beauti.sa

What beauti.sa does

BEAUTI.sa is a Saudi Arabian limited liability company that retails niche fragrances, premium beauty products, and curated luxury lifestyle goods through two channels: a Shopify-based e-commerce storefront at beauti.sa and a flagship boutique at Red Sea Mall (Gate 2) in Jeddah. The company was founded in November 2018 by Abdullah Binzagr and his family and is operated under the umbrella of Al Rubaiyat Company for Industry & Trade Holding Limited (RCITH), a luxury fashion retail group with more than 30 years of operating history in Saudi Arabia. Product is sourced directly from brands or authorized distributors to ensure authenticity, and the merchant mix centers on exclusive perfume houses, high-end skincare and cosmetics, and complementary lifestyle items targeted at discerning Saudi luxury consumers. Following a May 15, 2025 merger, BEAUTI's catalog has been integrated into the Beauty section of Rubaiyat.com, aligning its packaging, returns, and customer service with that platform while the standalone brand retains its identity within the parent group's luxury portfolio.

The underlying technology stack is deliberately lean: Shopify-hosted commerce, SSL-encrypted checkout, 2-step account verification, cookie-based personalization, and hCaptcha for anti-bot protection. Payments are routed through Visa, MasterCard, American Express, Apple Pay, cash on delivery (capped at SAR 2,500), Tamara buy-now-pay-later, and Beauti Rewards Points. Pricing is transactional with a SAR 199 free-shipping threshold (SAR 35 delivery fee below the threshold), VAT added at checkout, and a tiered return policy (30 days full-price / 15 days promotional). Marketing runs through email newsletter, social media, in-store traffic at Red Sea Mall, the Beauti Rewards referral/loyalty mechanic, and the broader visibility of the Rubaiyat.com platform post-merger. Headcount sits in the 11-50 band, with revenue and funding both undisclosed.

Commercially, BEAUTI runs a direct-to-consumer retail model — one-time product sales across beauty and fragrance categories, plus a loyalty loop via Beauti Rewards Points. The customer base is segmented as luxury fragrance enthusiasts, affluent Saudi shoppers, and women consumers seeking premium lifestyle experiences, with all activity restricted to Saudi Arabia. Distribution is domestic-only: the Jeddah boutique serves walk-in traffic, while beauti.sa delivers within 3-5 days across the Kingdom. The May 2025 Rubaiyat.com integration effectively converts BEAUTI into a curated vertical within a larger multi-category luxury platform rather than a standalone standalone storefront, concentrating its future growth leverage on the parent group's cross-vertical traffic.

Name

beauti.sa

Legal name

BEAUTI

Website

https://beauti.sa

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

BEAUTI.sa is a Saudi Arabian luxury retailer founded in 2018 under RCITH, selling niche fragrances, premium beauty products, and lifestyle goods via its Jeddah Red Sea Mall boutique, Shopify e-commerce site, and — post May 2025 merger — the Rubaiyat.com platform, serving affluent Saudi consumers.

Ownership category

akta.pro rank

Product category

Luxury Beauty Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

Keywords

• Niche fragrance retail
• Luxury beauty products
• Premium lifestyle goods
• Beauty ecommerce platform
• Luxury cosmetics retail

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - E-commerce: Direct-to-consumer online sales of niche fragrances, premium beauty products, and luxury lifestyle goods through beauti.sa website. Orders delivered within 3-5 days across Saudi Arabia.
2. Product Sales - Physical Retail: In-store sales at the flagship Red Sea Mall boutique in Jeddah, offering the same premium fragrances and beauty products with personalized customer service.
3. Beauti Rewards Points: Loyalty program where customers can earn and redeem points for purchases, functioning as an alternative payment method.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BEAUTI.sa is a Saudi Arabian luxury retailer that sells niche fragrances, premium beauty products, and high-end lifestyle goods directly to consumers through its e-commerce website and a flagship boutique at Red Sea Mall in Jeddah. Products are sourced directly from brands or authorized distributors to ensure authenticity, and the company complements the assortment with personalized in-store service and a Beauti Rewards Points loyalty program. Following a May 2025 merger with Rubaiyat.com, BEAUTI's offerings are also accessible through Rubaiyat.com's Beauty section.

Product overview

BEAUTI is a luxury e-commerce and brick-and-mortar retailer specializing in niche fragrances, premium beauty products, and high-end lifestyle goods. The company operates both an online platform (now integrated with Rubaiyat.com following a May 2025 merger) and a physical boutique at Red Sea Mall in Jeddah. BEAUTI's core products include exclusive perfumes from niche fragrance houses, premium beauty/skincare items, and curated luxury lifestyle goods—all sourced directly from brands or authorized distributors to ensure authenticity. The company differentiates through its innovative concept that merges upscale retail with culinary experiences. Founded in November 2018 under Al Rubaiyat Company for Industry & Trade Holding Limited (RCITH), BEAUTI leverages over 30 years of luxury retail expertise from its parent company.

Differentiator

Problem solved

Functional benefit

Products and services

• Niche Fragrances
• Premium Beauty Products
• High-End Lifestyle Goods

Quantifiable outcome

• Delivery within 3-5 business days across Saudi Arabia
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• Al Rubaiyat Company for Industry & Trade Holding Limited (RCITH)coreStrategic or Co-development Partner · 1 November 2018RCITH is the parent company nurturing BEAUTI under its umbrella brand. With over 30 years of experience as a leading luxury fashion retailer in KSA, RCITH has leveraged its expertise to drive BEAUTI's growth as a platform for luxury beauty brands targeting Saudi Arabia's discerning clientele.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ounass: Ounass is a Middle Eastern luxury e-commerce platform selling premium fashion, beauty, accessories, and lifestyle products to affluent regional customers. It compares directly to BEAUTI in luxury online merchandising, customer targeting, and a multi-category expansion path.
• Paris Gallery: Paris Gallery is a Gulf luxury beauty, fragrance, cosmetics, and accessories retailer serving affluent regional shoppers through stores and digital channels. Its curated luxury assortment and regional customer base make it one of BEAUTI's closest operating comparables.
• FACES: FACES operates a Middle Eastern specialty beauty retail business spanning cosmetics, skincare, fragrance, and personal care. Its multi-brand merchandising and regional footprint closely resemble BEAUTI's DTC beauty and fragrance proposition.
• Golden Scent: Golden Scent is a Saudi e-commerce retailer focused on beauty, cosmetics, skincare, and fragrance products. It is a strong digital benchmark for BEAUTI's direct-to-consumer assortment and Saudi fulfillment model.
• Arabian Oud: Arabian Oud is a Saudi-founded fragrance and beauty retailer with a substantial regional store and online presence. It directly overlaps with BEAUTI in premium fragrances, luxury personal-care products, and affluent Middle Eastern customers.
• Mikyajy: Mikyajy is a regional beauty retailer offering cosmetics, fragrance, skincare, and personal-care products through physical and online channels. Its target customer and category mix overlap materially with BEAUTI's premium beauty offering.

Broad incumbents

• Sephora Middle East: Sephora Middle East is a broad specialty beauty retailer offering cosmetics, skincare, fragrance, and personal-care brands through regional stores and e-commerce. It is larger and more diversified than BEAUTI but competes for the same premium beauty and fragrance customer.
• Bloomingdale's Middle East: Bloomingdale's Middle East is a regional luxury department-store operator with overlapping beauty, fragrance, fashion, accessories, and lifestyle categories. Its broader assortment and established regional presence make it a relevant incumbent benchmark despite its wider product mix.
• Douglas:

Regional players

• Nykaa: Nykaa is a scaled beauty and fashion e-commerce platform with extensive cosmetics, skincare, fragrance, and private-label assortment. It serves a different geography but provides a close digital and category benchmark for BEAUTI's online retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/beauti-sa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about beauti.sa