ecolution

What ecolution does

Ecolution is a Naples, Florida-based energy technology company founded in 2016 that designs and commercializes the MARS (Module Active Response System), a kinetic energy capture platform that converts the motion of moving vehicles—trucks, trailers, and railcars—into electrical power. The company's product portfolio spans MARS-equipped refrigerated trailers, MARS Railcars for rail applications, a Kinetic Microgrid, and a planned 100MWh Mobile Megapack Farm intended for industrial and utility-scale deployment. Ecolution holds a granted US utility patent on MARS and has international filings pending in Germany, Japan, China, and South Korea.

The business model combines hardware sales or leasing of MARS-equipped trailers and rail assets with a secondary monetization layer based on carbon credit generation across the approximately 40 countries operating cap-and-trade systems. The go-to-market is partnership-led rather than direct sales: Ecolution works with OEM and channel partners including Wabash (trailer OEM), Meritor (drivetrain), WATCO (rail), and Wharton, and participates in NVIDIA's Inception program. Its first significant commercial customer is AWFS, with approximately 40 MARS-equipped refrigerated trailers deployed, and it holds Letters of Intent from the Cities of Amarillo, TX and St. Paul, MN for municipal fleet and rail pilots.

Ecolution is private, pre-Series-A, pre-revenue, and operates with 1–10 employees. It is currently raising via a retail crowdfunding campaign on StartEngine following an undisclosed seed round from Brown Venture Group in November 2020. No pricing, contract values, or revenue figures are disclosed, and commercial activity to date consists of one named deployment and unsigned municipal LOIs rather than a contracted revenue base.

Name

ecolution

Legal name

Ecolution kWh LLC

Website

https://ecokwh.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Ecolution is an energy technology company developing the MARS (Module Active Response System) kinetic energy capture platform for the transportation sector, converting moving trucks, trailers, and railcars into renewable power generation for fleet operators and municipalities.

Ownership category

akta.pro rank

Product category

Vehicle-Integrated Kinetic Energy Capture and Storage Systems

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Electrical Equipment, Appliance, and Component Manufacturing (335), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Refrigeration & Service Industry Machinery (3580), Motors & Generators (3621)

akta.pro primary industry

Reefer Vehicle Handling & Charging Services (Plug-in/Monitoring for Refrigerated Units) (TLAHACAL)

akta.pro secondary industries

Vehicle OEM & Tier-1 V2G Enablement (Telematics, Vehicle Energy APIs) (EUAFAMAM), EV Retrofit & Electrification Conversions (Fleet/Commercial) (TLAKAMAK)

Keywords

• Kinetic energy capture
• Mobile energy storage
• Vehicle microgrid systems
• Clean transportation power
• Decarbonized freight energy

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. MARS Technology Hardware Sales: The company sells MARS-equipped trailers and technology packages to logistics companies and municipalities. Revenue is generated through the sale of kinetic energy capture systems integrated into trailers and vehicles, with the goal of retrofitting existing fleets (e.g., AWFS plans to retrofit 40 refrigerated trailers).
2. Carbon Credit Generation: Entities using MARS technology can generate surplus clean energy, creating carbon credits under cap-and-trade systems implemented in approximately 40 countries. Companies and cities can sell excess credits or roll them over, creating an additional revenue stream for adopters.
3. Technology Licensing: The company holds a US patent with additional patents pending in Germany, Japan, China, and South Korea. The company indicates plans to develop prototypes across three continents (US, Europe, Latin America, Asia), suggesting potential technology licensing as a future revenue stream.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ecolution develops and sells its proprietary MARS (Module Active Response System) technology, a kinetic energy capture and storage platform that uses alternators connected to disc brakes in trailers and railcars to generate electricity during vehicle deceleration and store it in on-board battery units. The company sells MARS-integrated trailers, railcars, mobile megapack farms, and refrigerated trailer retrofits primarily to freight operators and municipalities for on-board power, refrigeration, and grid-feeding applications.

Product overview

Ecolution Power Company's product portfolio is anchored by its proprietary MARS (Module Active Response System) technology platform—a kinetic energy capture and storage system that turns heavy-duty vehicles into mobile power plants. The core offering is the MARS Trailer, which attaches to trailers, railcars, and other vehicles to generate and store electricity via alternators connected to disc brakes. The MARS Railcars and MARS Trailers are the primary vehicle-embedded products, which feed into the Kinetic Microgrid offering—a distributed energy aggregation solution combining multiple MARS-equipped vehicles with 2MWh battery storage units and the 100MWh Mobile Megapack Farm for large-scale deployment. The Eco-Friendly Refrigerated Trailer (Reefer), developed with partner Avalon Wheeler Freight Services, represents a specific application product for the cold-chain freight segment. Together, these products form a modular, vehicle-agnostic energy platform that captures wasted kinetic energy and converts it into storable, dispatchable clean power.

Differentiator

Problem solved

Functional benefit

Brands

• MARS (Module Active Response System): Proprietary kinetic energy capture and storage technology that attaches to heavy-duty vehicles to generate and store electricity as the vehicle moves.

Products and services

• MARS (Module Active Response System) Technology Platform Proprietary kinetic energy capture and storage technology platform that uses alternators connected to disc brakes on trailers and railcars to generate electricity during vehicle motion, sending power through a converter to an on-board battery storage unit for on-demand use. It is the foundational patented technology underlying all of Ecolution's vehicle and grid products.
• MARS Trailers

Quantifiable outcome

• Diesel fuel savings of approximately $1000 per month per trailer for cabin temperature control
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, strategic and minor.

• Avalon Wheeler Freight Services (AWFS)coreStrategic or Co-development Partner · 18 October 2023Groundbreaking partnership creating eco-friendly refrigerated trailers powered by recycled kinetic energy. AWFS signed LOI to fund creation of Reefer prototype and retrofit fleet of 40 refrigerated trailers. Testing to commence in Florida Q1 2024. This is Ecolution's first significant customer using recycled energy to power freight vehicle refrigeration.
• NVIDIAcoreTechnology or Integration · 24 October 2022Ecolution joined NVIDIA Inception program, a global network that nurtures startups revolutionizing industries with technology advancements. Program provides Deep Learning Institute credits, marketing support, technical assistance, and connections to industry experts and AI-driven organizations to accelerate MARS technology development.
• City of St. Paul, MinnesotacoreStrategic or Co-development Partner · 24 October 2022Signed Letter of Intent to connect MARS technology to St. Paul's train depot to capture wasted kinetic energy from rail operations and put it back into city infrastructure. Part of Ecolution's strategy to decarbonize transportation sector.
• City of Amarillo, TexascoreStrategic or Co-development Partner · 1 June 2022Signed Letter of Intent to connect MARS technology to Amarillo's waste management vehicles to capture wasted kinetic energy and transition city fleet to electric. Partnership at no cost to the city, creating self-sufficient energy to save on energy usage costs.
• WabashstrategicStrategic or Co-development PartnerPartner listed on Ecolution's partners page. Wabash is a leading trailer manufacturer, making this partnership significant for potential MARS technology integration into Wabash trailer products.
• MeritorstrategicStrategic or Co-development PartnerListed as supporter on Ecolution's partners page. Meritor is a leading supplier of drivetrain, mobility, braking, and aftermarket solutions for commercial vehicle and industrial markets.
• WATCOstrategicStrategic or Co-development PartnerListed as supporter on Ecolution's partners page. WATCO is a leading transportation services company, potentially supporting MARS technology integration in rail operations.
• Wharton School, University of PennsylvaniastrategicStrategic or Co-development PartnerPartner providing academic and research support. Wharton is one of the world's leading business schools, supporting Ecolution's business development and strategic planning.
• Miller ElectricminorStrategic or Co-development PartnerListed as supporter on Ecolution's partners page. Miller Electric is a welding equipment and technology company, potentially supporting manufacturing of MARS components.
• JCS Realty GroupminorGTM or Marketing PartnerPartner listed on Ecolution's partners page. JCS Realty Group is a real estate services firm.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hyzon Motors: Hyzon develops hydrogen fuel cell-powered commercial trucks, including refrigerated applications. As a clean-energy truck OEM, it represents an alternative path to diesel displacement in the same fleet segment Ecolution targets.
• Xos Trucks: Xos builds fully battery-electric medium- and heavy-duty commercial vehicles, including refrigerated step vans. It competes for the same fleet electrification budget Ecolution is pitching into, albeit through a different technical approach.
• Carrier Transicold: Carrier Transicold is the other major incumbent in transport refrigeration equipment, including hybrid and electric TRU offerings. Ecolution competes as an alternative power source for Carrier-equipment-fitted trailers seeking to eliminate diesel generators.
• Lightning eMotors: Lightning eMotors electrifies commercial fleets, including Class 3–6 vans and specialty vehicles. It addresses the same municipal and commercial fleet customers Ecolution courts for decarbonization, though with full vehicle electrification rather than a kinetic capture retrofit.
• Thermo King (Trane Technologies): Thermo King is the dominant transport refrigeration unit (TRU) manufacturer serving the same refrigerated trucking market Ecolution targets. Ecolution's MARS reefer application competes for the energy budget that Thermo King's diesel-powered units currently dominate.
• Workhorse Group: Workhorse produces electric delivery trucks and drones for last-mile fleets. It is a broad incumbent in commercial fleet electrification, addressing the same decarbonization pain points Ecolution targets, though via full battery-electric vehicles rather than kinetic capture add-ons.

Direct peers

• Range Energy: Range Energy builds trailer-mounted electric powertrain and energy capture systems that assist tractor propulsion using trailer-generated power—the most directly comparable peer to Ecolution's MARS kinetic energy capture on trailers. Both target refrigerated and dry van fleets to displace diesel and reduce emissions.

Others

• Meritor: Meritor is a Tier-1 supplier of drivetrain, mobility, and braking solutions for commercial vehicles. It is both an Ecolution partner and an enabler/competitor given its own e-powertrain product lines that could be integrated with or substitute for MARS hardware.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EcolutionPower
• LinkedInlinkedin.com/company/ecolutionpower

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ecolution