cruz roja ecuatoriana

What cruz roja ecuatoriana does

Cruz Roja Ecuatoriana is a private, non-profit humanitarian organization founded on April 22, 1910 in Guayaquil, Ecuador, and legally recognized via legislative decree on November 14, 1910. It operates as the officially recognized auxiliary institution to Ecuador's public powers in humanitarian matters under the Constitution and Geneva Conventions, and is a member of the International Red Cross and Red Crescent Movement present in 192 countries. The organization delivers services across four core programmatic areas: Disaster Risk Management (emergency response, ambulances, WASH, radiocommunications), Health and Community Development (disease prevention, mental health, sexual/reproductive health), Fundamental Principles and Humanitarian Values (family reconnection services, International Humanitarian Law dissemination), and Youth Development. It also operates the national blood services ecosystem including voluntary blood donation, platelet apheresis, and the ISO 9001-2015 certified Hemocentro Nacional (National Blood Center), which supplies 78% of Ecuador's national blood demand.

The underlying operational platform combines a 24-province territorial network with specialized infrastructure: over 20 fixed blood donation centers, mobile collection units, ambulance and prehospital fleets, HF/VHF radiocommunication systems, portable water treatment plants at the WASH Training and Response Center in Santo Domingo, and digital channels including the SíDono donation portal (Placetopay-integrated), SIVOL volunteer recruitment system, and WhatsApp Business integration for RCF services. The organization is supported by Microsoft Power BI for analytics and a Cloudflare-protected web presence.

Cruz Roja Ecuatoriana's business model rests on three revenue streams: (1) individual donations via the SíDono platform (one-time and monthly recurring, $5–$100 range), (2) auxiliary humanitarian services delivered under mandate to government institutions, and (3) programmatic and operational funding from the IFRC, ICRC, German/Spanish/Italian Red Cross societies, EU (ECHO), and IOM/UN Migration. Blood donation services are provided free of charge; volunteer service is unpaid and altruistic. The organization serves the general population of Ecuador with emphasis on vulnerable populations — disaster-affected communities, migrants, blood recipients, and youth — through 8,000+ volunteers across all 24 provinces.

Name

cruz roja ecuatoriana

Legal name

Cruz Roja Ecuatoriana

Website

https://cruzroja.org.ec

Company type

Private

Founded year

1910

Operating status

Operating

Short description

Cruz Roja Ecuatoriana is Ecuador's oldest and largest humanitarian non-profit, operating across all 24 provinces with 8,000+ volunteers to deliver disaster response, prehospital care, blood services (78% national supply via ISO-certified Hemocentro Nacional), family reconnection, and youth programs. It functions as the constitutionally recognized auxiliary to public authorities and is part of the 192-country Red Cross movement.

Ownership category

akta.pro rank

Product category

Humanitarian Services

NAICS

Emergency and Other Relief Services (624230), Blood and Organ Banks (621991), Voluntary Health Organizations (813212)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

akta.pro secondary industries

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH), Humanitarian Coordination & Disaster Risk Reduction IGOs (BPADAAAE)

Keywords

• Humanitarian assistance
• Blood donation services
• Emergency medical services
• Disaster risk management
• Community health programs

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Individual Donations (SíDono Platform): Monthly and one-time monetary donations from individual supporters. Recurring 'Dame 5' campaign at $0.66/day supports volunteer activities. Online payments via Placetopay gateway (credit card) and bank transfers to Banco Pichincha, Banco Guayaquil, Produbanco, and Banco Internacional.
2. Humanitarian Services (Auxiliary to Public Powers): As the officially recognized auxiliary institution to Ecuador's public authorities in humanitarian matters, the organization delivers services including emergency medical transport, prehospital care, blood services, and disaster response that complement government health and risk management systems.
3. International Federation and CICR Partnership Funding: Operational and programmatic funding from the International Federation of Red Cross (IFRC), International Committee of the Red Cross (CICR), and sister National Societies including German Red Cross, Spanish Red Cross, Italian Red Cross, and European Union humanitarian aid programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Cruz Roja Ecuatoriana delivers humanitarian assistance, blood services, prehospital emergency care, and disaster response across Ecuador through four mission programs (Disaster Risk Management, Health and Community Development, Fundamental Principles and Humanitarian Values, and National Youth). It supplies 78% of Ecuador's national blood demand via its ISO 9001-2015-certified Hemocentro Nacional and operates ambulance services, family reunification programs, WASH emergency response, and volunteer-led community services across all 24 provinces.

Product overview

Cruz Roja Ecuatoriana operates as a comprehensive humanitarian organization with multiple interconnected programs and services. The core portfolio includes: the National Disaster Risk Management Program (emergency response, telecommunications, ambulance services), the National Health and Community Development Program (WASH, mental health, disease prevention), the National Youth Program (peace culture, environmental care, social innovation, community engagement), the Fundamental Principles and Humanitarian Values Program (RCF services, humanitarian law), and blood services (voluntary donation, platelet apheresis, advisory rooms, and the certified Hemocentro Nacional). Supplementary services include the SiDono online donation platform and distribution of humanitarian assistance kits. These services operate through 24 provincial offices across Ecuador with over 8,000 volunteers.

Differentiator

Problem solved

Functional benefit

Products and services

• Programa Nacional de Gestión del Riesgo de Desastres National disaster risk management program building less vulnerable communities through permanent risk analysis, climate change adaptation, disaster preparedness, immediate emergency response, and early recovery with a resilience and dignity approach. Includes ambulance services, telecommunications, and WASH response components.
• Programa Principios Fundamentales y Valores Humanitarios Assistance and protection program for people affected by emergencies, promoting human rights respect, family contact restoration services (RCF), and dissemination of International Humanitarian Law (IHL).
• Programa Nacional de Juventud Youth development program contributing to community building through training young people as change agents for a just, equitable, and inclusive society through innovative solutions in peace culture, environmental care, social innovation, and community engagement.
• Programa Nacional de Salud y Desarrollo Comunitario Community health strengthening program focused on building healthy, safe, and sustainable communities through health promotion, water/sanitation/hygiene, sexual/reproductive health, disease prevention, mental health care, and community surveillance.
• Donación Voluntaria de Sangre Voluntary blood donation service with requirements, benefits information, myths and facts clarification, and multiple collection points across Ecuador's 24 provinces. Free humanitarian service available to all eligible donors.
• Donación de Plaquetas por Aféresis Platelet donation service through apheresis procedure for patients requiring platelet doses due to bone marrow insufficiency, hematooncological diseases, chemotherapy, or thrombocytopenia.
• Salas de Asesoría (ITS/VIH) Confidential advisory rooms providing information about sexually transmitted infections (STIs) including HIV, prevention methods, testing services, and referral systems.
• Hemocentro Nacional

Quantifiable outcome

• 78% of Ecuador's national blood supply sourced from Cruz Roja Ecuatoriana
• +7 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Aeropuerto Internacional Mariscal Sucre de Quito (Corporación Quiport)coreStrategic or Co-development Partner · 17 June 2026Convenio Marco de Cooperación Interinstitucional signed June 17, 2026 between President Roque Soria Vasco and Director Ramón Miró. Aims to strengthen joint actions in health, well-being, awareness, humanitarian assistance, and emergency preparedness and response. Creates new opportunities for prevention, health promotion, capacity building, and coordinated emergency response at one of Ecuador's key strategic infrastructure sites.
• Universidad Tecnológica IndoaméricaminorStrategic or Co-development Partner · 1 June 2026Convenio Marco de Cooperación Interinstitucional signed to strengthen joint work in professional training and humanitarian action areas.
• International Federation of Red Cross and Red Crescent Societies (IFRC)coreStrategic or Co-development PartnerCruz Roja Ecuatoriana is a member of the world's largest humanitarian network present in 192 countries with 18 million+ volunteers. The IFRC provides operational guidance, funding support, and coordination for disaster response, health programs, and organizational development. Joint initiatives include the GTPP (Global Thematic Partnership Program) co-funded by the EU and IFRC for anticipatory actions on dengue.
• International Committee of the Red Cross (ICRC / CICR)coreStrategic or Co-development PartnerAs the founding body of the global Red Cross movement, the CICR works with Cruz Roja Ecuatoriana on International Humanitarian Law training, family reunification services (RCF), access and security in humanitarian operations, and support for Safer Access and Operational Security programs.
• German Red Cross (Cruz Roja Alemana)coreStrategic or Co-development PartnerStrategic ally providing technical cooperation, capacity building, and programmatic funding for humanitarian programs in Ecuador.
• Spanish Red Cross (Cruz Roja Española)coreStrategic or Co-development PartnerCooperates on humanitarian projects including the ECHO-PP project in Guayas province, providing technical assistance and European Union humanitarian funding coordination.
• Italian Red Cross (Croce Rossa Italiana)minorStrategic or Co-development PartnerInternational Red Cross sister society partnership for humanitarian cooperation and knowledge exchange.
• IOM / UN Migration (ONU Migración)coreStrategic or Co-development PartnerPartnership focused on humanitarian response for migrant populations, providing services to people in human mobility across Ecuador's borders and territories.
• Centro AmorminorStrategic or Co-development PartnerLocal strategic ally for specific humanitarian programs and community support initiatives.
• Pan American Health Organization / WHO (OPS/OMS)Strategic or Co-development PartnerStrategic ally for blood donation campaigns and public health initiatives. Co-sponsored World Blood Donor Day commemoration under the slogan 'Una gota de humanidad para salvar vidas.' Also partner in dengue anticipatory action workshop alongside MSP, INAMHI, INSPI.
• National Secretariat for Risk Management (Secretaría Nacional de Gestión de Riesgos)coreStrategic or Co-development PartnerGovernment partner for disaster risk management, community risk governance, and emergency response coordination. Jointly developing the Guide for Community Organization and Strengthening in Disaster Risk Management under the 'Alerta Kawsay' project.
• Ministry of Public Health (Ministerio de Salud Pública - MSP)coreStrategic or Co-development PartnerGovernment partner for blood services (Ministry-certified ambulance and prehospital medicine system), health programs, and pandemic response. Hemocentro Nacional operates under MSP standards.
• 330+ Corporate Organizations (Blood Donation Partners)coreGTM or Marketing PartnerOver 330 companies and institutions participate in Cruz Roja's voluntary blood donation program, conducting regular workplace donation campaigns and employee engagement activities. These corporate partners contribute significantly to maintaining the national voluntary blood supply.

Scale indicators17 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• International Rescue Committee (IRC): International humanitarian NGO operating in crisis and conflict-affected contexts with health, migration, and family reunification services overlapping CRE's migrant-population and humanitarian assistance programs.
• International Medical Corps: Humanitarian NGO providing emergency medical relief, health services, and disaster response in Latin America and globally. Comparable health-focused humanitarian mission with similar grant-dependent funding model.
• Médecins Sans Frontières (MSF): International humanitarian medical NGO with overlapping emergency medical relief and health crisis response missions, though operating with a different funding model (no individual donation tier system) and narrower focus.

Regional players

• Cruz Roja Mexicana (Mexican Red Cross): Latin American regional peer operating a comparable national humanitarian model with strong ambulance, blood services, and disaster response programs in a seismically active country.
• Cruz Roja Peruana (Peruvian Red Cross): Regional peer sharing historical ties (the 1910 founding of Cruz Roja Ecuatoriana was motivated by Peru-Ecuador conflict). Comparable national society structure serving similar seismic-zone population.
• Cruz Roja Costarricense (Costa Rican Red Cross): Central American regional peer with comparable national society mission, ambulance services, blood programs, and auxiliary-to-government status in a Spanish-speaking Latin American context.
• Cruz Roja Colombiana (Colombian Red Cross): Regional peer operating in neighboring Colombia with comparable national humanitarian mission, blood services, and disaster response programs adapted to similar Andean geographic and migration contexts.

Direct peers

• Cruz Roja Alemana (German Red Cross): Strategic ally providing technical cooperation, capacity building, and programmatic funding. Sister society with comparable WASH, disaster response, and humanitarian education programs.
• Cruz Roja Española (Spanish Red Cross): Strategic partner of Cruz Roja Ecuatoriana providing technical cooperation and ECHO-PP project funding. Sister society with comparable national humanitarian, blood, and emergency response program structure.
• American Red Cross: The largest national Red Cross society, providing comparable humanitarian, blood services, disaster response, and health programs. Most direct peer in the global Red Cross movement with full mission alignment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cruz-roja-ecuatoriana

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about cruz roja ecuatoriana