Winnipeg Jets
The Winnipeg Jets are an NHL professional ice hockey franchise owned by True North Sports + Entertainment, playing at the 15,321-seat Canada Life Centre in Winnipeg, Manitoba. The team serves local, regional, and national hockey fans through ticket sales, broadcasting rights, venue operations, and corporate sponsorships.
- Company typePrivate
- Founded2011
- HeadquartersWinnipeg, Canada
- Headcount—
- GTM typeB2C
- OfferingServices
What Winnipeg Jets does
The Winnipeg Jets are a professional ice hockey franchise competing in the National Hockey League's Western Conference, playing home games at the 15,321-seat Canada Life Centre in Winnipeg, Manitoba. The franchise was established in its current form in 2011 when True North Sports + Entertainment purchased the Atlanta Thrashers and relocated the team to Winnipeg, reviving the Jets name previously used by an earlier Winnipeg franchise that became the Arizona Coyotes. Operations, venue management, and franchise business functions are consolidated under True North Sports + Entertainment, which employs approximately 1,300 frontline staff at Canada Life Centre. Leadership includes GM Kevin Cheveldayoff, head coach Scott Arniel, and captain Adam Lowry, with on-ice talent anchored by Connor Hellebuyck, Mark Scheifele, and Josh Morrissey.
The franchise generates revenue through four primary streams: ticket sales and game attendance at Canada Life Centre, regional and national broadcasting rights (TSN3 regionally, plus national deals across ESPN, TNT, ABC, and Sportsnet), venue operations including concessions and merchandise, and corporate sponsorships. Distribution spans the home arena, regional sports networks, national broadcast partners, and global streaming platforms such as ESPN+ and NHL Center Ice. Marketing and fan engagement run through NHL.com, the team's official site (nhl.com/jets), and major social media channels. The franchise is privately held with no public ticker and does not publicly disclose revenue or pricing details.
The business model is event-driven and asset-heavy, anchored by a fixed arena capacity and an annual NHL regular season plus potential playoff schedule. Operational modernization has been pursued through adoption of Workforce.com for staff scheduling, which reportedly reduced scheduling time by 75%. However, the franchise faces material headwinds: a 34-point collapse in standings during the 2025-26 season, a brand ranking of 6th out of 7 Canadian NHL teams, and the August 2026 public trade request from star goaltender Connor Hellebuyck.
Winnipeg Jets firmographics
Firmographics- Name
- Winnipeg Jets
- Legal name
- True North Sports + Entertainment
- Website
- https://nhl.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- The Winnipeg Jets are an NHL professional ice hockey franchise owned by True North Sports + Entertainment, playing at the 15,321-seat Canada Life Centre in Winnipeg, Manitoba. The team serves local, regional, and national hockey fans through ticket sales, broadcasting rights, venue operations, and corporate sponsorships.
- Ownership category
- akta.pro rank
Winnipeg Jets industry classification
Industry- Product category
- Professional Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211)
- akta.pro primary industry
- Ice Hockey Leagues (MPAKAAAE)
- akta.pro secondary industries
- Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI), Ice Rinks & Winter Sports Facilities (MPAKAEAG), National & Regional Sports TV Networks (Linear) (MPABAJAA), Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where Winnipeg Jets is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Winnipeg Jets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Game Attendance and Ticket Sales: Revenue from ticket sales at Canada Life Centre for regular season and playoff games
- Broadcasting Rights: Television and streaming broadcast deals through TSN3 regional broadcaster and national NHL broadcast agreements
- Venue Operations: Concessions, merchandise, and arena-related revenue at Canada Life Centre
- Corporate Sponsorships: Sponsorship revenue from corporate partners at the Canada Life Centre
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Winnipeg Jets product offering
Product offeringCore offering
The Winnipeg Jets is a professional ice hockey team competing in the National Hockey League (NHL), playing home games at Canada Life Centre, a 15,321-seat arena in Winnipeg, Manitoba, Canada. The franchise was re-established in 2011 and operates as part of True North Sports + Entertainment, generating revenue through ticket sales, broadcasting rights, venue operations, and corporate sponsorships while employing approximately 1,300 frontline staff.
Product overview
The Winnipeg Jets are an NHL professional hockey team. The source data does not contain product/service information for a technology product offering. The Jets operate as a sports franchise with game broadcasts, merchandise, and fan experiences, but no technology products or services are described in the provided data.
Differentiator
Problem solved
Functional benefit
Products and services
- NHL Game Tickets Single-game and multi-game ticket packages for live NHL hockey at Canada Life Centre, sold directly to fans and groups.
- Season Ticket Memberships Annual subscription access to all Jets home games at Canada Life Centre with reserved seating.
- Group and Hospitality Experiences Group ticket packages, luxury suites, and premium hospitality offerings for corporate clients and large groups attending games.
- Corporate Sponsorships Brand partnership, signage, and activation rights sold to corporate sponsors across Jets games and the Canada Life Centre.
- Team Merchandise Officially licensed Winnipeg Jets apparel, apparel, and memorabilia sold to fans through team retail and online stores.
Companies that use Winnipeg Jets
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Winnipeg Jets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Winnipeg Jets partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- True North Sports + EntertainmentcoreParent company and ownership group of the Winnipeg Jets, operating the team and Canada Life Centre. The organization manages all team operations, venue management, and business functions.
- TSN3coreRegional broadcast partner for Winnipeg Jets games, providing television coverage to the team's local and regional market in Manitoba and surrounding areas.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Winnipeg Jets competitors and assessment
Company assessmentOthers
- True North Sports + Entertainment: True North Sports + Entertainment is the parent company of the Winnipeg Jets and operator of Canada Life Centre, serving as the integrated ownership/operating entity that drives the franchise's combined team-and-venue economics.
Direct peers
- Columbus Blue Jackets: Columbus Blue Jackets are an NHL franchise in a comparably-sized mid-tier market, providing a relevant peer benchmark for similar-market franchise economics and attendance dynamics.
- Buffalo Sabres: Buffalo Sabres are an NHL Eastern Conference franchise in a small-market setting, making them a relevant comparable for franchise valuation and operational scale benchmarking.
- Carolina Hurricanes: Carolina Hurricanes are an NHL Eastern Conference franchise in a comparably sized mid-tier market, making them a relevant peer for small-market NHL franchise performance and valuation.
- Nashville Predators: Nashville Predators are an NHL franchise in a comparably sized mid-tier non-traditional market, providing a peer benchmark for small-market NHL economics and growth.
- Edmonton Oilers: Edmonton Oilers are a Canadian NHL Western Conference franchise and direct competitor, providing a benchmark for Canadian-market NHL economics and brand strength comparisons.
- Minnesota Wild: Minnesota Wild are an NHL Central Division franchise in a comparably-sized northern mid-tier market, providing a direct peer for small-market franchise operations and competitive positioning.
- Calgary Flames: Calgary Flames are an NHL Western Conference team and direct Canadian market peer with comparable mid-tier market size and similar competitive positioning relative to the Winnipeg Jets.
- Ottawa Senators: Ottawa Senators are a Canadian NHL Eastern Conference team of comparable smaller-market scale, serving as a peer for franchise valuation and operational benchmarking.
- Vancouver Canucks: Vancouver Canucks are a Canadian NHL Pacific Division franchise and direct competitor with a similar media-market profile to the Winnipeg Jets in Western Canada.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights5 records
Customer concentration
Winnipeg Jets social profiles
Digital presenceWinnipeg Jets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winnipeg Jets leadership team
Management profileNumber of profiles
Profiles3 records
Winnipeg Jets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winnipeg Jets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winnipeg Jets
What does Winnipeg Jets do?
The Winnipeg Jets is a professional ice hockey team competing in the National Hockey League (NHL), playing home games at Canada Life Centre, a 15,321-seat arena in Winnipeg, Manitoba, Canada. The franchise was re-established in 2011 and operates as part of True North Sports + Entertainment, generating revenue through ticket sales, broadcasting rights, venue operations, and corporate sponsorships while employing approximately 1,300 frontline staff.
Is Winnipeg Jets a public or private company?
Winnipeg Jets is a private company. It is classified as corporate owned and is currently operating.
When was Winnipeg Jets founded?
Winnipeg Jets was founded in 2011.
Where is Winnipeg Jets based?
Winnipeg Jets is headquartered in Winnipeg, Canada, in the North America region.
How does Winnipeg Jets make money?
Four revenue lines are on record. Game Attendance and Ticket Sales are the primary driver. The others are broadcasting Rights, venue Operations and corporate Sponsorships.
Who are Winnipeg Jets's main competitors?
True North Sports + Entertainment is listed as an others. Direct peers are Columbus Blue Jackets, Buffalo Sabres, Carolina Hurricanes, Nashville Predators, Edmonton Oilers, Minnesota Wild, Calgary Flames, Ottawa Senators and Vancouver Canucks.
Does Winnipeg Jets have an API?
No public API is recorded for Winnipeg Jets.
What industry is Winnipeg Jets in?
Winnipeg Jets's product category is Professional Sports Entertainment. Its primary akta.pro industry code is MPAKAAAE, Ice Hockey Leagues, with a secondary code of MPAKABAI, Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.). Its NAICS code is 711211.