azul fit

What azul fit does

Azul Fit (legal entity Azulfit SL) is a private Spanish wellness retreat company founded in 2007 and operated from the purpose-built Surya Retreat Centre in Corralejo, Fuerteventura, Canary Islands, with additional retreat presence in Santorini. The company runs week-long residential yoga and Pilates retreats built around daily multi-style classes (Hatha, Vinyasa, Ashtanga, Kundalini, Yin, Restorative, Pilates), plant-based and vegetarian cuisine prepared by head chef Jo Dombernowsky, optional surf and outdoor activities, and supplementary on-site services such as massage, osteopathy, and holistic therapies. The retreats are sold direct-to-consumer via azulfit.com, with TripAdvisor, social media, email newsletters, and word-of-mouth referrals functioning as the primary acquisition channels.

The business operates a dual-format model: physical retreats at the Surya Retreat Centre generate the majority of revenue through multi-day all-inclusive packages, while a parallel digital layer extends the brand. The Retreat 365 online membership provides recurring subscription access to a video library of yoga and Pilates classes, live sessions, and wellness content; a separate e-commerce line sells digital cookbooks (the 'Truly Healthy, Truly Delicious' fourth-edition flagship, the 'Truly Guilt-Free, Truly Delicious' dessert cookbook, the DIY Detox Guide, and bundled packages) through a WooCommerce storefront with Stripe and PayPal checkout.

The company is founder-owned and bootstrapped, co-founded and led by Jamie Isaac and Karissa Isaac, with no disclosed external funding, parent company, or acquisition history. Revenue is not publicly disclosed and pricing for retreat packages is quote-based. The brand is differentiated by 18 years of continuous operation, a TripAdvisor-validated guest-review profile, and an integrated Seva charitable mission supporting multiple nonprofits. The company employs 11–50 staff across its Canary Islands operations and supplementary digital functions.

Name

azul fit

Legal name

Azulfit SL

Website

https://azulfit.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Azul Fit is a private Spanish wellness retreat company operating the Surya Retreat Centre in Fuerteventura and Santorini, offering week-long yoga and Pilates retreats with plant-based cuisine to individual wellness travellers, supplemented by a Retreat 365 online membership and a cookbook e-commerce line.

Ownership category

akta.pro rank

Product category

Wellness Retreat Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAMAB

Wellness Retreat Centers (Yoga, Meditation & Mindfulness)

Travel & Hospitality/Lodging & Accommodation/Wellness, Spa & Health Retreats

Keywords

• Wellness retreats
• Yoga retreats
• Pilates retreats
• Plant-based cuisine
• Holistic wellness

Headquarters

HQ city

Villaverde

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. In-Person Retreat Bookings: Multi-day all-inclusive retreat packages in Fuerteventura covering accommodation, meals (plant-based/vegetarian cuisine), daily yoga and Pilates classes, and access to wellness facilities. Guests book stays directly through the website. This is the primary revenue stream.
2. Cookbook and Digital Product Sales: Sale of digital e-books and cookbook products through the company's online shop. Products include the main 'Truly Healthy, Truly Delicious' cookbook (€15), 'Truly Guilt-Free, Truly Delicious' dessert cookbook (€7), DIY Detox Guide (€4), and bundled packages (€20).
3. Retreat 365 Online Membership: Subscription-based digital membership offering online video classes, live sessions, and wellness content for at-home practice continuation. Generates recurring subscription revenue from members worldwide.
4. Additional On-Site Services: Revenue from supplementary services offered during retreats including massage, holistic therapies, surf activities, and osteopathy treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Azul Fit operates all-inclusive multi-day yoga and Pilates retreats at the Surya Retreat Centre in Fuerteventura, Canary Islands, providing accommodation, plant-based and vegetarian meals, daily classes, and optional holistic therapies and surf activities. The company extends the experience digitally through the Retreat 365 online membership and a line of plant-based cookbooks sold as e-books through its own e-commerce store.

Product overview

Azul Fit is a wellness retreat company offering a dual-format experience: in-person residential retreats at the Surya Retreat Centre in Fuerteventura, Canary Islands, combined with digital products including the Retreat 365 online membership and cookbook line. The core offering consists of week-long yoga and Pilates retreats featuring plant-based cuisine, massage therapies, and optional activities like surfing. Digital extensions include subscription-based online video libraries and e-cookbooks (Truly Healthy, Truly Delicious series, DIY Detox Guide) sold through their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Surya Retreat Centre: The primary retreat facility located in Fuerteventura, Canary Islands, offering yoga and Pilates retreats, accommodations, meals, and wellness therapies.
• Retreat 365

Products and services

• In-Person Yoga and Pilates Retreats Multi-day all-inclusive residential wellness retreats at the Surya Retreat Centre in Fuerteventura, Canary Islands, offering daily yoga and Pilates classes, plant-based and vegetarian meals, accommodation, and optional holistic therapies and surf activities for individual wellness travelers.
• Retreat 365 Online Membership Recurring membership giving global access to an online library of yoga and Pilates video classes, live sessions, and wellness content, enabling continued practice after attending in-person retreats.
• Truly Healthy, Truly Delicious Cookbook Digital e-cookbook of 100+ vegetarian recipes with nutrition guidance, including chapters on gluten and dairy, authored by head chef Jo Dombernowsky and sold for €15 through the Azulfit online shop.
• Truly Guilt-Free, Truly Delicious Dessert Cookbook Digital e-book of dessert recipes that are nearly 100% gluten-free and vegan, featuring retreat favorites, sold for €7 through the Azulfit online shop.
• Truly Delicious DIY Detox Guide Digital detox and cleanse guide for at-home use, co-authored by Jo Dombernowsky and Francine Oddy, sold for €4 (sale price, was €9) through the Azulfit online shop.
• Yoga, Pilates and Surf Package One-week combined retreat package integrating yoga and Pilates classes with surf lessons and associated outdoor activities, offered at the Surya Retreat Centre in Fuerteventura.
• On-Site Massage and Holistic Therapies On-site massage, osteopathy, and holistic therapy services provided by trained therapists at the Surya Retreat Centre during in-person retreats.

Quantifiable outcome

• Guests return year after year, indicating high satisfaction and repeat business.
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• World Central KitchenminorOthersAzulfit supports World Central Kitchen, a nonprofit that responds to disasters and provides meals in areas of greatest need. From Palestine to Puerto Rico to Ukraine, Azulfit's dinners supporting WCR have raised thousands of dollars to date. This is part of the company's Seva (selfless service) mission.
• UnicefminorOthersAzulfit is currently supporting Unicep to provide on-the-ground support for relief efforts worldwide as part of the Seva charitable initiative.
• Play and Train (Fuerteventura)minorOthersAzulfit is in its 4th year of supporting this island initiative offering adaptive surf programs and state-of-the-art facilities for families with accessible sports, adapted bathrooms, and expert support. Provides life-changing programs to those with disabilities and special needs including water, beach, cycling, and cultural activities. To date, nearly 9K has been raised for this charity with guest support.
• Fuerteventura Dog RescueminorOthersFuerteventura Dog Rescue helps homeless and abandoned dogs on the Canary Island of Fuerteventura. The charity raises money to support sick and injured dogs on their journey back to health and rehomes dogs with new foster or adoptive families. Azulfit supports this local charity as part of its community mission.
• La Caja de la Pequeña SilviaminorOthersA non-profit association (formerly 'Poor Children's Fund Fuerteventura') powered by volunteers providing needed food, supplies, and medical support to children and families in Fuerteventura. Named after Silvia, a young girl who faced childhood cancer. Azulfit began supporting this charity in June 2020.
• Trussell TrustminorOthersA UK-based charity supporting a nationwide network of food banks that provide emergency food and support to people locked in poverty. Azulfit, together with Rachel Blunt, has raised 5K of a 6K goal for the Trussell Trust in 2023.
• Give Back Yoga FoundationminorOthersA foundation bringing yoga to veterans, at-risk youth, those recovering from eating disorders, and prisoners. Uses yoga as a tool for change and empowerment. Azulfit participates in an annual fundraising event to support their various initiatives.
• Khusi HonaminorOthersA women's empowerment program for disenfranchised and unemployable women that provides training, employment, and business development. Focuses on building confidence and creating true empowerment through tailoring businesses. Azulfit has supported this program since 2018 and continues to support individual program graduates who start their own tailoring businesses.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• COMO Hotels and Resorts: COMO is a global luxury hotel group with a strong wellness vertical (yoga, Pilates, plant-based cuisine) at properties like Como Shambhala — a broader incumbent in the same wellness retreat category at higher scale and price points.
• SHA Wellness Clinic: SHA is a luxury medical-wellness resort in Spain offering intensive health programs combining nutrition, fitness, and holistic therapies — a much larger and more upscale player that overlaps Azulfit's wellness-and-nutrition positioning.
• Six Senses: Six Senses operates luxury resort and spa properties globally with integrated wellness programming (yoga, Pilates, nutrition, holistic therapies), competing for the same high-end wellness tourism spend as Azulfit at a premium price point.

Direct peers

• Vikasa Yoga Retreat: Vikasa is a long-running yoga retreat in Koh Samui, Thailand offering residential yoga programs with healthy cuisine and holistic therapies, comparable to Azulfit in scale, audience (international wellness travelers), and operating model.
• Purple Valley Yoga: Purple Valley is a residential yoga retreat in Goa, India offering week-long immersion programs with vegetarian meals and multi-style yoga — a comparable single-location retreat operator targeting international wellness travelers.
• Suryalila Retreat Centre: Suryalila is a yoga retreat center in Andalusia, Spain offering multi-day residential yoga retreats with vegetarian cuisine, dedicated practice spaces, and on-site accommodation — closely mirroring Azulfit's purpose-built villa model in southern Spain.
• BaliSpirit Retreats: BaliSpirit is a multi-day yoga, dance, and healing retreat in Bali offering plant-based meals, daily classes, and holistic therapies — a well-established Asia-based competitor in the same boutique wellness retreat niche.
• Samma Karuna Retreat: Samma Karuna is a wellness and yoga retreat in Koh Phangan, Thailand offering multi-day residential programs with healthy meals, yoga, and meditation — comparable to Azulfit's multi-day integrated wellness format.
• Anamaya Yoga Retreat: Anamaya is a boutique yoga retreat in Costa Rica featuring plant-based cuisine, daily classes, and wellness activities, closely comparable to Azulfit's offering in a different tropical destination.
• Mandali Yoga Retreat: Mandali is a boutique yoga retreat center in northern Italy (Lake Orta) offering week-long residential retreats with plant-based meals, yoga, Pilates, and meditation — overlapping with Azulfit's core programming and pricing tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AzulFit
• YouTubeyoutube.com/user/AzulFit
• Facebookfacebook.com/AzulFit
• Instagraminstagram.com/azulfitretreats
• LinkedInlinkedin.com/company/azulfit

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about azul fit