alabama state bar lawyer referral service

What alabama state bar lawyer referral service does

The Alabama Attorney General's Office is a constitutional state government agency, established in 1807 when Alabama was part of the Mississippi Territory and reaffirmed at statehood in 1819. It is led by Attorney General Steve Marshall, the 48th holder of the office, sworn in on February 10, 2017, following sixteen years as Marshall County District Attorney. The office is headquartered at 501 Washington Avenue, Montgomery, Alabama, and is organized around several functional divisions: Opinions (issuing written legal guidance to authorized public officials, with a searchable archive of 11,000+ opinions back to 1979), Consumer Protection (complaint intake, data breach notification, licensing), the Medicaid Fraud Control Unit, the AGOVA Victim Assistance Division, and Civil Rights/Safe Schools programs. Services to citizens and public officials are provided free of charge, with no fees for consumer complaint filing or opinion requests. The office operates an annual Law Enforcement Summit (the 2026 edition scheduled for October 6, 2026) and engages in coordinated multistate enforcement actions, including a $45 million multistate settlement with Block Inc. over Cash App deceptive practices, a 42-state coalition settlement against 23andMe over a genetic data breach, and a $300,000 healthcare fraud settlement with Teen University in the 2026 National Healthcare Fraud Takedown. Its go-to-market posture is digital-direct: the alabamaag.gov website serves as the primary information hub with self-serve online forms, supplemented by active social media channels (Facebook, Instagram, X/Twitter, YouTube, LinkedIn) branded under Attorney General Marshall's personal accounts. The office is funded exclusively through state appropriations and operates as an independent state agency with no parent company, subsidiaries, or private ownership.

Name

alabama state bar lawyer referral service

Legal name

Office of the Attorney General

Website

https://alabamaag.gov

Company type

Private

Founded year

1807

Operating status

Operating

Short description

The Alabama Attorney General's Office is a constitutional state government agency that provides legal representation, formal legal opinions, consumer protection enforcement, Medicaid fraud prosecution, and victim assistance to the State of Alabama and its citizens, led by Attorney General Steve Marshall.

Ownership category

akta.pro rank

Product category

State Government Legal Services

NAICS

Legal Counsel and Prosecution (92213), Legal Counsel and Prosecution (922130)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Prosecution & District/State Attorney Services (BPAIAFAB)

akta.pro secondary industries

Healthcare Compliance & Enforcement Authorities (HLAJACAB), Public Health Law, Legal Counsel & Regulatory Affairs Offices (HLAJACAJ), Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Government legal services
• Consumer protection enforcement
• Victim assistance services
• Legal opinion issuance
• Medicaid fraud prosecution

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. State Government Funding: The Alabama Attorney General's Office is a state government agency funded through state appropriations and budgets. As a constitutional office, it derives its operational funding from the State of Alabama.

Distribution channels2 records

Marketing channels4 records

Core offering

The Alabama Attorney General's Office is a state government agency that provides legal representation for the State of Alabama, issues written opinions on questions of law to authorized public officials and agencies, enforces consumer protection laws, operates a Medicaid Fraud Control Unit, and provides victim assistance services through its AGOVA division. It also maintains a publicly searchable archive of over 11,000 Attorney General Opinions dating back to 1979 and runs consumer-facing complaint intake, data breach notification, and license lookup services.

Product overview

The Alabama Attorney General's Office is a state government agency that provides legal representation for the State of Alabama, issues official opinions on questions of law to authorized public officials, enforces consumer protection laws, operates a Medicaid Fraud Control Unit, provides victim assistance services, and maintains a searchable database of over 11,000 Attorney General Opinions dating back to 1979.

Differentiator

Problem solved

Functional benefit

Brands

• AGOVA: Victim Assistance Division established to provide statewide assistance to victims of violent crime.

Products and services

• Attorney General Opinions

Quantifiable outcome

• Over 11,000 legal opinions issued and searchable
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Coalition of 42 State Attorneys GeneralcoreStrategic or Co-development Partner · 16 July 2026Attorney General Marshall joined a coalition of 42 attorneys general in announcing settlement of bankruptcy claims against 23andMe over genetic data breach. This multistate collaboration demonstrates coordinated enforcement action across states.
• Multistate Attorneys General CoalitioncoreStrategic or Co-development Partner · 9 July 2026Alabama led a $45 million multistate settlement with Block Inc. over deceptive practices on Cash App, coordinated with other state attorneys general.
• 13-State CoalitionminorStrategic or Co-development Partner · 6 July 2026Alabama led a 13-state coalition letter in support of USPS proposed rule to secure mail-in or absentee ballots for federal elections.
• Trump Administration / White HousecoreStrategic or Co-development Partner · 25 June 2026The Attorney General filed an amicus brief defending President Trump's decision to return U.S. Space Command to Alabama (Redstone Arsenal, Huntsville).
• U.S. Department of JusticecoreStrategic or Co-development Partner · 18 June 2026The National Healthcare Fraud Takedown is initiated and coordinated by the U.S. Department of Justice, bringing together federal and state partners to root out healthcare fraud.
• U.S. Attorney's Office for the Middle District of AlabamacoreStrategic or Co-development Partner · 18 June 2026The U.S. Attorney's Office for the Middle District of Alabama worked with the Attorney General's Medicaid Fraud Control Unit on the Teen University settlement case.
• Alabama Medicaid AgencycoreStrategic or Co-development Partner · 18 June 2026The Alabama Medicaid Agency's Program Integrity Unit referred the case to the Attorney General's Medicaid Fraud Control Unit, leading to the investigation and settlement.
• Alabama Schools and School DistrictsminorStrategic or Co-development Partner · 1 January 2026The Alabama Safe Schools Initiative engages with schools through the Safe Schools Initiative Awards program to recognize excellence in school safety.
• 27-State CoalitioncoreStrategic or Co-development Partner · 1 January 2025Attorney General Marshall co-led a 27-state brief at the Supreme Court in support of Idaho and West Virginia's laws protecting girls' sports.
• Alabama Law EnforcementcoreStrategic or Co-development PartnerThe office works with law enforcement agencies across Alabama, including hosting the annual Law Enforcement Summit.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• National Association of Attorneys General (NAAG): Industry/membership association of state AGs that coordinates multistate investigations and amicus efforts in which the Alabama AG actively participates. Not a competitor; functions as an enabling coalition partner.

Direct peers

• Texas Attorney General: State-level prosecutorial and legal counsel office performing the same constitutional functions (legal opinions, consumer protection, multistate litigation, Medicaid fraud) as the Alabama AG. Most directly comparable in role, scope, and revenue model.
• California Attorney General: Larger-scale state AG office with the same core functions (consumer protection, civil/enforcement litigation, opinion issuance, healthcare and data privacy enforcement). Highly comparable mandate, though operates at materially greater scale.
• Tennessee Attorney General: State AG office operating the same constitutional model of state legal representation, opinion issuance, and consumer protection enforcement; participates in the same multistate AG coalitions as Alabama.
• Florida Office of the Attorney General: State AG office with parallel responsibilities in legal representation, consumer protection enforcement, Medicaid fraud prosecution, and multistate coalition activity. Closely comparable in mandate and operating model to the Alabama AG.
• Mississippi Attorney General: Neighboring Southern state AG office with virtually identical jurisdictional structure, opinion-issuing authority, consumer protection and Medicaid fraud functions, and active participation in multistate coalitions alongside Alabama.
• Georgia Attorney General: Regional peer state AG office delivering the same suite of services (legal opinions to state officials, consumer protection, healthcare fraud prosecution, multistate litigation). Closely comparable size and operational scope to Alabama.

Broad incumbents

• U.S. Department of Justice: Federal-level counterpart that prosecutes healthcare fraud (e.g., coordinates the National Healthcare Fraud Takedown in which Alabama's Medicaid Fraud Control Unit participated) and pursues multistate civil enforcement matters at scale.
• Federal Trade Commission: Federal consumer protection enforcement agency whose mission (deceptive practices, data privacy, fraud) overlaps materially with the Alabama AG's Consumer Protection Division. Comparable activity set but operating at federal scope.

Regional players

• Alabama State Bar: Alabama-specific professional legal regulator that operates the Lawyer Referral Service referenced in the firmographic data; complementary (not competitive) to the AG's office in serving Alabama citizens with legal needs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/agstevemarshall
• YouTubeyoutube.com/@AGSteveMarshall/featured
• Facebookfacebook.com/AGSteveMarshall
• LinkedInlinkedin.com/company/alabamaag
• Instagraminstagram.com/agstevemarshall

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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