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Diagonal Asociación Civil is an Argentine nonprofit founded in 1999 by Drew Henry and headquartered in Buenos Aires, focused exclusively on labor reintegration for workers aged 45 and older. Its flagship offering, the Programa de Reinvención Laboral (PRL+45) launched in 2007, delivers structured career guidance, training, and job-matching services to mid-career and senior professionals facing unemployment or seeking transitions. Over 24 years of operation, the organization reports having accompanied more than 7,000 individuals, connected with 450+ companies, and maintained 120+ active alliances. The organization is led by President Ethel Zulli and was originally constituted with support from SIPAM (Servicio Interparroquial de Ayuda Mutua).

The core product surface spans corporate employability workshops, bespoke in-company reintegration programs, the annual Experiencia Diagonal event series (launched 2016), and a virtual PRL+45 format rolled out during the COVID-19 pandemic in 2020. Technology infrastructure includes Diagui, a chatbot designed to guide users through career reinvention pathways and match them to relevant program offerings. The platform layer is essentially a content- and coaching-led service augmented by a conversational AI front-end, rather than a software product with scalable per-seat economics.

Diagonal operates a hybrid B2B2C revenue model. Corporate clients fund employability workshops and tailored in-company reintegration engagements; individual participants access PRL+45 either directly or through corporate or government sponsorship; and a formal partnership with the Gobierno de la Ciudad de Buenos Aires since 2017 anchors a public-sector delivery channel through the joint Experiencia Activa program. Pricing is project- and cohort-based rather than subscription or per-seat, and no SaaS-style recurring revenue line is evident from the input. Headcount is reported at 11-50 employees.

Name

Terms of service Privacy policy

Legal name

Diagonal Asociación Civil

Website

https://diagonal.org.ar

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Diagonal Asociación Civil is an Argentine nonprofit founded in 1999 that runs the PRL+45 labor reintegration program for workers aged 45 and older, combining corporate workshops, government partnerships, and the Diagui AI chatbot to support jobseekers and connect them with hiring companies.

Ownership category

akta.pro rank

Product category

Career Development and Employment Services for Older Workers

NAICS

Educational Services (611), Employment Placement Agencies (561311)

SIC

Services-Social Services (8300), Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAAEAC

Workforce & Career Transition Noncredit Programs

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

SECONDARYEDAAAOAI

Disability Employment & Vocational Rehabilitation (VR) Programs

Education/Adult & Continuing Education/Workforce Development Initiatives

Keywords

• Career reinvention programs
• Senior employment services
• Age inclusion initiatives
• Employability training programs
• Labor reintegration support

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employer workshops and in-company programs: Since 2009, Diagonal has worked with companies through employabilidad programs and in-company workshops to generate revenue to fund the PRL program. Companies pay for workplace diversity and senior talent training services.
2. Experiencia Diagonal events: Since 2016, Diagonal has organized Experiencia Diagonal events - jornadas for companies featuring employabilidad workshops. Revenue from these events helps fund operations and support more program participants.
3. Government partnerships: Partnerships with government entities like the Gobierno de la Ciudad de Buenos Aires for programs such as Experiencia Activa, providing employment services to people 40+.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Diagonal Asociación Civil is a Buenos Aires-based nonprofit (Asociación Civil) that supports people aged 45 and over through career reinvention, employability training, and labor reintegration programs. It delivers its flagship Programa de Reinvención Laboral (PRL+45), complemented by in-company employability workshops for employers and the AI-guided Diagui assistant that helps users navigate programs and opportunities.

Product overview

Diagonal Asociación Civil operates as a non-profit organization offering employment support and professional reintegration services exclusively for individuals over 45 years old. The organization provides a portfolio of programs including the Programa de Reinvención Laboral (PRL+45), labor linkage services connecting seniors with companies, employability development, entrepreneurial strengthening, retirement preparation, and ongoing training. Diagui serves as the AI-powered conversational interface to guide users through the organization's offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Diagui: AI assistant for professional reinvention, personal finances, and longevity challenges. An AI-powered chatbot on the Diagonal platform.

Products and services

• PRL+45 (Programa de Reinvención Laboral)

Quantifiable outcome

• 7,000+ people accompanied through programs
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and foundational.

• Gobierno de la Ciudad de Buenos AirescoreStrategic or Co-development PartnerPartnership created in 2017 to develop the Programa Experiencia Activa (PEA), reaching many people aged 40+ without employment through free encounters. This government collaboration expanded Diagonal's reach and impact in the employment sector.
• SIPAM (Servicio Interparroquial de Ayuda Mutua)foundationalStrategic or Co-development PartnerOriginal backer of Diagonal when founded in 1999 by Drew Henry. SIPAM provided institutional support during the organization's early years when its primary activity was selling a newspaper.

Scale indicators8 records

Recent moves13 records

Expansion highlights4 records

Emerging players

• YourEncore: U.S. platform connecting retired and experienced professionals with consulting and project-based work at major companies. Comparable in monetizing senior talent through corporate partnerships, though operating on a for-profit consulting model rather than nonprofit reintegration.

Broad incumbents

• ManpowerGroup Argentina: Global workforce solutions provider with presence in Argentina, offering recruitment, training, and career development. Comparable in offering employability training, but for-profit and serves the full labor market rather than specializing in 45+.
• Adecco Argentina: Major global staffing and employment agency operating in Argentina; competes with Diagonal for job placement of mid-career and senior workers, but serves a broader demographic and offers permanent placement and temporary staffing at scale.
• AARP Foundation: U.S.-based nonprofit foundation providing workforce programs, employment support, and back-to-work initiatives specifically for the 50+ population — directly comparable in mission and target demographic to Diagonal, but operating at a much larger scale.
• Randstad Argentina: Global employment agency with Argentine operations providing staffing, recruitment, and HR services. Comparable in delivering employment outcomes to individuals, but unlike Diagonal, serves all age groups and is a for-profit staffing firm.

Others

• EmpleoIT / CESSI Argentina: Argentine chamber of software and IT services companies that publishes industry employment data and runs workforce development programs. Comparable as an Argentine workforce development ecosystem player that channels employer demand to job seekers, though industry-specific rather than age-specific.

Regional players

• Junior Achievement Argentina: Argentine branch of a global nonprofit delivering employability and entrepreneurship education. Comparable nonprofit model and corporate-partner-driven funding structure in Argentina, but focused on youth rather than 45+ workers.
• Fundación Cimientos: Argentine nonprofit focused on education and youth employability programs. Comparable nonprofit operating model in Argentina, though it targets younger students rather than the 45+ demographic Diagonal specializes in.
• Fundación Compromiso: Argentine nonprofit supporting social and economic development through education and employability programs. Comparable in being a mission-driven nonprofit in Argentina delivering workforce outcomes, though with a broader beneficiary scope than Diagonal's 45+ focus.

Direct peers

• 50Plus (Netherlands): Dutch employment and community platform exclusively for workers aged 50 and older, providing job listings, career resources, and community. Closest international direct peer in terms of demographic specialization and mission focus on older worker employment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DiagonalONG
• LinkedInlinkedin.com/company/diagonalong
• Instagraminstagram.com/diagonal_ong/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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