO, HYDRO, SUBLIM) and mortars under the Tector brand (TECTORCERAM with variants Classic/Special/Ultra for tiling, and TECTORPLAST with variants 160/209/244 for rendering/finishing/decoration). The company operates a retail network (Binastore) for materials and services and provides digital platforms including MyCimencam (online sales portal) and Sabitou Construction (educational app). Cimencam serves individual and professional builders across Cameroon through four operational sites: Figuil integrated cement plant, Bonabéri and Nomayos grinding stations, and Olembé concrete plant.

Differentiator

Problem solved

Functional benefit

Brands

• ROBUST: Cement product brand in the Cimencam cement portfolio.
• MULTIX
• KOSTO
• HYDRO
• SUBLIM
• Binastore
• TECTORCERAM
• TECTORPLAST
• MyCimencam
• Sabitou Construction

Products and services

• ROBUST cement Branded cement product within Cimencam's portfolio of cements sold for construction use in Cameroon.
• MULTIX cement Branded cement product within Cimencam's portfolio of cements sold for construction use in Cameroon.
• KOSTO cement Branded cement product within Cimencam's portfolio of cements sold for construction use in Cameroon.
• HYDRO cement Branded cement product within Cimencam's portfolio of cements sold for construction use in Cameroon.
• SUBLIM cement Branded cement product within Cimencam's portfolio of cements sold for construction use in Cameroon.
• TectorCeram mortar Tector-branded ceramic-laying mortar in Cimencam's construction materials portfolio.
• TectorPlast mortar Tector-branded masonry plaster mortar in Cimencam's construction materials portfolio.
• Ready-mix concrete Ready-mix (BPE) concrete produced at Cimencam's Nomayos plant, sold to construction projects requiring concrete delivered directly from plant.
• Binastore retail distribution network Dedicated Cimencam retail brand of partner stores selling cement products to construction professionals and end users across Cameroon.

Quantifiable outcome

• Over 2 million tonnes per year combined production capacity
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• YUP Cameroun (Société Générale)coreTechnology or Integration · 10 February 2021MyCimencam digital platform integrated YUP mobile money payment solution, enabling customers to purchase cement online via their YUP wallet. Partnership enables H24/7 online transactions from any geographic location within Cameroon. YUP is a mobile money solution of Société Générale offering transfer, deposit, withdrawal, bill payment, and merchant services through 5,000+ contact points.
• Ministère de l'Habitat et du Développement Urbain (MINHDU)coreStrategic or Co-development Partner · 18 February 2019Partnership signed with the Ministry of Housing and Urban Development to work toward objectives of constructing sustainable housing and providing decent housing to the public. Cimencam committed to professionalizing construction trades for social infrastructure projects, aligned with Lafargeholcim group's global affordable housing initiatives.
• Namé RecyclingminorStrategic or Co-development PartnerNamé Recycling partners with Cimencam to collect and recycle polypropylene bags across Cameroon, supporting circular economy and waste reduction initiatives as part of Cimencam's CSR and sustainability strategy.
• Gic AJELPOD (Figuil)minorStrategic or Co-development PartnerCimencam supports Gic AJELPOD in Figuil, which collects plastic packaging for manufacturing ecological paving blocks, contributing to local circular economy and waste management.
• CBMI (China Building Materials Industry)coreImplementation/ SI/ Consulting PartnerEngineering, Procurement, and Construction (EPC) contractor for the turnkey construction of the Figuil integrated clinker plant, selected by Cimencam for the design and construction of the new production facility.

Scale indicators13 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Dangote Cement: Africa's largest cement producer, with greenfield plants now operating across sub-Saharan Africa including a ~1.5M tonne Cameroon facility commissioned in 2022. Directly competes with CIMENCAM in the Cameroonian and wider CEMAC cement market on volume, pricing, and distribution.
• BUA Cement: Nigerian cement producer with rapidly expanded integrated capacity and export reach into West and Central Africa. Competes with CIMENCAM in regional cement trade flows and in-country projects with Nigerian contractors active in Cameroon.
• Ciments de l'Afrique (CIMAF): Moroccan-led pan-African cement and ready-mix group with grinding stations and concrete plants across multiple African markets. Targets similar customer segments (BTP, distributors, retail) in CEMAC-adjacent geographies and competes via regional import flows.

Broad incumbents

• Heidelberg Materials: Global cement, aggregates, and ready-mixed concrete producer with selective African exposure (notably Togo/CIH through West Africa Cement). Sets comparable benchmarks on carbon reduction, clinker substitution, and digital plant operations relevant for CIMENCAM.
• Lafarge Africa (now LafargeHolcim Nigeria): Holcim Group subsidiary producing cement, concrete, and aggregates in Nigeria. Fellow LafargeHolcim country-level operating company with overlapping product portfolio, brand heritage, and group-level technical and sustainability resources.
• Bamburi Cement (Kenya, Holcim): Holcim Group's Kenyan subsidiary producing cement, ready-mix, and aggregates. Sister company within the parent group, sharing technical standards, sustainability programs, and innovation pipeline relevant to CIMENCAM's roadmap.
• PPC Limited (South Africa): One of southern Africa's largest cement producers with operations across South Africa, Rwanda, Zimbabwe, and DRC. Comparable African cement incumbent with multi-country footprint and similar value-chain vertical integration.
• Vicat Group: French-headquartered cement, concrete, and aggregates multinational with longstanding African operations (Senegal, Mali, Mauritania, Egypt). Comparable integrated cement business model with EM-market exposure and specialty product extensions.

Others

• Cemex: Global building materials major with deep EM-market experience and an industry-leading digital sales platform (Construrama / Cemex Go). Useful benchmark for the next-generation digital B2B cement retail proposition CIMENCAM is building with MyCimencam.

Emerging players

• WACEM (West African Cement): Ghana-based regional cement group serving West African markets with clinker imports and grinding/distribution logistics. Relevant comparable for the regional clinker-import-and-grind model CIMENCAM uses pre-Figuil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Cimentcameroun
• YouTubeyoutube.com/channel/UCmKWcoXiUCTRn-09ElSDMAw?view_as=subscriber
• Facebookfacebook.com/CimenteriesduCameroun
• LinkedInlinkedin.com/company/cimenteries-du-cameroun
• Instagraminstagram.com/cimenteriesducameroun

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cimencam