animal welfare society
Animal Welfare Society is a 501(c)(3) non-profit in Kennebunk, Maine that delivers pet adoption, full-service veterinary care, training, and emergency sheltering, serving 20,000+ pets and people annually across Southern Maine.
- Company typePrivate
- Founded1967
- HeadquartersKennebunk, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What animal welfare society does
Animal Welfare Society (AWS) is a 501(c)(3) non-profit animal welfare organization founded in 1967 and headquartered in Kennebunk, Maine, operating from a 46-acre campus. The organization serves the Southern Maine and broader New England region and reports reaching 20,000+ pets and people annually across its program portfolio.
AWS's core service lines are pet adoption, a full-service Community Veterinary Clinic open to the public, canine training, emergency sheltering (including a Stay@Home in-home sheltering program), a foster network, a Working Cats placement program, and end-of-life cremation services. The veterinary clinic is staffed by five veterinarians supported by licensed veterinary technicians, vet assistants, and client services representatives, and offers exams, vaccinations, surgery, dental, in-house diagnostics via IDEXX, and prescription pharmacy fulfillment through an integrated online pharmacy (OurVet/Covetrus). Adoption intake is supported through transport partnerships with out-of-state shelters.
The organization's revenue model combines earned income (adoption fees, veterinary service fees, pharmacy sales, cremation fees) with contributed income from individual donations, corporate sponsorships, in-kind contributions of food and supplies, fundraising events such as Woofstock Festival, and recurring giving programs. AWS holds a Four Star rating from Charity Navigator and a Platinum Seal of Transparency from Candid, supporting donor confidence and fundraising capacity. Discounted veterinary services are provided through the Companion Program to qualifying low-income pet owners, financed in part via CareCredit and Scratchpay, and adopters and clinic clients are cross-sold pet insurance through Trupanion, Pets Best, and Embrace.
animal welfare society firmographics
Firmographics- Name
- animal welfare society
- Legal name
- Animal Welfare Society
- Website
- https://animalwelfaresociety.org
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Animal Welfare Society is a 501(c)(3) non-profit in Kennebunk, Maine that delivers pet adoption, full-service veterinary care, training, and emergency sheltering, serving 20,000+ pets and people annually across Southern Maine.
- Ownership category
- akta.pro rank
animal welfare society industry classification
Industry- Product category
- Animal Welfare Services
- NAICS
- Veterinary Services (54194), Veterinary Services (541940)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industries
- Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Foster & Volunteer Network Programs (BPAGAIAF), Low-Cost & Community Veterinary Clinics (HLAMAAAE)
Keywords
Where animal welfare society is headquartered
LocationHeadquarters
- HQ city
- Kennebunk
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
animal welfare society business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Adoption Fees: Fees collected from pet adoptions including dogs ($250), puppies ($400), cats ($125), kittens ($120-$300+), rabbits ($85), and various small animals, birds, and reptiles with species-specific pricing.
- Veterinary Services Revenue: Revenue from the Community Veterinary Clinic providing wellness exams, spay/neuter services, vaccinations, preventative care, dentistry, diagnostics, surgery, pharmacy, and end-of-life services to community members and shelter animals. Services are priced at Community Pricing with discounted Companion Program rates.
- Donations and Fundraising: AWS is a private 501(c)(3) non-profit organization that relies on donations from supporters. Donation programs include online donations, monthly giving, tribute giving, planned giving, and support for the Companions for Life Fund that subsidizes veterinary care.
- In-Kind Donations: AWS accepts donations of food and supplies from the community to support animals in their care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dog Adoption Fee |
| One time/ perpetual license | Pay-as-you-go | Cat Adoption Fee |
| One time/ perpetual license | Pay-as-you-go | Rabbit Adoption Fee |
| Unit Pricing | Pay-as-you-go | Small Animal Adoption Fees |
| Unit Pricing | Pay-as-you-go | Bird Adoption Fees |
| Unit Pricing | Pay-as-you-go | Reptile Adoption Fees |
| Unit Pricing | Pay-as-you-go | Feline Spay/Neuter |
| Unit Pricing | Pay-as-you-go | Canine Spay/Neuter |
| Unit Pricing | Pay-as-you-go | Wellness Exams |
| Unit Pricing | Pay-as-you-go | Vaccinations |
| Unit Pricing | Pay-as-you-go | Private Cremation |
| Unit Pricing | Pay-as-you-go | Non-Private Cremation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
animal welfare society product offering
Product offeringCore offering
Animal Welfare Society is a private 501(c)(3) non-profit organization operating a physical Adoption Center that places dogs, cats, rabbits, birds, small animals, and reptiles into homes, alongside a full-service Community Veterinary Clinic delivering affordable spay/neuter, wellness care, vaccinations, diagnostics, surgery, pharmacy, and end-of-life services. The organization also runs canine training classes, an emergency pet sheltering program (Stay@Home), a foster volunteer network, lost-and-found support, animal admissions, and community events such as the annual Woofstock Festival, all from its 46-acre Kennebunk, Maine campus serving Southern Maine.
Product overview
Animal Welfare Society operates as a private 501(c)(3) non-profit animal welfare organization offering a comprehensive suite of programs and services. The core offerings include an Animal Adoption Center placing dogs, cats, rabbits, birds, and small animals; a full-service Community Veterinary Clinic providing affordable spay/neuter, wellness care, diagnostics, surgery, pharmacy, and end-of-life services; and canine training programs. Supporting services include the Stay@Home emergency sheltering program, foster volunteer network, working cats placement, lost and found services, animal admissions, and community events like the Woofstock Festival. The organization uses a two-tiered pricing model with standard Community Pricing and a discounted Companion Program for income-qualified clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Animal Adoption Services Comprehensive pet adoption services placing dogs, cats, rabbits, birds, rats, mice, gerbils, guinea pigs, and reptiles into homes. The adoption process includes a questionnaire, meet-and-greet with adoption counselors, and same-day adoption, with all adopted animals spayed/neutered, vaccinated, and microchipped.
- Working Cats Program
Quantifiable outcome
- AWS serves 20,000+ pets and people each year
- +1 more outcomes
Companies that use animal welfare society
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
animal welfare society technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
animal welfare society partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and support.
- Final Gift Pet Memorial CentercoreAWS partners with Final Gift Pet Memorial Center for cremation services. When pet owners select private cremation, remains are returned in decorative urns. Non-private cremations are handled through Final Gift with communal reef balls placed in coral restoration areas through their PetReefs program.
- Southern Maine Hospital for Small MammalscoreAWS provides adopted small animals with coupons for complimentary wellness exams and nail trims at Southern Maine Hospital for Small Mammals in Kennebunk. This partnership supports adopters of rabbits, rats, mice, guinea pigs, and other small mammals with post-adoption veterinary care.
- IDEXX LaboratoriessupportAWS Community Veterinary Clinic partners with IDEXX Laboratories, an industry leader in diagnostic innovation, for laboratory diagnostic services including blood work and specialized testing.
- OurVetsupportAWS uses OurVet's online pharmacy platform for prescription medications, preventatives, food, and supplies. OurVet works directly with manufacturers and product suppliers to provide safe and effective medications. AWS has a strong partnership with them for processing prescriptions.
- CareCreditsupportAWS Community Veterinary Clinic accepts CareCredit, a healthcare credit card that offers promotional financing for veterinary costs. This helps pet owners manage payments for expensive procedures.
- ScratchpaysupportAWS Community Veterinary Clinic accepts Scratchpay, a third-party payment plan program offering simple and affordable payment plans for large veterinary bills with transparent interest rates.
- Trupanion Pet InsurancesupportAWS Community Veterinary Clinic accepts Trupanion Pet Insurance and offers a free 30-day trial for all wellness clients. This partnership helps reduce financial burden of unexpected veterinary expenses.
- Maine Veterinary Medical Centersupport24/7 emergency veterinary hospital in Scarborough, ME recommended by AWS for emergencies when the AWS Community Veterinary Clinic is unavailable.
- Portland Veterinary Emergency & Specialty CaresupportEmergency veterinary hospital in Portland, ME recommended by AWS for urgent and emergency care when AWS clinic is unavailable.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
animal welfare society competitors and assessment
Company assessmentDirect peers
- Greater Androscoggin Humane Society: Maine-based animal welfare organization providing adoption, veterinary care, and community education programs. Closely matches AWS's integrated shelter-plus-clinic operating model within the same state.
- Coastal Humane Society: Brunswick, ME shelter operating adoption services and a community veterinary clinic. Comparable in scale, regional scope, and the integrated adoption-plus-affordable-vet-care value proposition.
- Animal Refuge League of Greater Portland: Regional animal shelter and veterinary clinic in Westbrook, ME offering adoptions, low-cost vet care, and humane programs. Directly comparable in mission, geography, and integrated service model to AWS.
Broad incumbents
- ASPCA: National animal welfare organization operating shelter, adoption, and veterinary programs. Overlaps with AWS's mission and community vet-clinic focus, but at a national, multi-region scale.
- Petco Love (formerly Petco Foundation): National nonprofit funding animal welfare organizations and adoption events. Adjacent/ecosystem relationship to AWS, which already runs adoption events at PetSmart and Tractor Supply.
- PetSmart Charities: Leading funder of animal welfare and adoption programs in North America, with regular in-store adoption events at PetSmart. Operates in the same donation-and-adoption ecosystem as AWS.
- Best Friends Animal Society: National no-kill animal welfare network with adoption centers and sanctuary operations. Comparable adoption-and-care mission with significantly broader geographic footprint than AWS.
- Humane Society of the United States (HSUS): Nation's largest animal welfare advocacy organization with shelter and rescue program funding. Comparable mission space but operates at a vastly larger national scale rather than a single community.
Others
- Maddie's Fund: Family foundation advancing no-kill animal welfare through grants to shelters and rescue groups. Provides capital and program funding to organizations like AWS for community-based pet life-saving initiatives.
Regional players
- MSPCA-Angell: Massachusetts-based animal welfare organization operating adoption centers and the Angell Animal Medical Center. Comparable mission and integrated vet/shelter model but serves a different New England geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
animal welfare society social profiles
Digital presenceanimal welfare society compliance and trust
Trust signalCompliance5 records
animal welfare society financial estimates
Financial estimateRevenue estimate
Valuation estimate
animal welfare society leadership team
Management profileNumber of profiles
Profiles11 records
animal welfare society funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
animal welfare society M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about animal welfare society
What does animal welfare society do?
Animal Welfare Society is a private 501(c)(3) non-profit organization operating a physical Adoption Center that places dogs, cats, rabbits, birds, small animals, and reptiles into homes, alongside a full-service Community Veterinary Clinic delivering affordable spay/neuter, wellness care, vaccinations, diagnostics, surgery, pharmacy, and end-of-life services. The organization also runs canine training classes, an emergency pet sheltering program (Stay@Home), a foster volunteer network, lost-and-found support, animal admissions, and community events such as the annual Woofstock Festival, all from its 46-acre Kennebunk, Maine campus serving Southern Maine.
Is animal welfare society a public or private company?
animal welfare society is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was animal welfare society founded?
animal welfare society was founded in 1967. It employs 11 to 50 people.
Where is animal welfare society based?
animal welfare society is headquartered in Kennebunk, United States, in the North America region.
How does animal welfare society make money?
Four revenue lines are on record. Adoption Fees are the primary driver. The others are veterinary Services Revenue, donations and Fundraising and in-Kind Donations.
Who are animal welfare society's main competitors?
Direct peers on record are Greater Androscoggin Humane Society, Coastal Humane Society and Animal Refuge League of Greater Portland. Broad incumbents are ASPCA, Petco Love (formerly Petco Foundation), PetSmart Charities, Best Friends Animal Society and Humane Society of the United States (HSUS). Maddie's Fund is listed as an others. MSPCA-Angell is listed as a regional player.
Does animal welfare society have an API?
No public API is recorded for animal welfare society.
What industry is animal welfare society in?
animal welfare society's product category is Animal Welfare Services. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of BPAGAIAD, Veterinary Charity Clinics & Medical Aid. Its NAICS code is 54194 and its SIC code is 8300.