cliffhanger jeep rental

What cliffhanger jeep rental does

Cliffhanger Jeep Rental is a privately held, multi-location off-road vehicle rental operator providing self-guided Jeep and UTV experiences across 10 destinations in Utah, Colorado, New Mexico, Arizona, and Hawaii. The company rents a fleet built around three tiers of Jeep Wrangler Rubicon configurations (Stock, Modified with 2.5-inch lifts and 35-inch tires, and Extreme with 3.5-inch lifts and 39-inch tires), supplemented by Jeep Gladiators, Jeep Wagoneers, and a Can-Am UTV lineup spanning the Defender, Maverik X3 Turbo, and Maverick Sport platforms. Vehicles are professionally modified for the specific terrain of each destination — slickrock and sand in Moab, red rock in Zion, alpine passes near Telluride, Sonoran desert near Phoenix, and volcanic terrain on Hawaii's Big Island.

The business operates a direct-to-consumer rental model with daily pricing that varies by vehicle, location, and season, ranging from approximately $125 per day for entry-level modified Jeeps in Farmington, NM to $549 per day for a 4-seat Maverik X3 Turbo in Moab. Revenue is generated through usage-based vehicle rentals, refundable damage deposits (up to $2,000 on select UTVs), $50 minimum cleaning fees, and optional $25/day tire and glass coverage. Reservations are transacted online via a FareHarbor-powered booking engine or by phone with a $100 deposit, with age restrictions (25+) and a 7-day cancellation policy.

The customer base is composed primarily of individual adventure tourists and small groups seeking self-guided exploration of iconic off-road destinations, with secondary demand from event-driven peaks such as the annual Moab Easter Jeep Safari. The company is founder-led with no disclosed institutional capital, no parent entity, and no active M&A activity, and it relies on a digital-first content marketing strategy anchored by an extensive trail guide library and TripAdvisor-driven social proof rather than paid acquisition at scale.

Name

cliffhanger jeep rental

Legal name

Cliffhanger Jeep Rentals

Website

https://cliffhangerjeeprental.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cliffhanger Jeep Rental operates self-guided off-road vehicle rentals across 10 locations in Utah, Colorado, New Mexico, Arizona, and Hawaii. It serves adventure tourists with a fleet of modified Jeep Rubicons, Gladiators, Wagoneers, and Can-Am UTVs, priced at $125-$549 per day.

Ownership category

akta.pro rank

Product category

Off-Road Vehicle Rental Services

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

UTV / Side-by-Side Rentals (THADAHAH)

akta.pro secondary industries

ATV / Quad Rentals (THADAHAG), Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

Keywords

• Off-road vehicle rentals
• Jeep rental services
• UTV rental services
• 4x4 adventure rentals
• Self-guided off-road tours

Headquarters

HQ city

Moab

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Vehicle Rentals: Core revenue from renting Jeep Wranglers and UTVs on a per-day basis. Pricing varies by vehicle type (stock, modified, extreme), location, and season. Multi-day rentals available. Additional revenue from optional tire and glass coverage ($25/day), and collision damage waivers for foreign drivers.
2. Deposit and Damage Fees: Phone reservations require $100 deposit; online bookings paid in full. $50 minimum cleaning fee for vehicles returned in non-rentable condition. $2,000 refundable damage deposit required for some UTV rentals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cliffhanger Jeep Rental provides self-guided off-road vehicle rentals, including professionally modified Jeep Wrangler Rubicons, Jeep Gladiators, Jeep Wagoneers, and a fleet of Can-Am UTVs and side-by-sides. Customers rent vehicles on a per-day basis from 10 physical locations across Utah, Colorado, New Mexico, Arizona, and Hawaii to access iconic off-road trail networks in destinations such as Moab, Telluride, Lake City, Zion, and Kona. The offering includes vehicle orientation, complimentary helmets and safety gear, trail maps, full insurance coverage, and 24/7 roadside assistance.

Product overview

Cliffhanger Jeep Rental is an off-road vehicle rental company offering a fleet of Jeeps and UTVs (Utility Task Vehicles) across 10 locations in Utah, Colorado, New Mexico, Arizona, and Hawaii. The company provides three main product categories: Jeep rentals (Stock Jeep Rubicon, Modified Jeep Rubicon, Extreme Jeep Rubicon, and Jeep Wagoneer), UTV/side-by-side rentals (Can-Am Defender, Maverik X3 Turbo, Maverick Sport, and XRC), and Jeep Gladiator pickups. Jeeps range from stock configurations suitable for beginner trails to extreme modifications with 3.5" suspension lifts and 39" tires for rock crawling. UTVs include 2-seat, 4-seat, and 6-seat options with various engine sizes and tire configurations. The company operates rental locations in Moab, Zion (Utah), Farmington (New Mexico), Telluride/Lawson Hill, Mountain Village, Durango, Silverton, Lake City, Dolores (Colorado), New River (Arizona), and Kona (Hawaii).

Differentiator

Problem solved

Functional benefit

Products and services

• Modified Jeep Rubicon Rentals Professionally modified 4-door Jeep Wrangler Rubicon rentals with 2.5-inch suspension lift, 35-inch BFGoodrich tires, and front and rear locking differentials, available across multiple locations for self-guided off-road adventures on challenging terrain such as slickrock, sand washes, and rocky climbs. Automatic transmission. Starting at $325 per day in Moab.
• Extreme Jeep Rubicon Rentals
• Stock Jeep Rubicon Rentals
• Jeep Gladiator Rentals
• Jeep Wagoneer Rentals
• Can-Am Defender MAX XT 6-Seat UTV Rentals
• Maverik X3 Turbo 4-Seat UTV Rentals
• Maverik X3 Turbo 2-Seat UTV Rentals
• Can-Am Maverick Sport UTV Rentals

Quantifiable outcome

• Longest rental days in town - provides more trail time per booking
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CLIFFHANGER-JEEP-RENTAL-119153741465311
• LinkedInlinkedin.com/company/cliffhanger-jeep-rental

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cliffhanger jeep rental