city greens

What city greens does

City Greens is a privately held, single-location fast-casual restaurant headquartered in New Orleans, Louisiana, specializing in made-from-scratch salads, wraps, soups, and catering. The company operates a farm-to-fork sourcing model, drawing on local ingredients including local apples, honey walnuts, and hydroponic greens produced on its own farm, with house-made dressings prepared daily. Its customer base consists of two horizontal segments: individual dine-in and takeout customers seeking fresh, convenient, nutrition-transparent meals in the New Orleans market, and catering clients ordering for events and business meetings.

The company monetizes through on-premises dining, direct online ordering via its own ordering platform (orderexperience.net) for pickup, catering services, and gift card sales. A distinctive functional feature is the interactive nutrition calculator that displays full macronutrient data for every menu item and updates live as customers build custom orders. Distribution is limited to one physical storefront in a single U.S. market with no third-party delivery aggregator integration or multi-unit footprint disclosed.

City Greens is a small, founder-style private operator with no disclosed institutional ownership, funding history, executive leadership bios, M&A activity, or M&A-related corporate actions in the available source material. Its marketing and customer acquisition rely primarily on its owned website and online ordering system, with no disclosed paid acquisition channels, partnerships, or enterprise customer logos. There is no evidence of proprietary technology beyond standard e-commerce ordering infrastructure and no disclosed AI/ML capabilities.

Name

city greens

Website

https://eatcitygreens.com

Company type

Private

Operating status

Operating

Short description

City Greens is a privately held, single-location fast-casual restaurant in New Orleans serving made-from-scratch salads, wraps, soups, and catering under a farm-to-fork sourcing model for local individual diners and event clients.

Ownership category

akta.pro rank

Product category

Fast-Casual Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

akta.pro secondary industries

Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO), Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• Fast-casual restaurant
• Salads and wraps
• Farm-to-fork dining
• Healthy meal catering
• Made-from-scratch food

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Distribution channels3 records

Marketing channels1 record

Core offering

City Greens operates a single fast-casual restaurant in New Orleans, Louisiana, serving freshly made-to-order salads and wraps under a farm-to-fork philosophy. The company sources local apples and hydroponic greens and prepares all menu items from scratch daily with house-made dressings, providing full nutrition information for every item. Offerings are extended with catering services for groups and events, gift cards, and an interactive online nutrition calculator accessible through the brand's ordering platform.

Product overview

City Greens operates as a single-brand restaurant chain offering fresh, Farm to Fork salads and wraps made fresh daily at their New Orleans locations. The core product is their signature salads and wraps, supplemented by catering services and gift cards. The company also provides a nutrition calculator tool through their online ordering platform that allows customers to build custom orders and view nutritional information.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Salads & Wraps Fresh, made-to-order salads and wraps featuring locally-sourced and hydroponically-grown ingredients under a 'Farm to Fork' philosophy; any salad can be made into a wrap with spinach or wheat tortilla and prepared daily from scratch with house-made dressings. Targeted at dine-in and takeout customers in New Orleans seeking quick, healthy meals.
• Catering Services Catering offering the full menu of salads and wraps for group dining at events, meetings, and gatherings. Targeted at local businesses, event organizers, and groups in the New Orleans area needing healthy catering options.
• Gift Cards Prepaid gift cards that can be purchased for use at City Greens, allowing customers to give the gift of fresh, healthy dining at the New Orleans restaurant.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Chipotle Mexican Grill: Large fast-casual chain with build-your-own bowls and wraps. Competes for the same health-conscious lunch occasion even with different core cuisine.
• Panera Bread: Established fast-casual chain offering soups, salads, and sandwiches with nutrition transparency. Broader menu but overlapping customer and category.

Direct peers

• Chopt Creative Salad Company: Fast-casual salad and wrap chain with build-your-own menu and nutrition transparency. Highly comparable in product format and target diner.
• Salata: Fast-casual salad and wrap franchise with customizable menu and nutrition focus. Comparable in build-your-own model and health-forward positioning.
• CAVA: Fast-casual Mediterranean-inspired bowls, salads, and wraps with a build-your-own digital experience. Closely comparable in customization model and health-forward positioning.
• Just Salad: Fast-casual salad and wrap chain emphasizing sustainability, nutrition labeling, and digital ordering. Strong overlap with City Greens' menu and wellness positioning.
• Sweetgreen: National fast-casual chain focused on salads and healthy bowls with strong sourcing and digital ordering. Most directly comparable peer for City Greens in menu, customer, and business model.

Emerging players

• Tropical Smoothie Cafe: Fast-casual franchise combining smoothies with a health-forward wraps and bowls menu. Comparable in healthy-lunch positioning with broader beverage focus.

Regional players

• Newks Eatery: Regional fast-casual chain headquartered in the South with soups, salads, and wraps. Geographically adjacent and menu-overlapping peer.
• Olive Branch Express: Independent New Orleans-area healthy lunch concept. Comparable in market and menu but with weaker brand and digital footprint than City Greens.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about city greens