daisy cottage designs

What daisy cottage designs does

Daisy Cottage Designs is a bootstrapped, sole-proprietor crochet pattern design business founded in 2011 by Lauren Brown and operated from Florida, USA. The company produces beginner-friendly crochet patterns, accompanying YouTube video tutorials, and a small line of free downloadable printables (project trackers, gift tags, and coloring pages). Its core offering is a library of 100+ free patterns organized by category — blankets, hats, dishcloths, flowers, and accessories — published on a WordPress-based website at daisycottagedesigns.net. Every new pattern is paired with a YouTube tutorial video, and patterns are additionally distributed through Ravelry and an active presence on Pinterest, Instagram, and Facebook.

The business operates a three-stream revenue model. The primary paid stream is ad-free, print-friendly PDF versions of patterns sold through the Daisy Cottage Designs Etsy shop, which has cumulatively sold more than 86,000 patterns since launch. The second stream is display advertising on the website managed through Raptive (CMI Marketing). The third is affiliate referral commission from 10 yarn and craft retailers — including Etsy, Knitpicks, Crochet.com (WeCrochet), Lion Brand, Amazon, Hobbii, Premier Yarns, Furls Crochet, and LoveCrafts — integrated into pattern posts and materials lists. Pricing is freemium: free content on the website, with one-time purchases (~$2-5 per pattern) on Etsy, and no subscription model.

The customer base is a horizontal consumer segment: primarily women hobbyists ranging from total beginners to intermediate crocheters, with international readership spanning the US, Spain, Argentina, Finland, Poland, and beyond. The company has no external funding, no parent company or subsidiaries, and operates with 1-10 employees (functionally a solo founder operation). Distribution is fully digital and global. There is no proprietary technology platform, no public API, no mobile app, and no AI/ML capabilities identified in the data.

Name

daisy cottage designs

Legal name

Daisy Cottage Designs

Website

https://daisycottagedesigns.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Daisy Cottage Designs is a bootstrapped, sole-proprietor crochet pattern design business founded in 2011 by Lauren Brown, serving beginner-to-intermediate hobbyists with a free WordPress pattern library, paid ad-free PDF downloads on Etsy (86,000+ sold), and companion YouTube video tutorials.

Ownership category

akta.pro rank

Product category

Crochet Patterns

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

akta.pro primary industry

Yarn, Knitting & Crochet Supplies Retail (CRALACAF)

akta.pro secondary industries

Home, Garden & DIY Magazines (MPAJAEAG), Online & Hybrid Creative Writing Workshops (EDAMAMAL)

Keywords

• Crochet patterns
• Crochet tutorials
• Yarn crafts
• Crochet designs
• Craft printables

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Digital PDF Pattern Sales: Ad-free, print-friendly PDF versions of crochet patterns are sold through the Daisy Cottage Designs Etsy shop (etsy.com/shop/DaisyCottageDesigns). The company has sold over 86,000 ad-free patterns on Etsy.
2. Affiliate Marketing: The site participates in affiliate programs with yarn retailers and craft suppliers including Etsy.com, Knitpicks.com, Crochet.com, LionBrand.com, Amazon.ca, Amazon.com, Hobbii.com, PremierYarns.com, Furls Crochet, and LoveCrafts. Commission is earned when visitors purchase yarn or crafting supplies through affiliate links.
3. Display Advertising: The site is affiliated with Raptive (CMI Marketing, Inc.) for placing advertising. Raptive collects and uses data for advertising purposes on the site.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Daisy Cottage Designs is a Florida-based, founder-operated home business created by Lauren Brown in 2011 that publishes a library of free crochet patterns on its website, sells premium PDF versions of those patterns on Etsy, and produces accompanying video tutorials on YouTube. The offering targets hobbyist crocheters — primarily beginners and intermediate makers — with pattern categories spanning baby blankets, blankets, hats, dishcloths, and flowers, complemented by printable companion materials and curated yarn recommendations.

Product overview

Daisy Cottage Designs is a single-operator crochet pattern design business operated by Lauren Brown since 2011. The company offers a unified content platform combining free beginner-friendly crochet patterns with paid PDF upgrades and video tutorial support. The product portfolio centers on the core free pattern library (blankets, hats, dishcloths, flowers) enhanced by premium ad-free PDF versions sold via Etsy, companion YouTube video tutorials, and complementary resources including yarn recommendations and free printable tools. The company has sold over 86,000 ad-free patterns on Etsy and maintains strong integration with Ravelry, Pinterest, and YouTube for pattern distribution and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Crochet Patterns Library
• Pattern PDFs (Etsy Shop)
• Video Tutorials
• Crochet Printables
• Yarn Recommendations

Quantifiable outcome

• Over 86,000 ad-free patterns sold on Etsy, indicating strong conversion from free website traffic to paid PDF purchases.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Raptive (CMI Marketing, Inc.)coreGTM or Marketing PartnerRaptive (formerly CMI Marketing) is the advertising partner for daisycottagedesigns.net. Raptive places display ads on the site and collects/uses certain data for advertising purposes. This is the primary advertising revenue relationship for the website.
• YouTubecoreGTM or Marketing PartnerYouTube is the video hosting and streaming platform for Daisy Cottage Designs. Every new pattern has a corresponding video tutorial on the YouTube channel. Videos include stitch tutorials, pattern walkthroughs, and technique guides.
• EtsycoreChannel Partner/ Reseller/ DistributorEtsy is the marketplace where ad-free, print-friendly PDF patterns are sold. The Etsy shop (etsy.com/shop/DaisyCottageDesigns) has sold over 86,000 patterns. Etsy is referenced in the affiliate privacy policy links as well.
• KnitpicksminorChannel Partner/ Reseller/ DistributorAffiliate partner. Knitpicks sells yarn and crochet supplies. The site earns affiliate commission on qualifying purchases made through embedded Knitpicks links (e.g., Brava Worsted yarn used in bobble texture pattern).
• Lion BrandminorChannel Partner/ Reseller/ DistributorAffiliate partner. Lion Brand Yarn is featured in many pattern posts (e.g., Lion Brand Mandala, Lion Brand 24/7 Cotton, Lion Brand Wool Ease). Commission is earned on qualifying sales through affiliate links.
• Amazon (Amazon.com, Amazon.ca)minorChannel Partner/ Reseller/ DistributorAffiliate partner. Amazon affiliate links appear throughout the site for yarn, hooks, and books. Commission is earned on qualifying Amazon purchases through affiliate links.
• HobbiiminorChannel Partner/ Reseller/ DistributorAffiliate partner. Hobbii sells yarn and crochet supplies. Affiliate links appear in pattern posts (e.g., Hobbii Rainbow Cotton mentioned in dishcloth yarn recommendations).
• Premier YarnsminorChannel Partner/ Reseller/ DistributorAffiliate partner. Premier Yarns sells yarn and crochet supplies. Affiliate links appear in posts (e.g., Premier Anti-Pilling Every Day Worsted featured in yarn recommendations).
• Furls CrochetminorChannel Partner/ Reseller/ DistributorAffiliate partner. Furls Crochet sells premium crochet hooks and accessories. Commission is earned on qualifying sales through affiliate links.
• LoveCraftsminorChannel Partner/ Reseller/ DistributorAffiliate partner. LoveCrafts (lovecrafts.com) sells yarn and crafting supplies. Paintbox Yarns, Cascade Yarns, and other brands are available through this retailer. Affiliate links drive commission on qualifying sales.
• Crochet.com (WeCrochet)minorChannel Partner/ Reseller/ DistributorAffiliate partner. Crochet.com (WeCrochet) is referenced in the privacy policy and used for yarn recommendations (e.g., CotLin yarn for dishcloths).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ravelry: The dominant online community and pattern-sharing platform for knitters and crocheters. Daisy Cottage Designs distributes patterns through Ravelry and competes for the same pattern-discovery searches.
• The Spruce Crafts: A large general crafting content site (Dotdash Meredith) covering crochet, knitting, and broader DIY. Overlaps with Daisy Cottage Designs on beginner crochet pattern and tutorial content within a much wider portfolio.
• Lion Brand Yarn: A major yarn manufacturer with a substantial free crochet pattern library and education content. Competes for the same beginner-to-intermediate crocheter audience and is also an existing affiliate partner of Daisy Cottage Designs.
• LoveCrafts: A global online retailer of yarn and craft supplies (Paintbox Yarns, Loops & Threads) that hosts a large free pattern library and tutorial content. Directly comparable as both a content publisher and a yarn retailer, and an existing affiliate partner of Daisy Cottage Designs.
• WeCrochet (Crochet.com): The consumer brand of Knitting Factory / yarn retailer that publishes a large catalog of free crochet patterns alongside yarn sales. Overlaps with Daisy Cottage Designs on pattern content and audience, but also monetizes physical yarn and supplies.
• Yarnspirations: A joint venture of Spinrite and Coats that publishes a large catalog of free crochet and knitting patterns tied to its yarn brands. Comparable as a free-pattern publisher serving the same hobbyist audience.

Emerging players

• Craftsy (now Bluprint / NBCUniversal): An online craft education platform offering paid video classes and patterns across crochet, knitting, and other crafts. Represents a potential monetization upgrade path — paid courses and structured education — adjacent to Daisy Cottage Designs' current free-pattern-plus-YouTube model.

Direct peers

• Bella Coco Crochet: A solo-creator crochet brand led by Sarah-Jayne Fragola with a strong YouTube channel and free pattern blog. Directly comparable as a one-person content-led crochet business built on free patterns, video tutorials, and pattern PDFs.
• AllFreeCrochet: A long-standing free crochet pattern library and content site operated by Prime Publishing. Competes directly with Daisy Cottage Designs for beginner-friendly crochet pattern search traffic and uses a similar freemium content-led model.
• Moogly: An independent crochet pattern blog founded by Tamara Kelly with free patterns, video tutorials, and a YouTube channel. Closely mirrors Daisy Cottage Designs' solo-creator, free-pattern-plus-YouTube model targeting hobbyist crocheters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/daisycottagedesigns
• Facebookfacebook.com/daisycottagedesigns
• Instagraminstagram.com/daisycottagedesigns
• Pinterestpinterest.com/daisycottage
• LinkedInlinkedin.com/company/daisy-cottage-designs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about daisy cottage designs