What experience hendrix does

Experience Hendrix, L.L.C. is a privately held, family-owned limited liability company domiciled in Washington, USA, that exclusively manages Jimi Hendrix's music, name, image, and likeness. Founded in 1996 by James 'Al' Hendrix following the family's legal recovery of the Hendrix IP, the company is led by President and CEO Janie Hendrix and operates through its wholly-owned subsidiary Authentic Hendrix, LLC (copyrights, trademarks, merchandise) and exclusive licensee J.M.H. Productions (tour production). Its core product is the Experience Hendrix Tour, an annual multi-artist concert series featuring world-class blues-rock musicians interpreting the Hendrix catalog — described as the 'Guitar Event Of The Year' — alongside special edition events such as the 2027 Keeping The Blues Alive At Sea XII cruise.

The business generates revenue primarily through concert ticket sales (a transaction-fee revenue stream) distributed via venue box offices across North America and through Sixthman for cruise events. Sponsorship and co-branded merchandise partnerships with Marshall Amplification, Fender, Dunlop, and Hal Leonard provide ancillary monetization, while ongoing collaboration with the Keeping the Blues Alive Foundation has channeled approximately $2.9M in donations to music education across 136,000+ students. Marketing runs through the official website, social platforms (Facebook, X, Instagram, YouTube), email newsletters, and earned media. No APIs, software products, or technology platforms are offered; the offering is fundamentally experiential and IP-driven rather than technology-driven.

The tour operates as a seasonal event-driven product: 24 markets in 2024 (20th anniversary), 24 cities including Toronto in 2025, and an inaugural cruise-based edition March 15-19, 2027. Operating geographies span the USA, Canada, the Cayman Islands, and historically the United Kingdom, though the company does not maintain a permanent global footprint. The company has no disclosed funding rounds, no public revenue disclosures, and a small management team.

Name

experience hendrix

Legal name

Experience Hendrix, L.L.C.

Website

https://experiencehendrixtour.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Experience Hendrix, L.L.C. is a privately held, family-owned company that exclusively manages Jimi Hendrix's music, name, likeness, and image and produces the annual multi-artist Experience Hendrix Tour and special cruise events for blues-rock and guitar enthusiasts across North America.

Ownership category

akta.pro rank

Product category

Live Concert Tours

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tour & Artist Management Services (HSACAHAN)

akta.pro secondary industries

Artist Booking, Talent Buying & Agency Services (MPAGAAAF), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Live concert tours
• Tribute concerts
• Music legacy management
• Concert event production
• Music cruises

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Concert Ticket Sales: Revenue generated from ticket sales for Experience Hendrix Tour concert events at various venues across North America. Events include land-based theater tours and cruise ship performances.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Experience Hendrix operates the annual Experience Hendrix Tour, a multi-artist concert series in which acclaimed musicians perform Jimi Hendrix's catalog across North American venues and cruise ship stages. The company also manages Jimi Hendrix's name, likeness, image, copyrights, trademarks, and merchandise through Authentic Hendrix, LLC, and partners with Sixthman on the Keeping The Blues Alive At Sea cruise event. Ticket pricing differs by location, with cruise bookings requiring a $100 per person deposit before July 15, 2026.

Product overview

Experience Hendrix operates as a concert event business offering the Experience Hendrix Tour, an annual multi-artist celebration of Jimi Hendrix's musical legacy. The primary product is the touring concert series featuring rotating lineups of acclaimed musicians performing Hendrix's catalog. Additionally, special edition events such as the Keeping The Blues Alive At Sea cruise offer unique immersive experiences combining music performance with travel.

Differentiator

Problem solved

Functional benefit

Products and services

• Experience Hendrix Tour An annual multi-artist concert tour celebrating the music and legacy of Jimi Hendrix, featuring all-star lineups of acclaimed musicians performing Hendrix classics in live theater and venue settings across North America. Targeted at blues-rock music enthusiasts and Hendrix fans.
• Keeping The Blues Alive At Sea Cruise A special edition four-night blues-rock concert cruise sailing from Miami to Grand Cayman on the Norwegian Jewel, produced in partnership with Sixthman. Features the Experience Hendrix Tour's all-star artists performing separate and collaborative sets of Hendrix classics alongside the Keeping The Blues Alive At Sea XII program.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• SixthmancoreStrategic or Co-development Partner · 3 February 2026Sixthman is the leader in festivals and music cruises. They partner with Experience Hendrix for the Keeping The Blues Alive At Sea cruise events, providing production and operational infrastructure for the floating concert experiences.
• Keeping The Blues Alive Foundation (KTBA)coreStrategic or Co-development Partner · 1 January 2011501(c)(3) non-profit founded by Joe Bonamassa. KTBA benefits from the cruise events and the Experience Hendrix Tour contributes to funding music education programs. Has impacted over 136,000 students in all 50 states.
• Marshall AmplificationsupportingGTM or Marketing PartnerSponsor of Experience Hendrix Tour. Marshall amplifiers were Jimi Hendrix's amplifiers of choice during his career. Provides equipment and marketing support.
• Fender Musical InstrumentssupportingGTM or Marketing PartnerSponsor. Fender is celebrating the 70th anniversary of the Fender Stratocaster, the guitar most often associated with Jimi Hendrix.
• DunlopsupportingGTM or Marketing PartnerSponsor. Makers of gear and accessories. Recently launched Authentic Hendrix '68 Shrine Series of stomp boxes/effects pedals.
• Hal LeonardsupportingGTM or Marketing PartnerSponsor. The world's largest print music publisher, has long had an association with Experience Hendrix, L.L.C.
• Jimi Hendrix Park FoundationsupportingGTM or Marketing PartnerSponsor. The foundation spearheaded fundraising and development efforts for Jimi Hendrix Park in Seattle's Central District, beautifying Jimi's hometown.
• J.M.H. ProductionscoreStrategic or Co-development PartnerSeattle-based concert touring production company that manages Experience Hendrix Tour.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AEG Presents: AEG Presents is one of the world's largest concert promotion and venue operations companies, producing tours and festivals globally. Comparable as a broad incumbent in the live touring industry with overlapping capability in producing multi-artist concert events.
• Authentic Brands Group: Authentic Brands Group is a major brand and IP licensing platform that manages celebrity and entertainment properties globally. Comparable as a scaled operator monetizing name/image/likeness rights through licensing and merchandise — the same core capability Experience Hendrix exercises through Authentic Hendrix, LLC.
• Live Nation Entertainment: Live Nation is the world's largest live entertainment company, promoting concerts, festivals, and tours globally. Comparable as a broad incumbent in concert promotion and tour production that operates at vastly greater scale than the Experience Hendrix Tour across a similar venue/touring economics.
• Primary Wave Music Publishing: Primary Wave is a major music publishing and IP management company that acquires and manages legendary artist catalogs (e.g., Stevie Nicks, Whitney Houston estate). Comparable as a music IP manager that monetizes legacy catalogs through licensing, branding, and live extensions, though at much larger scale.

Direct peers

• Sixthman: Sixthman is the leading operator of music festival cruises and the strategic partner producing the 2027 Keeping The Blues Alive At Sea cruise that integrates with Experience Hendrix Tour. Both businesses package multi-artist live music with immersive travel experiences, sharing the premium music-cruise operating model.
• Cruise to the Edge: Cruise to the Edge is a multi-day progressive rock music cruise featuring legacy and tribute-style performances. Comparable to Experience Hendrix's cruise-format extension given similar operating model of packaged tribute-style live music at sea.
• Monsters of Rock Cruise: Monsters of Rock Cruise operates a multi-day classic rock music cruise featuring legacy and tribute-style performances at sea. Directly comparable to Experience Hendrix's cruise-format extension — both package classic-rock tribute content into ship-based festival experiences.

Others

• Experience Music Project (MoPOP): MoPOP (formerly Experience Music Project) in Seattle is the Hendrix-focused music museum co-founded with the Hendrix family. Comparable as an adjacent cultural institution preserving and monetizing Hendrix legacy, sharing audience and brand with Experience Hendrix Tour.
• Keeping The Blues Alive Foundation: The 501(c)(3) non-profit founded by Joe Bonamassa and core strategic partner of Experience Hendrix, sharing the blues/rock music mission and joint fundraising through tour and cruise events. Compares as an ecosystem partner with overlapping audience and artist roster.
• Jimi Hendrix Park Foundation: The nonprofit that spearheaded development of Jimi Hendrix Park in Seattle's Central District, a direct brand-aligned partner of Experience Hendrix. Comparable as an adjacent ecosystem organization preserving Hendrix heritage and sharing audience and donor base with the tour.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jimihendrix
• YouTubeyoutube.com/jimihendrix
• Facebookfacebook.com/JimiHendrix
• Instagraminstagram.com/jimihendrix
• LinkedInlinkedin.com/company/experience-hendrix

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about experience hendrix