british hen welfare trust

Name

british hen welfare trust

Legal name

The British Hen Welfare Trust

Website

https://bhwt.org.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Support Activities for Animal Production (1152), Pet Care (except Veterinary) Services (812910)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH)

akta.pro secondary industry

Animal Welfare & Advocacy Organizations (AFAEALAC)

Keywords

• Hen welfare charity
• Animal rehoming services
• Poultry health support
• Charity fundraising programs
• Pet hen adoption

Headquarters

HQ city

Rose Ash, South Molton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Individual donations, regular giving, legacy gifts, in-memory donations, community fundraising events, and sponsored challenges. The charity runs a Community Fundraiser and Individual Giving Manager to manage fundraising activities.
2. E-commerce Shop: Online shop selling chicken feed, bedding, grit, seeds, clothing, gifts, and eggs. Revenue from product sales.
3. Sponsor a Hen: Monthly sponsorship program where supporters pay £4 per month to sponsor specific hens, providing ongoing support.
4. Egg Club: Subscription-style program where supporters receive eggs from their adopted hens or contribute to the charity through egg-related donations.
5. Lottery: Charity lottery program as a fundraising mechanism.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

The British Hen Welfare Trust (BHWT) is a registered charity that rescues and rehomes ex-commercial laying hens destined for slaughter, placing them as pets with individuals and families across the UK through a network of 50 collection hubs. Beyond rehoming, BHWT provides post-adoption hen health support via a dedicated helpline, vet directory, and online resources, and runs educational programmes for schools, sponsorship schemes, an e-commerce shop for hen-keeping supplies, and a biannual magazine.

Product overview

The British Hen Welfare Trust offers a unified portfolio of interconnected services centered on rescuing and rehoming ex-commercial laying hens. The core offering is the hen adoption programme, supplemented by comprehensive health support services including a helpline and veterinary resources. Additional services include educational programmes for schools, a sponsorship scheme, Egg Club regular giving programme, an ecommerce shop for chicken supplies, a biannual magazine, and an international expansion initiative (World Hen Welfare) to replicate their model globally.

Differentiator

Problem solved

Functional benefit

Brands

• World Hen Welfare: A global initiative launched to share the charity's mission and values with countries worldwide, with France and the US already on board.

Products and services

• Hen Adoption
• Hen Health Services
• Education Programme
• BHWT Online Shop
• Sponsor a Hen
• Egg Club
• Cockerel Adoption (Lonely Hearts Club)
• Poultry Health Course
• BHWT Lottery
• Chicken & Egg Magazine

Quantifiable outcome

• Over 1 million hens saved from slaughter and rehomed as pets
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• BSAVA PetSaversminorStrategic or Co-development Partner · 2 September 2021Jointly funded a grant for an undergraduate student research project in chicken veterinary health.
• World Hen WelfarecoreStrategic or Co-development PartnerGlobal expansion initiative where BHWT shares its mission and values with countries worldwide. France and US already on board. Offers a framework for other countries to join and save lives of ex-commercial hens within their jurisdiction.

Scale indicators10 records

Broad incumbents

• Blue Cross: UK pet charity rehoming dogs, cats, horses and small animals. Comparable as a rehoming-focused animal welfare nonprofit, though species focus differs.
• Royal Society for the Prevention of Cruelty to Animals (RSPCA): One of the UK's largest animal welfare charities. While RSPCA covers all animal species and operates animal hospitals, its broader scope and resources overlap with BHWT's advocacy and rehoming mission.
• Wood Green, The Animals People: UK animal charity that rehomes pets and provides animal welfare services. Overlaps with BHWT's rehoming and pet care services model but with broader species coverage.

Direct peers

• The Humane League: Global animal protection organization focused on ending the abuse of animals raised for food, particularly in the egg industry. Directly comparable to BHWT's commercial hen welfare mission with international reach.
• Compassion in World Farming: UK charity focused on welfare of farm animals including laying hens. Campaigns for better standards and policy reform, sharing BHWT's commercial hen welfare focus but emphasizing advocacy over direct rehoming.
• Viva!: UK-based vegan campaigning charity that works on farm animal welfare issues including laying hens. Comparable advocacy and welfare mission targeting commercial egg production.
• Farm Sanctuary: US nonprofit rescuing farm animals from commercial operations and advocating for welfare reform. Directly comparable rehoming and advocacy mission targeting farmed animals including laying hens.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BritishHenWelfare
• YouTubeyoutube.com/channel/UCJ3AWMFVYgxjFedHAqvDgag
• Facebookfacebook.com/BritishHenWelfareTrust
• LinkedInlinkedin.com/company/british-hen-welfare-trust
• Instagraminstagram.com/britishhenwelfaretrust

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about british hen welfare trust