fix binding
- Company typePrivate
- Founded2014
- HeadquartersSquamish, Canada
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
fix binding firmographics
Firmographics- Name
- fix binding
- Legal name
- Fix Binding Co.
- Website
- https://fixbindingco.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where fix binding is headquartered
LocationHeadquarters
- HQ city
- Squamish
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
fix binding business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Snowboard Bindings Sales: Direct sales of snowboard bindings across three product lines (Block 3, 5, and 7 series) to consumers and through retail dealers. One-time hardware purchase model with lifetime warranty support.
- Parts & Accessories Sales: Replacement parts and accessories including Ladder Sets and Block Series Parts. Supports ongoing customer relationships post-initial binding purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Block 7 Series - Premium performance bindings |
| Unit Pricing | Pay-as-you-go | Block 5 Series - Park-focused mid-tier bindings |
| Unit Pricing | Pay-as-you-go | Block 3 Series - Entry/all-mountain bindings |
| Unit Pricing | Pay-as-you-go | Ladder Set - Replacement hardware |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
fix binding product offering
Product offeringCore offering
Fix Binding Co. designs, manufactures, and sells snowboard bindings across three performance tiers (Block 3, Block 5, and Block 7 series) alongside replacement parts and accessories. All products are produced in the company's own climate-controlled facility in Squamish, British Columbia, using proprietary processes including first-shot pure PA66 nylon with glass fill, forged aluminum heelcup over-molding, paint-free production, and custom-engineered cast aluminum buckles tested to 28,000+ clicks. The entire binding line is backed by an industry-first Lifetime Warranty.
Product overview
Fix Binding Co. is a rider-owned snowboard binding company producing three distinct binding series: the Block 3 (ultralight/minimalist, flex 5, $239.99), Block 5 (park-focused with cushioning, flex 6, $319.99), and Block 7 (ergonomic performance, flex 7, $399.99). All bindings feature proprietary technologies including Forged Internal Heelcup, SST Superior Strap-On Technology, PA66 nylon construction, Benchmark cast aluminum buckles, Oriole toe straps, Antishock urethane dampening, TrueFlex baseplate, and Super Ladders. The company operates its own manufacturing facility in Squamish, BC, Canada and offers an industry-first Lifetime Warranty on all bindings. Replacement parts (Ladder Sets, Block Series Parts, Legacy Parts) are available separately.
Differentiator
Problem solved
Functional benefit
Products and services
- Block 7 Series Snowboard Bindings Premium asymmetrical ergonomic high-performance snowboard bindings rated flex 7, featuring left- and right-specific highback, ergonomic 2-piece ankle strap system, toe ramp footbed, additional glass fill for responsive feel, and Forged Internal Heelcup chassis. Backed by Lifetime Warranty. Priced at $399.99 USD.
- Block 5 Series Snowboard Bindings Park-focused mid-tier snowboard bindings with Forged Internal Heelcup, Cush 2-piece ankle strap, strap and highback EVA padding, medium flex for park riding, and 3-degree canted footbeds. Designed for rails and side hits. Backed by Lifetime Warranty. Priced at $319.99 USD.
- Block 3 Series Snowboard Bindings All-mountain entry-level snowboard bindings rated flex 5, featuring Forged Internal Heelcup, slim minimalist injected ankle straps, cast aluminum buckles, tool-free design, and urethane Antishock dampening pad. Backed by Lifetime Warranty. Priced at $239.99 USD.
- Ladder Set Replacement Hardware Replacement ladder set for Fix snowboard bindings, including ladders and adjusters for binding maintenance and repair. Compatible with legacy binding models. Priced at $29.99 USD.
- Block Series Parts Replacement parts specifically designed for Block series bindings (Block 3, Block 5, Block 7). Interchangeable components available for maintenance and upgrades to current Block Series models.
- Legacy Parts Replacement parts for older/legacy Fix binding models outside the current Block Series, ensuring continued support for previous product lines and customers with non-current hardware.
Quantifiable outcome
- Buckles tested to 28,000+ clicks vs approximately 10,000 for competitors (3x longer lifespan)
- +2 more outcomes
Companies that use fix binding
Customer profileSegments3 records
Ideal customer profiles2 records
fix binding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
fix binding partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights4 records
fix binding competitors and assessment
Company assessmentBroad incumbents
- Burton Snowboards: Burton is the dominant snowboard industry incumbent offering bindings as part of a full board/boot/binding/outerwear ecosystem. It competes head-to-head with Fix at the binding-attach point but operates at much larger scale and through far broader dealer networks.
- Ride Snowboards: Ride is a multi-category snowboard brand (boards, boots, bindings) with comparable price points across entry, mid, and performance tiers. Competes with Fix on bindings across its three Block series price points.
- K2 Snowboarding: K2 sells bindings alongside boards, boots, and skis as part of a multi-category winter sports portfolio. It overlaps directly with Fix on the binding SKU and competes across the same all-mountain, park, and entry price tiers.
- Nidecker: Nidecker is a multi-category snowboard manufacturer (boards, boots, bindings) with European heritage. Its binding lineup competes with Fix across all-mountain and freeride segments in the EU markets where Fix has dealer presence.
- Salomon Snowboards: Salomon offers snowboard bindings as part of its broader winter sports portfolio (skis, boots, running). It competes with Fix in the all-mountain and park binding categories and has global distribution that dwarfs Fix's footprint.
Direct peers
- Union Binding Company: Union is a snowboard bindings specialist focused exclusively on bindings and parts, mirroring Fix's single-category strategy. Both compete for the same rider-owned / core-shop channel and emphasize durability, lifetime warranties, and team riders.
- Now Bindings: Now is a binding-only brand known for the Kingpin and FM mounting systems, targeting advanced all-mountain and freeride riders. Direct overlap with Fix on the binding-only positioning and premium, durability-led marketing.
- Flux Bindings: Flux is a Japanese binding-only specialist that shares Fix's single-category focus, premium build quality, and emphasis on lightweight, durable construction. Comparable niche positioning and dealer-channel strategy.
- Rome Snowboards: Rome (Rome SDS) produces bindings, boards, and splitboards with a strong rider-owned brand voice similar to Fix. Bindings are a key part of the lineup and compete for the same core-shops and team-rider channels.
- SP Bindings: SP is a binding-only brand with a strong park/freestyle identity and team-rider focus, directly overlapping with Fix's Block 5 series positioning and rider-culture marketing.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
fix binding social profiles
Digital presencefix binding financial estimates
Financial estimateRevenue estimate
Valuation estimate
fix binding leadership team
Management profileNumber of profiles
Profiles1 record
fix binding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fix binding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fix binding
What does fix binding do?
Fix Binding Co. designs, manufactures, and sells snowboard bindings across three performance tiers (Block 3, Block 5, and Block 7 series) alongside replacement parts and accessories. All products are produced in the company's own climate-controlled facility in Squamish, British Columbia, using proprietary processes including first-shot pure PA66 nylon with glass fill, forged aluminum heelcup over-molding, paint-free production, and custom-engineered cast aluminum buckles tested to 28,000+ clicks. The entire binding line is backed by an industry-first Lifetime Warranty.
Is fix binding a public or private company?
fix binding is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was fix binding founded?
fix binding was founded in 2014.
Where is fix binding based?
fix binding is headquartered in Squamish, Canada, in the North America region.
How does fix binding make money?
Two revenue lines are on record. Snowboard Bindings Sales are the primary driver. The others are parts & Accessories Sales.
Who are fix binding's main competitors?
Broad incumbents on record are Burton Snowboards, Ride Snowboards, K2 Snowboarding, Nidecker and Salomon Snowboards. Direct peers are Union Binding Company, Now Bindings, Flux Bindings, Rome Snowboards and SP Bindings.
Does fix binding have an API?
No public API is recorded for fix binding.