IMAWAY
IMAWAY is a Spain-based direct-to-consumer online travel insurance brand, offering tiered Classic, Plus, and Premium policies (with optional cancellation) for individual and group travellers, operated by IMA IBÉRICA ASISTENCIA under France's IMA Group.
- Company typePrivate
- Founded1989
- HeadquartersMadrid, Spain
- Headcount—
- GTM typeB2C
- OfferingServices
What IMAWAY does
IMAWAY is a Spain-based, direct-to-consumer online travel insurance brand operated by IMA IBÉRICA ASISTENCIA, SUCURSAL DE IMA ASSURANCES — the Spanish and Portuguese branch of French mutual insurance group IMA (Inter Mutuelles Assistance). The brand was launched in 2015 and sells exclusively through its website (imaway.es), where individual travellers can quote, configure, and purchase a policy in under two minutes. The offering consists of three tiered products — Classic, Plus, and Premium — available either as standalone travel insurance or bundled with trip-cancellation coverage, plus a short-trip 'Escapadas' variant for journeys up to 32 days. Policies cover trips up to 90 days, with destination options ranging from Spain to global (including high-cost USA/Canada), age bands from 0–100 years, and group sizes up to 50 insured persons.
Underlying the product is the IMA Group's assistance infrastructure rather than proprietary technology built by IMAWAY itself. The platform relies on standard web-security (256-bit SSL, Norton Secured) and mainstream payment integrations (Visa, Mastercard, PayPal), while the operational differentiator is the parent's global medical network of 12,700 affiliated centres and 37,000 professionals, which enables direct payment of medical expenses without customer out-of-pocket cost. Multilingual 24/7 assistance is delivered from the Madrid headquarters, with ISO 9001:2015 quality certification covering technical and medical assistance operations. Distribution is handled directly online with phone support (Mon–Fri 08:00–14:30) and through PRESTIMA S.L. as a tied insurance agent registered with the DGSFP.
IMAWAY monetises through one-time travel insurance premiums priced by trip duration, destination, number of insured persons, age, and tier, with example pricing as low as €0.84/day. Acquisition relies on destination-specific SEO content, an educational blog, organic social media (Facebook, Instagram, TikTok), promotional discount codes (IMAWAY26, DES10), and a 5% group discount for parties of four or more. The customer base consists of individual Spanish travellers — including families, seniors, and small groups — with no enterprise or corporate logos disclosed and customer concentration appearing low.
IMAWAY firmographics
Firmographics- Name
- IMAWAY
- Legal name
- IMA IBÉRICA ASISTENCIA, SUCURSAL DE IMA ASSURANCES
- Website
- https://imaway.es
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Short description
- IMAWAY is a Spain-based direct-to-consumer online travel insurance brand, offering tiered Classic, Plus, and Premium policies (with optional cancellation) for individual and group travellers, operated by IMA IBÉRICA ASISTENCIA under France's IMA Group.
- Ownership category
- akta.pro rank
IMAWAY industry classification
Industry- Product category
- Travel Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Travel Medical Insurance (Individual) (FSAIAEAI)
- akta.pro secondary industries
- Medical Travel Insurance (Emergency Medical, Evacuation & Repatriation) (FSAJAJAB), Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB), Baggage & Personal Effects Insurance (FSAJAJAE)
Keywords
Where IMAWAY is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
IMAWAY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Travel Insurance Premiums: IMAWAY generates revenue through the sale of travel insurance policies. Customers pay a premium calculated based on trip duration, destination, number of insured persons, age, and selected coverage tier (Classic, Plus, Premium). Both standalone travel insurance and travel insurance with cancellation coverage are offered as distinct product lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Classic: Basic travel insurance with essential coverage |
| Subscription | Pay-as-you-go | Plus: Intermediate tier with higher limits and legal assistance |
| Subscription | Pay-as-you-go | Premium: Maximum protection with highest coverage limits |
| Unit Pricing | Pay-as-you-go | Roma Vacation Rate |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
IMAWAY product offering
Product offeringCore offering
IMAWAY sells travel insurance policies directly to individual travelers via its website, covering medical expenses, trip cancellation, baggage loss, and other travel-related risks. The offering is bundled with 24/7 multilingual medical assistance and direct settlement of medical bills with providers worldwide, eliminating out-of-pocket payment for policyholders.
Product overview
IMAWAY offers travel insurance as a single unified product line with three main insurance offerings: Seguro de Viaje (standard travel insurance), Seguro de Viaje con Anulación (travel insurance with cancellation coverage), and Seguro de Viaje Escapadas (short-trip insurance). Each product offers tiered coverage levels (Classic, Plus, Premium) except for Escapadas and the Anulación +7 días option. The products are designed to cover trips up to 90 days (with Escapadas covering up to 32 days) and include features such as 24/7 medical assistance, direct payment of medical expenses without upfront costs, baggage protection, legal assistance, and comprehensive cancellation coverage with 40 covered causes.
Differentiator
Problem solved
Functional benefit
Products and services
- Seguro de Viaje IMAWAY
- Seguro de Viaje IMAWAY con Anulación
- Seguro de Viaje Escapadas IMAWAY
Quantifiable outcome
- Gastos médicos hasta €6,000,000
- +5 more outcomes
Companies that use IMAWAY
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
IMAWAY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
IMAWAY partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IMA Group (Inter Mutuelles Assistance)coreIMAWAY is the travel insurance brand of IMA IBÉRICA ASISTENCIA, SUCURSAL DE IMA ASSURANCES, which is the Spanish and Portuguese arm of the French group Inter Mutuelles Assistance (IMA). IMA Group brings 35+ years of experience in assistance services, providing the operational backbone, global medical network (12,700 centers, 37,000 professionals), and institutional credibility to the IMAWAY brand.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
IMAWAY competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
IMAWAY social profiles
Digital presenceIMAWAY compliance and trust
Trust signalCompliance1 record
IMAWAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMAWAY leadership team
Management profileNumber of profiles
Profiles1 record
IMAWAY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMAWAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMAWAY
What does IMAWAY do?
IMAWAY sells travel insurance policies directly to individual travelers via its website, covering medical expenses, trip cancellation, baggage loss, and other travel-related risks. The offering is bundled with 24/7 multilingual medical assistance and direct settlement of medical bills with providers worldwide, eliminating out-of-pocket payment for policyholders.
Is IMAWAY a public or private company?
IMAWAY is a private company. It is classified as corporate owned and is currently operating.
When was IMAWAY founded?
IMAWAY was founded in 1989.
Where is IMAWAY based?
IMAWAY is headquartered in Madrid, Spain, in the Europe region.
How does IMAWAY make money?
One revenue line is on record: travel Insurance Premiums.
Does IMAWAY have an API?
No public API is recorded for IMAWAY.
What industry is IMAWAY in?
IMAWAY's product category is Travel Insurance. Its primary akta.pro industry code is FSAIAEAI, Travel Medical Insurance (Individual), with a secondary code of FSAJAJAB, Medical Travel Insurance (Emergency Medical, Evacuation & Repatriation). Its NAICS code is 5242 and its SIC code is 6321.