emerald city designs

What emerald city designs does

Emerald City Designs is a privately held, founder-owned event design and rental studio headquartered at 24590 North Industrial Drive, Farmington Hills, Michigan. The company operates by appointment only, Tuesday through Saturday, serving primarily Michigan-based clients across weddings, corporate events, and social gatherings. It is led by Founder & Owner David C. McKnight with General Manager Nicole Beaudoin overseeing operations, and a 14-person team structured into specialized functions spanning design, sales, planning, production, purchasing, logistics, event management, and facility management.

The company's offering is organized around four integrated core services: floral design, event planning and day-of coordination, custom stationery, and event rentals. Rentals are stored and curated in an owned 16,000+ square foot warehouse containing furniture, linens, and décor, which the company designs, delivers, installs, and picks up as part of the service. In-house graphic designers handle stationery (invitations, programs, place cards, menus, table numbers), and event specialists tailor rental selections to each client's vision and budget during in-person consultations.

Emerald City Designs generates revenue through professional services and one-time rentals priced via custom quotes per event, with no publicly disclosed pricing. Distribution is direct-to-consumer via showroom appointments; the company does not operate e-commerce or third-party reseller channels. Its go-to-market relies on a portfolio website, word-of-mouth referrals, marketplace listings on The Knot and WeddingWire, venue co-marketing partnerships across premium Michigan venues (Detroit Athletic Club, MGM Grand Detroit, Meadow Brook Hall, Detroit Opera House, Roostertail, Waterview Loft, Meadowbrook Country Club), and earned media through industry awards.

Name

emerald city designs

Legal name

Emerald City Designs

Website

https://emeraldcitydesigns.com

Company type

Private

Operating status

Operating

Short description

Emerald City Designs is a privately held Farmington Hills, Michigan event design studio offering floral design, event planning, custom stationery, and rentals from a 16,000+ sq ft warehouse, serving weddings, corporate events, and social clients by appointment.

Ownership category

akta.pro rank

Product category

Event Design Services

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Floral & Event Installations (HSACAAAC), Event Floral Design & Arrangements (HSACAOAA), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Floral design services
• Event planning services
• Wedding rentals
• Stationery design
• Corporate event design

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Event Design Services: Comprehensive event design services including floral design, event planning, stationery design, and day-of coordination. Services are delivered through skilled award-winning designers who create custom one-of-a-kind designs for each event.
2. Rental Collections: Event rentals including furniture, décor, linens, and miscellaneous items. Rental items are stored in their 16,000+ square foot warehouse and can be selected during client appointments. The company designs, delivers, installs, and picks up rental items as part of the service.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Emerald City Designs is a full-service event design and rental studio offering floral design, event planning, stationery design, and event rentals under one roof. The company delivers comprehensive end-to-end event services including custom one-of-a-kind floral arrangements, full-service planning and day-of coordination, in-house graphic design for stationery, and a 16,000+ square foot rental warehouse of furniture, décor, and linens with delivery, installation, and pickup. The studio primarily serves weddings, corporate events, and social gatherings in the Michigan market.

Product overview

Emerald City Designs is an all-encompassing event design and rental studio offering four core services: Floral Design Services, Event Planning Services, Stationery Services, and a Rental Collection. The company operates as a unified full-service offering where clients can access floral arrangements, event planning and coordination, custom stationery design, and an extensive rental inventory of over 16,000 square feet. These services work together to provide complete event design, delivery, installation, and pickup under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• Floral Design Services Award-winning floral design services creating unique, one-of-a-kind floral arrangements for weddings, social gatherings, and corporate functions, ensuring no event duplicates another.
• Event Planning Services Full-service event planning from start to finish, including day-of coordinating services, where skilled planners develop events and provide support for organization, management, and execution on event day.
• Stationery Services In-house graphic design services for all event stationery needs including invitations, programs, place cards, guest list scrolls, menu cards, table numbers, and related materials.
• Rental Collection Event rental items including decor, furniture, and linens stored in over 16,000 square feet of warehouse space, with custom tailoring to events, plus design, delivery, installation, and pickup services.

Quantifiable outcome

• 100% custom one-of-a-kind designs - no event duplicates another

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Detroit Athletic ClubminorOthersVenue partner featured in ECD portfolio for wedding events. The venue is referenced as a location where ECD's design services were provided.
• MGM Grand DetroitminorOthersLuxury hotel venue partner featured in ECD portfolio for wedding events.
• Meadowbrook Country ClubminorOthersCountry club venue partner featured in ECD portfolio for wedding events.
• RoostertailminorOthersDetroit event venue partner featured in ECD portfolio for wedding events.
• Meadow Brook HallminorOthersHistoric estate venue partner featured in ECD portfolio for wedding events.
• Detroit Opera HouseminorOthersCultural venue partner featured in ECD portfolio for wedding events.
• Waterview LoftminorOthersUrban event venue partner featured in ECD portfolio for wedding events.
• The KnotcoreGTM or Marketing PartnerPremier wedding planning platform that has featured and awarded Emerald City Designs as a winner of The Knot Best of Weddings. This partnership provides significant credibility and marketing visibility to couples planning weddings.
• WeddingWirecoreGTM or Marketing PartnerMajor wedding marketplace platform that has recognized ECD with Couples' Choice Awards and Platinum Vendor status. Provides lead generation and credibility through their platform.
• The Special Event Gala AwardscoreGTM or Marketing PartnerInternational event industry awards program that has recognized ECD through nominations and wins. Provides industry credibility and recognition.
• Hour MagazineminorGTM or Marketing PartnerDetroit regional lifestyle magazine that has featured ECD in Best of Detroit listings.
• Michigan Meetings + EventsminorGTM or Marketing PartnerRegional event industry publication that has featured and awarded ECD with Elite recognition.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• David Tutera: David Tutera is a nationally recognized celebrity wedding and event designer with a broader national brand and product lines — a broader incumbent operating in the same luxury wedding design category as ECD.
• The Knot Worldwide: The Knot is the dominant wedding planning marketplace and a current GTM partner of ECD; it represents both a lead-generation channel and a potential ecosystem incumbent that could compress independent studios' margins over time.
• WeddingWire: WeddingWire is a major wedding vendor marketplace and a current GTM partner of ECD, comparable as a broader ecosystem incumbent that aggregates demand for boutique event studios like ECD.
• Preston Bailey Events: Preston Bailey is an internationally established luxury event designer known for large-scale weddings and destination events — a broader incumbent in ECD's design category, but with global scale ECD has not yet achieved.

Direct peers

• Eddie Zaratsian Custom Florals: Eddie Zaratsian is a high-end custom floral and event design studio serving luxury weddings and celebrity events — directly comparable to ECD's award-winning, design-led floral offering.
• Bell & Branch Events: Bell & Branch is a full-service wedding and event design studio offering floral design, rentals, and planning under one roof — a direct comparable to ECD's bundled offering and premium positioning.
• Kehoe Events Design: Kehoe Events Design is a boutique full-service wedding and event design firm with in-house floral, rentals, and planning — closely matching ECD's one-stop model and premium clientele.
• Stems Floral Design: Stems is a Midwest-based floral and event design studio producing custom weddings and corporate events — a regional comparable to ECD in floral-driven luxury event design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/emerald-city-designs

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about emerald city designs