farley funeral homes

What farley funeral homes does

Farley Funeral Homes is a regional funeral services and cemetery operator serving Sarasota County, Florida. The brand operates three integrated locations: Farley Funeral Homes and Crematory in Venice (the original Florida site established in 1962 by John J. Farley and his four sons), Farley Funeral Homes and Crematory in North Port (opened in 1970, featuring an on-site crematory), and Venice Memorial Gardens cemetery (added in 1974). Service offerings span traditional burial, cremation, funeral and memorial ceremonies, pre-need planning, and veterans services with military honors. Cremation at the Venice funeral home is coordinated through the North Port facility's on-site crematory, while the cemetery at Venice Memorial Gardens provides grounds for burial and interment. The Farley family has operated funeral homes since 1883, and the Florida operation now functions as a wholly-owned subsidiary brand of FPG Intermediate Holdco, LLC, the parent operating the Altogether network of more than 1,700 professionals across 250+ funeral, cremation, and cemetery locations nationwide.

Revenue is generated primarily through one-time service transactions for burial, cremation, and memorial services, supplemented by pre-need planning contracts that prepay future services. The brand does not publish pricing — a finalized Statement of Funeral Goods and Services is delivered at the arrangement conference, with payment due in full at that point. Customers are individual families in Sarasota County, with go-to-market executed directly through walk-in visits to the three physical locations, phone inquiries supported by a 24/7 answering service, and an online arrangement platform provided by the Altogether network that allows digital initiation of arrangements. Content marketing (funeral planning guides, grief and remembrance resources) and a multi-channel social presence (Facebook, Instagram, TikTok, YouTube, X, Pinterest, Threads, Bluesky) operate at the network level rather than at the brand level.

No proprietary technology is disclosed for Farley Funeral Homes itself; its digital channels, online arrangement tooling, and marketing automation are supplied through the shared infrastructure of the Altogether network, which provides the technology platform across its portfolio brands. Distribution is therefore a hybrid of locally executed funeral services (which are inherently location-bound and relationship-driven) and parent-network digital and marketing infrastructure that channels inbound interest. There is no evidence of AI, machine-learning, or data-driven product differentiation within the Farley brand.

Name

farley funeral homes

Legal name

FPG Intermediate Holdco, LLC

Website

https://farleyfuneralhome.com

Company type

Private

Founded year

1883

Operating status

Operating

Short description

Farley Funeral Homes operates three funeral service and cemetery locations in Sarasota County, Florida, providing burial, cremation, memorial, pre-need planning, and veterans services to local families as a brand within the Altogether network.

Ownership category

akta.pro rank

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Funeral and burial services: Traditional funeral services including facilities for services and arrangements, burial services, funeral and memorial services.
2. Cremation services: Cremation services available across all locations. One funeral home includes an on-site crematory while the other coordinates cremation through a separate Farley facility.
3. Pre-need planning: Pre-need planning services allowing families to arrange services in advance.
4. Cemetery and interment services: Venice Memorial Gardens provides grounds for burial and interment services.
5. Veterans services: Veterans services including military honors are available across all Farley Funeral Homes locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Farley Funeral Homes is a funeral home and cemetery brand operating three locations in Sarasota County, Florida (two funeral homes in Venice and North Port and one cemetery, Venice Memorial Gardens). The brand provides burial services, cremation services, funeral and memorial services, pre-need planning, and veterans services including military honors, serving families who arrange end-of-life services directly with staff at their chosen location.

Product overview

Farley Funeral Homes operates as a funeral home and cemetery brand serving Sarasota County in southwest Florida. The brand offers a portfolio of death care services across three locations: two funeral homes (North Port and Venice) and one cemetery (Venice Memorial Gardens). Services include burial services, cremation services, funeral and memorial services, pre-need planning, and veterans services including military honors. One funeral home includes an on-site crematory while the other coordinates cremation through a separate Farley facility. The cemetery operates independently while maintaining a service relationship with the funeral homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Burial Services
• Cremation Services
• Funeral and Memorial Services
• Pre-need Planning
• Veterans Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FPG Intermediate Holdco, LLC (Altogether Network)coreStrategic or Co-development PartnerFarley Funeral Homes is part of the Altogether network operated by FPG Intermediate Holdco, LLC. The Altogether network comprises more than 1,700 compassionate professionals across a nationwide network of locally run funeral homes, cremation providers, and cemeteries. The brand operates 250+ locations nationwide. Farley Funeral Homes maintains local operations while benefiting from the network's shared technology platform, marketing resources, and operational infrastructure.

Scale indicators3 records

Recent moves9 records

Expansion highlights3 records

Direct peers

• Everstory Partners: Everstory Partners is a private funeral home and cemetery operator with a locally-branded, multi-state footprint similar to Farley's role as a regional brand within a larger death-care platform.
• StoneMor Partners: StoneMor operates cemeteries and funeral homes with a comparable mix of cemetery interment and funeral services, often as locally branded locations — directly comparable to Farley's integrated funeral/cemetery model.
• Neptune Society (SCI brand): Neptune Society is a cremation-focused brand within SCI offering direct cremation services; directly comparable to Farley's cremation offering and reflects the cremation-trend competitive dynamic Farley faces.
• Foundation Partners Group - Local Florida Brands: Other locally branded funeral homes under the Altogether/FPG network in the same Florida region are direct peers — they share the same parent, technology platform, marketing resources, and overlapping service area in the Florida death-care market.

Broad incumbents

• Carriage Services: Carriage Services is a publicly traded funeral home and cemetery operator with a multi-brand, locally-branded strategy closely paralleling Farley's positioning within FPG's Altogether network.
• Service Corporation International (SCI): SCI is the largest North American funeral, cremation, and cemetery operator (Dignity Memorial, Neptune Society brands), serving the same end-customer need as Farley but at national scale across thousands of locations.
• Foundation Partners Group (FPG): FPG is the parent/affiliated operator of the Altogether network under which Farley runs; FPG manages 250+ funeral home, cremation, and cemetery locations and is directly comparable as a multi-brand death-care platform.
• Park Lawn Corporation: Park Lawn is a publicly traded death-care provider with a multi-brand acquisition strategy across cemeteries, funeral homes, and cremation centers in North America — comparable to FPG/Altogether's portfolio model.

Emerging players

• Tulip Cremation: Tulip Cremation is a direct-to-consumer online cremation provider that enables families to arrange cremation digitally; comparable to Farley's cremation service but with a digital-first, no-facility model that pressures traditional operators.

Regional players

• Beard Mortuary / Local Florida Funeral Homes: Independent Florida funeral homes (e.g., in the Sarasota/Manatee/Charlotte county corridor) compete directly with Farley for at-need and pre-need business within the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/altogether_care
• YouTubeyoutube.com/@AltogetherFuneral
• Facebookfacebook.com/AltogetherFuneral
• Instagraminstagram.com/altogether_funeral
• TikToktiktok.com/@altogether_funeral?lang=en
• Pinterestpinterest.com/Altogether_Funeral

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about farley funeral homes