Ronald Reagan Library

What Ronald Reagan Library does

The Ronald Reagan Presidential Library and Museum operates a single-site presidential archive, museum, and education complex at 40 Presidential Drive in Simi Valley, California. Founded with a groundbreaking in 1988 and opened to the public in 1991, it serves as one of 15 Presidential Libraries administered by the National Archives and Records Administration (NARA), holding Reagan Administration records, gubernatorial papers, campaign materials, audiovisual collections, and donated personal items. The 18-gallery facility includes the Air Force One Pavilion housing a retired Boeing 707 SAM 27000, and offers visitor experiences ranging from self-guided and docent-led tours to research-room archival access. Its core technology is digital archival and audiovisual preservation, delivered through NARA-managed infrastructure, supplemented by an online Digital Artifact Collection and virtual exhibits.

The library generates revenue through a diversified mix of consumer and institutional channels: tiered museum admission ($19.95–$29.95 per visit), $7.00 audio tour rentals, recurring Reagan Foundation memberships at $13.95 per visit, and group/school tour bookings coordinated through the Visitor Services Department. K-12 public and private school students receive free admission, shifting that segment from a revenue driver to an educational-outreach and pipeline function. Auxiliary revenue is generated through special exhibits such as the time-limited America 250 program, evening events, teacher workshops, and donor-supported programming. Distribution is single-channel and on-site dominant, with ticketing through reagan.systemtickets.org and reservations via phone and email.

The institution operates under a public-private partnership between the Reagan Foundation (private non-profit, handling fundraising, membership, and events) and NARA (federal agency, managing archival collections and records standards). It serves four primary customer segments — tourists and general public, K-12 students and educators, researchers and academics, and Foundation members/donors — through distinct product lines including museum admission, audio tours, docent-led tours, archives and research services, virtual exhibits, and education programs such as Civics for All of Us and the Situation Room Experience.

Name

Ronald Reagan Library

Legal name

Ronald Reagan Presidential Library & Museum

Website

https://reaganlibrary.gov

Company type

Private

Founded year

1988

Operating status

Operating

Short description

The Ronald Reagan Presidential Library and Museum is a NARA-administered presidential archive and 18-gallery museum in Simi Valley, California, serving tourists, K-12 students, researchers, and Reagan Foundation members through admissions, docent-led tours, archival research services, and civic education programs.

Ownership category

akta.pro rank

Product category

Cultural Heritage Museum

NAICS

Museums (71211), Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (712), Libraries and Archives (519210)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

Keywords

• Presidential museum admissions
• Historical archives research
• Civic education programs
• Docent-led guided tours
• Presidential library exhibits

Headquarters

HQ city

Simi Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Museum Admission Fees: Visitors pay admission fees to access the museum galleries, special exhibits, and Air Force One pavilion. Pricing varies by age category and membership status.
2. Foundation Membership: Reagan Foundation memberships provide free or discounted admission along with other benefits. Managed through the Reagan Foundation website.
3. Audio Tour Rentals: Audio tour devices available for $7.00 rental, providing narrated guided experience through the museum.
4. Group and School Tours: Docent-led tours for groups of 25+ and free admission for K-12 public and private school students booking through Visitor Services Department.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Ronald Reagan Presidential Library and Museum operates a presidential archive, museum, and education center in Simi Valley, California, offering paid museum admission to 18 permanent galleries, the Air Force One Pavilion, and rotating special exhibits. It provides archival research access to Reagan Administration records, docent-led and self-guided tours (audio tours in English and Spanish), K-12 and homeschool educational programs, and membership programs through the partnering Reagan Foundation.

Product overview

The Ronald Reagan Presidential Library and Museum is a single-location presidential archive and museum offering visitor experiences through multiple interconnected services. Core offerings include general museum admission with access to 18 galleries, archives and research services, digital artifact collections, and education programs. The library provides add-on experiences including audio tours (available in English and Spanish), docent-led group tours, and school/homeschool educational tours. Special time-limited exhibits such as the America 250 exhibit supplement permanent collections. The library also maintains a comprehensive virtual exhibit program and research database accessible online.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum General Admission Standard admission ticket to the Ronald Reagan Presidential Library and Museum allowing access to all 18 permanent galleries and exhibits, including the Air Force One Pavilion. Pricing tiered by age category with discounts for seniors, youth, children, military, veterans, and Foundation members.
• Audio Tours Self-guided audio tours with over 50 stops in the Reagan Museum and Air Force One Pavilion, featuring narrations by President and Mrs. Reagan. Available in English and Spanish for $7.00 per device rental.
• Docent-Led Museum Tours
• School and Homeschool Tours
• Archives and Research Services Appointment-based access to Reagan Administration records, gubernatorial papers, White House inventories, audiovisual materials, donated personal collections, and digitized textual materials for researchers, historians, and genealogists.
• Digital Artifact Collection
• Education Programs
• Situation Room Experience
• America 250 Exhibit

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• National Archives and Records Administration (NARA)flagshipStrategic or Co-development PartnerThe Ronald Reagan Presidential Library is one of 15 Presidential Libraries administered by NARA. NARA provides archival infrastructure, records management standards, and operational oversight for the preservation and public access to presidential records.
• Reagan FoundationflagshipStrategic or Co-development PartnerThe Reagan Foundation supports the library through fundraising, membership programs, special events, and educational initiatives. The Foundation manages membership benefits and visitor services partnerships.
• Young America's FoundationcoreStrategic or Co-development PartnerThe Young America's Foundation acquired Rancho del Cielo (the Reagan Ranch) in 1998. The foundation preserves and provides limited access to the property as a historical site, with the ranch dedicated as a California State Landmark in 2002.
• Reagan Foundation Leadership CentercoreStrategic or Co-development PartnerPartnership for 'Civics for All of Us' program and the Reagan Leadership Center 'Operation Urgent Fury' Simulation. Provides hands-on educational simulations for 5th-12th graders.
• Monticello (Thomas Jefferson Foundation)minorStrategic or Co-development PartnerCollaborates with Reagan Library on joint educational programs including the 'Founding Friends, Founding Foes: John Adams and Thomas Jefferson' teacher workshop series.
• Adams Presidential CenterminorStrategic or Co-development PartnerPartners with Reagan Library on joint educational programs including the 'Founding Friends, Founding Foes: John Adams and Thomas Jefferson' teacher workshop series.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Henry Ford Museum of American Innovation: Large American history museum complex in Dearborn, Michigan featuring immersive exhibits, archival collections, and educational programming — overlapping in scope of American history curation and education visitor model.
• National Constitution Center: Philadelphia-based civic education institution offering museum exhibits, K-12 programming, and constitutional archives — overlapping civic education mission and visitor model with the Reagan Library's educational programming.
• Mount Vernon (George Washington's Estate): Privately operated historic estate and museum in Virginia with comparable single-site destination model, ticket-based admission, education programs, and archival research access, though focused on an 18th-century figure.
• Smithsonian National Museum of American History: Federal museum in Washington D.C. dedicated to American history with permanent and temporary exhibits, archives, and K-12 educational programming — broad incumbent overlapping in subject area and visitor market.

Direct peers

• Richard Nixon Presidential Library and Museum: Also a NARA-administered presidential library in California (Yorba Linda), operating museum galleries, archives, and education programs for a 20th-century U.S. President. Closely comparable scale, mission, and visitor model.
• William J. Clinton Presidential Library and Museum: NARA-administered presidential library in Little Rock, Arkansas operating museum, archives, and education programs. Direct comparable institution serving a modern presidency.
• Jimmy Carter Presidential Library and Museum: NARA-administered presidential library in Atlanta operating museum galleries, archives, and education programming for a 20th-century president. Direct structural and operational peer.
• George W. Bush Presidential Library and Museum: NARA-administered presidential library at SMU in Dallas, featuring museum exhibits, archives, and policy/education programming. Direct operational peer.
• George H.W. Bush Presidential Library and Museum: NARA-administered presidential library at Texas A&M University. Closely comparable mission, archive-driven museum operation, and educational programming model.

Emerging players

• Obama Presidential Center: Upcoming presidential library and museum in Chicago (under development as a NARA-affiliated facility) targeting modern presidency curation, civic education, and museum exhibits — emerging peer in the same presidential library category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Reagan_Library
• YouTubeyoutube.com/channel/UCMP5_7v48WfDKfoirLCcNgQ
• Facebookfacebook.com/reaganlibrary
• Instagraminstagram.com/reaganlibrary40

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Ronald Reagan Library