applied industrial printing

What applied industrial printing does

Applied Industrial Printing Pty Ltd is a privately held Australian industrial equipment distributor headquartered in Dandenong South, Victoria, specializing in coding, marking, and labelling solutions for manufacturing, warehousing, and logistics operators across Australia and New Zealand. The company supplies a multi-brand portfolio spanning the four principal industrial coding technologies — Thermal Inkjet (TIJ) via Anser, Continuous Inkjet (CIJ) via BestCode, Thermal Transfer Overprinting (TTO) via Yanjie UCS, and laser marking via Sunine — alongside complementary Fox IV automatic label applicators and printer-inserters, Toshiba industrial barcode printers, DFC and Flamingo carton tapers, and Autopack filling/capping/labelling equipment. Notable technical features include Anser's NEXGen parallel printhead design enabling non-stop cartridge replacement at up to 300 m/min, BestCode's EcoTec fluid management system with smart-fill to reduce solvent/ink wastage, and UCS thermal transfer coders offering one of the largest intermittent print areas on the market at 12 dots/mm resolution via ceramic-coated printheads.

The company operates an authorized distributor model with revenue generated through three primary streams: one-time equipment sales, recurring consumables and parts supply (inks, make-up solutions, thermal transfer ribbons), and service/maintenance contracts. Pricing is quote-based with no public pricing tiers; orders are routed through dedicated email channels and a named account manager. The service offering is a notable differentiator: a 24/7 service hotline staffed by trained technicians who service not only the distributed brands but also competing OEM equipment (Domino, Linx, Hitachi, Videojet, Markem-Imaje), supported by locally stocked parts in Australia for rapid turnaround.

Go-to-market is primarily direct field and inside sales targeting enterprise and mid-market manufacturers and logistics operators, complemented by a recently formalized 'AIP Partner' channel program to extend reach into New Zealand and additional Australian regions. Customer segments are diversified across manufacturing (primary), warehousing and logistics (primary), food and beverage, electronics, pharmaceuticals, cosmetics, and broader industrial verticals. The company is privately held with no disclosed investors, funding rounds, or revenue figures, and operates with a small team (estimated 11-50 employees) under management including a sales lead (Steve Ciran) and service lead (Sonny Boey).

Name

applied industrial printing

Legal name

Applied Industrial Printing Pty Ltd

Website

https://appliedindustrialprinting.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Applied Industrial Printing is an Australian authorized distributor of industrial coding, marking, and labelling equipment — including thermal inkjet, continuous inkjet, thermal transfer overprinters, laser markers, label applicators, and carton sealers — serving manufacturing, warehousing, and logistics operators across Australia and New Zealand with 24/7 multi-brand service and consumables supply.

Ownership category

akta.pro rank

Product category

Industrial Coding and Labelling Equipment

NAICS

Packaging Machinery Manufacturing (333993), Printing and Related Support Activities (323), Printing (32311)

SIC

Printing Trades Machinery & Equipment (3555), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Labeling, Coding & Marking Systems (IMAHAOAE)

akta.pro secondary industries

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD), Label Application Systems & Print-and-Apply (Equipment) (IMALAKAO), Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD), Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ)

Keywords

• Industrial coding equipment
• Product marking systems
• Thermal inkjet printers
• Automatic label applicators
• Packaging line automation

Headquarters

HQ city

Dandenong South

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of industrial coding, marking, and labelling equipment including TIJ printers, CIJ coders, TTO coders, laser printers, label applicators, and carton tapers. Applied Industrial Printing is an authorized distributor for Anser and BestCode brands.
2. Consumables and Supplies: Sale of thermal transfer ribbons, inks, make-up solutions, and other consumables for the equipment sold and serviced. Consumables orders are handled via a dedicated email address ([email protected]).
3. Service and Maintenance: Provides 24/7 remote service and on-site service for all brands and models of CIJ, TIJ, TTO, and laser printers. Maintenance agreements are available. Service covers Domino, Linx, Hitachi, BestCode, ECjet, Videojet, and Markem-Imaje equipment. Competitively priced parts are locally stocked.
4. Parts Sales: Sale of replacement parts for industrial inkjet printers, with competitively priced parts locally stocked in Australia.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Applied Industrial Printing supplies industrial coding, marking, labelling, and packaging-sealing equipment to manufacturing, warehousing, logistics, and other industrial businesses. Its offering includes authorized Anser and BestCode products alongside other third-party printers, label applicators, barcode printers, laser systems, carton sealers, printer-inserters, consumables, replacement parts, and maintenance services.

Product overview

Applied Industrial Printing is a distributor and service provider of industrial coding, marking, labelling, and packaging-sealing equipment based in Australia. Its portfolio spans multiple distinct product categories and manufacturers: thermal inkjet (TIJ) printers under the Anser brand (models X1, U2 Pro-S, U2 Pro-S Mobile, U2 Smart, U2 Smart 1 Inch); continuous inkjet (CIJ) printers under the BestCode brand (model C88); thermal transfer overprinters (TTO) under the Yanjie UCS brand (UCS9); laser coders from Sunine (CO2, fibre, UV); automatic label applicators and printer-inserters from Fox IV Technologies (1010 series applicators, Printer-Inserter); barcode label printers from Toshiba; and carton sealing machines from DFC and Flamingo. The company also resells Autopack labelling equipment. Services include 24/7 remote and on-site maintenance for all supported brands, and consumables supply.

Differentiator

Problem solved

Functional benefit

Products and services

• ANSER X1 A high-resolution thermal inkjet printer using Anser NEXGen technology. It has an industrially robust, maintenance-free design and a parallel printhead configuration that supports print speeds up to 300 m/min at 60 DPI and cartridge replacement without interrupting production.
• ANSER U2 Pro-S A thermal inkjet printer for PET, nylon, aluminium, BOPP, glass, metal, and other materials. It is 100% solvent compatible, has a short drying time, and is designed for compact operation without a technician.
• ANSER U2 Pro-S Mobile A portable variant of the ANSER U2 Pro-S thermal inkjet printer, providing the same material compatibility and solvent characteristics in a mobile form factor.
• ANSER U2 Smart A 300 DPI thermal inkjet printer with database connection and network capability for high-quality 2D barcodes, including QR codes and GS1 data bars, with sharp-edged images and scan-ready results.
• ANSER U2 Smart 1 Inch A one-inch printhead variant of the ANSER U2 Smart thermal inkjet printer with 300 DPI resolution, database connectivity, and network capability for barcode and QR-code printing.
• BestCode C88 A continuous inkjet coder with a 10.4-inch colour LCD touch interface, Smart fill technology, filter alerts, and an EcoTec fluid management system. It provides high-speed printing with approximately 50 m/s droplet velocity and clog-free operation.
• Yanjie UCS9 Thermal Transfer Coder A thermal transfer overprinter developed by Yanjie Engineering for intermittent applications. It has one of the market's largest available print areas, a ceramic-coated printhead, 12 dots per mm resolution, and no ink or toner requirement.
• FOX IV 1010 Series Label Applicator An automatic label applicator with 4.25-inch, 6.25-inch, and 8.5-inch label-width options, screened label paths, 16-inch OD label-roll capacity, swing-away cylinder access, and dynamic rewind tension control. It is designed for medium-to-high-volume labeling in electronics, food and beverage, shipping, and consumer packaged goods.
• Sunine Laser Printer A family of CO2, fibre, and UV laser printers for industrial flying laser marking and engraving, with applications in pharmaceutical, cosmetic, personal care, and food production.
• Autopack Labelling Equipment PLC-controlled automatic coding, filling, capping, labelling, and counting equipment for food, pharmaceutical, chemical, and cosmetics production lines.
• Toshiba Barcode Label Printer An industrial barcode label printer for product identification and labeling in manufacturing and logistics applications.
• DFC Carton Taper An automatic box-sealing machine that applies self-adhesive tape to corrugated cardboard boxes. Available configurations include bottom/top drive, side drive, and combined top/side drive, with most models using 36 mm to 48 mm tape.
• Flamingo Carton Taper An automatic carton sealer that applies self-adhesive tape to the top and/or bottom of boxes. It uses motorized industrial-grade case-traction bands and can include entry and exit extension roller conveyors.
• FOX IV Printer-Inserter An automated printer-inserter that prints packing slips from barcode scans, cuts continuous paper stock to length, and inserts the documents into open-top shipping containers.
• Industrial printer maintenance and repair service A service offering covering remote and on-site maintenance for CIJ, TIJ, TTO, and laser printers. Maintenance agreements are available, and the company services Domino, Linx, Hitachi, BestCode, ECjet, Videojet, Markem-Imaje, and other equipment brands.
• Industrial printer consumables and replacement parts Thermal transfer ribbons, inks, make-up solutions, other consumables, and replacement parts for supported industrial printing equipment, with parts locally stocked in Australia and orders accepted through a dedicated consumables-order contact.

Quantifiable outcome

• Print speeds up to 300m/min at 60 DPI with Anser X1 parallel printhead design, with zero downtime from cartridge replacement.
• +4 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AnsercoreChannel Partner/ Reseller/ DistributorApplied Industrial Printing is an authorized distributor for Anser thermal inkjet printers (TIJ). Anser is a global company with over 30 years of experience in printing and coding equipment, HP's premium partner since 2001, and operates in over 80 countries. AIP supplies the full Anser TIJ range including X1, U2 Pro-S, U2 Smart models.
• BestCodecoreChannel Partner/ Reseller/ DistributorApplied Industrial Printing is an authorized distributor for BestCode continuous inkjet coders (CIJ). BestCode is based in Fort Worth, Texas, USA, with over 25 years of experience. AIP is able to service and repair BestCode CIJ printers. Products include the popular C88 model.
• Fox IV TechnologiescoreChannel Partner/ Reseller/ DistributorApplied Industrial Printing partners with Fox IV Technologies to supply the 1010 series of Fox IV label applicators. Fox IV is described as an innovator in the labelling industry, providing simple solutions for complex labelling problems. Products include automatic labelers and printer-inserters.
• Yanjie (Yanji) EngineeringcoreTechnology or IntegrationApplied Industrial Printing supplies Yanjie (Yanji) UCS Thermal Transfer Coders. Yanjie develops the UCS thermal transfer overprinters, with over 1,000 units deployed in customer factories globally. Yanjie holds its own intellectual property and patents for the UCS coders.
• Sunine LaserminorChannel Partner/ Reseller/ DistributorApplied Industrial Printing offers Sunine Laser products including CO2 laser printers, fiber laser printers, and UV laser printers for pharmaceutical, cosmetic, personal care, and food industries.
• Flamingo PackagingminorChannel Partner/ Reseller/ DistributorApplied Industrial Printing supplies Flamingo carton tapers — easy-to-use, rugged automatic box sealing machines with motorized industrial-grade case traction bands and entry/exit extension roller conveyors.
• AutopackminorChannel Partner/ Reseller/ DistributorApplied Industrial Printing supplies Autopack labelling equipment — high accuracy automatic coding, filling, capping, labelling machines and tablet/capsule counters with PLC control systems for food, pharmaceutical, chemical, and cosmetics industries since 1998.
• ToshibaminorChannel Partner/ Reseller/ DistributorApplied Industrial Printing supplies Toshiba barcode label printers as part of its product portfolio.
• ALS ( labelling.ie)minorGTM or Marketing PartnerListed as a partner on the Applied Industrial Printing website alongside Anser and BestCode. ALS appears to be a labelling solutions company (labelling.ie).

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Linx Printing Technologies: Linx (part of Danaher) is a global OEM of CIJ and laser coding equipment with Australian distribution. Comparable as a broad incumbent whose equipment AIP services while offering competing Anser/BestCode/Yanjie alternatives.
• Videojet Technologies Australia: Videojet is a global OEM of industrial inkjet, laser, and thermal transfer coding/marking equipment with direct sales and service operations in Australia. Comparable as a broad incumbent that AIP both distributes competing brands alongside and services in the install base.
• Markem-Imaje: Markem-Imaje is a global OEM of industrial coding and marking solutions with direct presence in Australia. Comparable as a broad incumbent in the same coding/marking category whose installed base AIP services while offering alternative brands.
• Zebra Technologies: Zebra Technologies is a global OEM of barcode label printers and industrial identification solutions. Comparable as a broad incumbent whose barcode/label printer hardware (e.g., compatible with Fox IV applicators) is adjacent to AIP's Toshiba barcode printer offering.
• Domino Printing Sciences: Domino is a global manufacturer of industrial coding, marking, and digital printing technologies with Australian operations. AIP services Domino CIJ printers as part of its multi-brand service offering while competing against Domino's direct sales force.
• Hitachi Industrial (Hitachi Industrial Solutions): Hitachi provides industrial inkjet coding and marking equipment with Australian service coverage. Comparable as a broad incumbent OEM in the CIJ/TIJ category; AIP services Hitachi CIJ equipment as part of its multi-brand service portfolio.

Direct peers

• Peacock Bros: Peacock Bros is an Australian distributor of barcode, labelling, and identification solutions serving manufacturing, logistics, and warehousing customers. Directly comparable as a domestic multi-brand industrial coding and labelling distributor with similar field sales, consumables, and service model.
• Matthews Australasia: Matthews Australasia is the Australian arm of Matthews International, supplying industrial marking, coding, and product identification solutions. Directly comparable as a multi-brand coding/marking distributor with installation, consumables, and service across manufacturing verticals.
• ID Technology Australia: ID Technology (a ProMach brand) supplies labelling, coding, and marking systems integration across Australia. Comparable as a direct peer providing integrated industrial coding and labelling solutions to manufacturing and logistics customers in the same geographies.
• Alpha Dot: Alpha Dot is an Australian supplier of industrial coding, marking, and labelling equipment. Comparable as a domestic specialist distributor in the same niche, serving similar manufacturing and logistics customers with similar product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/applied-industrial-printing-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about applied industrial printing