andrew kwon
Andrew Kwon is a New York-based couture house designing made-to-order and bespoke bridal gowns and eveningwear at $8,000-$35,000+, serving brides, society clients, and celebrities through private appointments at its Manhattan atelier.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What andrew kwon does
Andrew Kwon is a New York-based couture fashion house founded in 2021 by Korean-American designer Andrew Kwon, a Parsons School of Design graduate with prior experience at Chloé, Vera Wang, Marchesa, and Nicolas Caito. The company designs, produces, and sells made-to-order bridal gowns and eveningwear through seasonal collections (bridal: Reminiscence AW21 through Arabesque SS27; eveningwear: Reverie SS23 through Celestial SS26), with a parallel bespoke couture service for fully custom commissions. The brand also retains pre-label collections Underwater Garden and Whispering Garden.
All production and sales are conducted through a single Manhattan atelier opened in 2024, supported by private appointments and traveling fittings for international clients. Made-to-order pieces are priced between $8,000 and $35,000+, while custom couture is quoted separately; the bespoke process typically requires 8-12 months. The company does not operate e-commerce or third-party retail distribution.
Demand generation is driven almost entirely by earned media: celebrity red-carpet placements, editorial coverage in Vogue, The New York Times, ELLE, Forbes, and WWD, runway presentations at New York Bridal Fashion Week, and organic social (Instagram, Facebook). Forbes 30 Under 30 recognition in 2024 anchored brand credibility. The legal entity is Andrew Kwon, LLC (New York), privately held by the founder with no disclosed external funding, parent company, or institutional investment.
andrew kwon firmographics
Firmographics- Name
- andrew kwon
- Legal name
- Andrew Kwon, LLC
- Website
- https://andrewkwon.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Andrew Kwon is a New York-based couture house designing made-to-order and bespoke bridal gowns and eveningwear at $8,000-$35,000+, serving brides, society clients, and celebrities through private appointments at its Manhattan atelier.
- Ownership category
- akta.pro rank
andrew kwon industry classification
Industry- Product category
- Luxury Couture Bridal and Eveningwear
- NAICS
- Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Luxury Bridal & Occasionwear (CRAAAFAI)
- akta.pro secondary industries
- Luxury Haute Couture (CRAAAFAB), Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)
Keywords
Where andrew kwon is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
andrew kwon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Bespoke Couture: Custom couture gowns created entirely to reflect each client's vision, with a private journey from consultation through final fitting. Pricing is custom and quoted separately.
- Made-to-Order Couture: Ready-to-order pieces from seasonal collections, priced between $8,000 and $35,000+. These include bridal gowns and eveningwear from collections such as Arabesque, Aquarelle, Celestial, Ephemeral, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Made-to-order couture pieces |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
andrew kwon product offering
Product offeringCore offering
Andrew Kwon designs and crafts couture bridal gowns and eveningwear through seasonal collections (e.g., Arabesque SS27, Aquarelle SS26, Celestial SS26) and a fully bespoke couture service. All pieces are produced in the New York atelier using fine fabrics and hand techniques, with made-to-order gowns priced $8,000–$35,000+ and custom couture priced separately on a 8–12 month build cycle.
Product overview
Andrew Kwon is a Korean-American couture fashion designer offering bridal couture and eveningwear collections. The core offerings consist of seasonal bridal collections (Arabesque, Aquarelle, Prelude No.2, Epiphany, Rarefied, Dreamer, Reminiscence) and eveningwear collections (Celestial, Ephemeral, Prelude No.1, Aurora, Reverie), plus the pre-label Underwater Garden and Whispering Garden collections. The brand also provides bespoke couture services for fully custom gowns. All pieces are crafted at the New York atelier, with made-to-order pieces priced between $8,000 and $35,000+. The design aesthetic emphasizes ethereal elegance, Old Hollywood glamour, and modern femininity with extensive embellishments including lace, beading, crystals, and floral appliqués.
Differentiator
Problem solved
Functional benefit
Products and services
- Bridal Couture Collections Seasonal couture bridal gown collections featuring ball gowns, mermaid silhouettes, and embellished designs intended for brides seeking made-to-order wedding gowns priced $8,000–$35,000+.
- Eveningwear Couture Collections Seasonal couture eveningwear gown collections for galas, awards ceremonies, and red-carpet occasions, featuring various silhouettes and embellishments and offered as made-to-order pieces.
- Bespoke Couture Service Fully custom couture service in which clients work directly with Andrew Kwon through personalized sketch creation, fabric selection, muslin prototyping, and multiple staged fittings. Custom commissions are quoted separately and typically require 8–12 months to complete.
- Before The Label Collections Pre-label nature-inspired collections, including Underwater Garden and Whispering Garden, featuring floral appliqués and garden motifs from the designer's earlier body of work.
- Bridal-Ready Eveningwear A selection of eveningwear pieces suitable for bridal occasions such as rehearsal dinners, engagement parties, and wedding-related events beyond the ceremony itself.
Companies that use andrew kwon
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
andrew kwon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
andrew kwon partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
andrew kwon competitors and assessment
Company assessmentBroad incumbents
- Elie Saab Bridal: Lebanese couturier with a dedicated bridal line, known for embellished, ethereal gowns and red-carpet dressing. Comparable in couture craftsmanship, bridal pricing, and celebrity endorsement strategy.
- Monique Lhuillier: Luxury bridal and ready-to-wear label known for romantic, embellished gowns at premium price points. Overlaps directly with Andrew Kwon in bridal couture, made-to-order model, and red-carpet presence.
- Vera Wang: Global luxury bridal and eveningwear house founded eponymously in 1990. Direct comparable in haute couture bridal positioning, made-to-order pricing, and designer-led brand identity; Andrew Kwon's founder trained at Vera Wang.
- Marchesa: Luxury eveningwear and bridal house specializing in red-carpet and couture gowns. Closely comparable in product aesthetic (gowns, embellishment, ethereal styling) and celebrity-driven demand; Andrew Kwon's founder trained at Marchesa.
- Zuhair Murad Bridal: Lebanese haute couture house with a dedicated bridal line, specializing in heavily embellished ball gowns and red-carpet couture. Direct comparable in price positioning, embellishment aesthetic, and celebrity clientele.
- Oscar de la Renta Bridal: Luxury bridal collection within a broader couture house, offering made-to-order and bespoke gowns at premium price points. Comparable in bridal couture positioning and celebrity/red-carpet clientele.
Direct peers
- Naeem Khan Bridal: Indian-American couture designer offering luxury bridal and eveningwear with hand-embellished, made-to-order gowns. Comparable in couture craftsmanship, bridal+eveningwear dual offering, and celebrity red-carpet clientele.
- Inbal Dror: Israeli luxury bridal designer known for intricate beadwork, sheer couture gowns, and celebrity red-carpet placements. Directly comparable in bridal couture aesthetic, embellishment focus, and celebrity-driven PR strategy.
- Galia Lahav: Israeli couture bridal house offering bespoke and made-to-order luxury gowns with strong celebrity and editorial visibility. Comparable in bridal couture positioning, premium pricing, and direct atelier sales model.
- Berta Bridal: Israeli luxury bridal house known for sexy, embellished couture gowns sold direct to brides. Comparable in bridal-only focus, premium made-to-order pricing, and direct-to-client (no traditional retail) distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
andrew kwon social profiles
Digital presenceandrew kwon financial estimates
Financial estimateRevenue estimate
Valuation estimate
andrew kwon leadership team
Management profileNumber of profiles
Profiles1 record
andrew kwon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
andrew kwon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about andrew kwon
What does andrew kwon do?
Andrew Kwon designs and crafts couture bridal gowns and eveningwear through seasonal collections (e.g., Arabesque SS27, Aquarelle SS26, Celestial SS26) and a fully bespoke couture service. All pieces are produced in the New York atelier using fine fabrics and hand techniques, with made-to-order gowns priced $8,000–$35,000+ and custom couture priced separately on a 8–12 month build cycle.
Is andrew kwon a public or private company?
andrew kwon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was andrew kwon founded?
andrew kwon was founded in 2021. It employs 1 to 10 people.
Where is andrew kwon based?
andrew kwon is headquartered in New York, United States, in the North America region.
How does andrew kwon make money?
Two revenue lines are on record. Bespoke Couture is the primary driver. The others are made-to-Order Couture.
Who are andrew kwon's main competitors?
Broad incumbents on record are Elie Saab Bridal, Monique Lhuillier, Vera Wang, Marchesa, Zuhair Murad Bridal and Oscar de la Renta Bridal. Direct peers are Naeem Khan Bridal, Inbal Dror, Galia Lahav and Berta Bridal.
Does andrew kwon have an API?
No public API is recorded for andrew kwon.
What industry is andrew kwon in?
andrew kwon's product category is Luxury Couture Bridal and Eveningwear. Its primary akta.pro industry code is CRAAAFAI, Luxury Bridal & Occasionwear, with a secondary code of CRAAAFAB, Luxury Haute Couture. Its NAICS code is 31525 and its SIC code is 2300.