steven toyota
Steven Toyota is a family-owned Toyota dealership in Harrisonburg, Virginia, founded in 1992. It sells new and used Toyota vehicles, certified pre-owned models, and provides service, parts, financing, rentals, and consignment to Shenandoah Valley consumers.
- Company typePrivate
- Founded1992
- HeadquartersHarrisonburg, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What steven toyota does
Steven Toyota is a privately held, family-owned Toyota franchise dealership headquartered in Harrisonburg, Virginia, serving the Shenandoah Valley region. Founded in 1992 by Steven Sodikoff, the dealership operates as part of the broader Steven Automotive Group, which also includes sibling rooftops Steven Nissan and Steven Kia. The company retails new Toyota vehicles, certified pre-owned and used vehicles, and supports the sale with financing, parts and service, rentals, and consignment programs.
The business model is a conventional franchise dealer P&L: gross profit on new and used vehicle sales, F&I product commissions, and recurring service-and-parts revenue. Steven Toyota generates incremental demand through rebate programs targeting college students and military personnel, an at-home vehicle purchasing and delivery channel, a Consignment Plus program that sources used inventory from existing customers, and a UVA Community Credit Union financing partnership that supports in-house loan origination. A recent authorized Yeti retailer arrangement adds non-automotive lifestyle accessories as a cross-sell line. The facility has been expanded four times since founding (1995, 2000, 2006, 2010), reflecting ongoing investment in sales, service, and inventory capacity.
The customer base is composed of individual retail consumers in the Shenandoah Valley with no material B2B or fleet concentration. The dealership is BBB-accredited and holds an approximately 4.6-star rating across roughly 3,751 reviews, indicating strong consumer trust. Second-generation operator Jake Sodikoff was recognized on the Automotive News 40 Under 40 list in 2024, evidencing continuity of family leadership into the next generation.
steven toyota firmographics
Firmographics- Name
- steven toyota
- Legal name
- Steven Toyota
- Website
- https://steventoyota.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Short description
- Steven Toyota is a family-owned Toyota dealership in Harrisonburg, Virginia, founded in 1992. It sells new and used Toyota vehicles, certified pre-owned models, and provides service, parts, financing, rentals, and consignment to Shenandoah Valley consumers.
- Ownership category
- akta.pro rank
steven toyota industry classification
Industry- Product category
- Auto Dealership
- NAICS
- Automobile Dealers (4411), Used Car Dealers (441120), Tire Dealers (441340)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- General Automotive Repair & Maintenance (TLAKAAAA)
- akta.pro secondary industries
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Replacement / Service Loaner & Dealer Rental Programs (THADAAAK), Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)
Keywords
Where steven toyota is headquartered
LocationHeadquarters
- HQ city
- Harrisonburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
steven toyota business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Vehicle Sales: Revenue from selling new Toyota vehicles and pre-owned vehicles to consumers. The dealership sells new Toyotas, certified pre-owned vehicles, and general used vehicles.
- Service and Maintenance: Revenue from vehicle service, maintenance, and repairs including oil changes, tire service, brake repair, battery replacement, transmission flush, and other mechanical services.
- Parts Sales: Revenue from selling OEM Toyota parts including cabin air filters, engine air filters, wiper blades, and genuine Toyota accessories.
- Finance and Insurance Products: Revenue from financing arrangements, extended warranties, GAP protection, and other vehicle after-market products offered during vehicle purchases.
- Vehicle Rentals: Revenue from renting Toyota vehicles to customers who need temporary transportation while their vehicle is in for service or for other purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pre-Owned Vehicles Under $10,000 |
| Transaction based/ take rate | Pay-as-you-go | Consignment Plus Service |
| Other | Pay-as-you-go | No Charge Rental |
| Other | Pay-as-you-go | Early Reservation Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
steven toyota product offering
Product offeringCore offering
Steven Toyota is an authorized Toyota dealership that retails new Toyota vehicles across cars, SUVs, trucks, minivans, and electrified models, alongside certified pre-owned and used vehicles. The dealership operates an on-site service center staffed by factory-trained technicians using Toyota Genuine Parts, a parts department, a Toyota rental fleet, and a finance center that works with UVA Community Credit Union to originate loans and leases. Supplementary paid services include the Consignment Plus program, lease trade-in handling, and an at-home vehicle purchase option.
Product overview
Steven Toyota is a Toyota automobile dealership offering a comprehensive automotive retail experience. The core offering centers on new Toyota vehicle sales across multiple segments (cars, SUVs, trucks, minivans, electrified vehicles) and pre-owned vehicle sales including Toyota Certified Pre-Owned vehicles. The dealership provides integrated services including vehicle financing (partnering with UVA Community Credit Union), full-service maintenance and repair using genuine Toyota parts, rental vehicles, lease trade-in handling, and consignment services. Supporting programs include ToyotaCare complimentary maintenance, Toyota Safety Sense active safety features, vehicle finder assistance, and at-home purchasing options. The product portfolio functions as a unified dealership experience where vehicle sales, financing, service, and parts operate as interconnected services for vehicle ownership.
Differentiator
Problem solved
Functional benefit
Products and services
- New Toyota Vehicles Retail sale of new Toyota vehicles across cars (Corolla, Camry, GR86, GR Corolla), SUVs and crossovers (RAV4, Highlander, Grand Highlander, 4Runner, Land Cruiser, Sequoia, Corolla Cross, C-HR), trucks (Tacoma, Tundra), minivans (Sienna), and electrified and hybrid models (bZ4X, Prius, Prius Plug-in Hybrid, RAV4 Plug-in Hybrid, Crown Signia). Targeted at individual consumers in the Shenandoah Valley.
- Pre-Owned Vehicles Sale of used cars, trucks, and SUVs from Toyota and other brands, including a dedicated sub-$10,000 budget tier. Vehicles undergo inspection before sale. For local individual buyers, first-time buyers, and value-oriented shoppers.
- Certified Pre-Owned Toyota Toyota Certified Used Vehicles that undergo a rigorous 160-point inspection and include manufacturer-backed warranty coverage for buyers seeking near-new-vehicle benefits at a used price.
- Vehicle Financing Automotive financing services including new and used car loans, lease options, and assistance for customers across credit profiles. Origination is supported by an on-site Finance Center and a partnership with UVA Community Credit Union.
- Vehicle Parts and Accessories Sale of Toyota Genuine Parts including cabin air filters, engine air filters, oil filters, wiper blades, brake components, batteries, and accessories, available for order online and in-store.
- Vehicle Service and Maintenance Full-service maintenance and repair including oil changes, tire service, brake repair, battery replacement, transmission flush, fluid replacement, light replacement, headlight cleaning, electrical repairs, and scratch and dent repair. Performed by Toyota-trained technicians using genuine Toyota parts.
- Rent a Toyota Toyota rental vehicles (Tacoma, Camry, RAV4, Corolla, Sienna) for customers needing temporary transportation while their vehicle is in service, for vacations, or for test-driving potential purchases. Includes a no-charge rental ($70 value) with qualifying service purchases.
- Consignment Plus Vehicle consignment service for private parties where Steven Toyota handles sales, negotiations, paperwork, and DMV processes at their facility for a $995 fee within a 30-day window. Includes 95-point inspection, professional detail, marketing, and loan payoff assistance.
- Lease Trade-In End-of-lease return and early lease trade-in handling, including paperwork for vehicles leased from any dealership, with options to purchase, lease a new vehicle, or return the current vehicle.
- Vehicle Finder Service Sourcing service to locate specific Toyota vehicles not currently in inventory, helping customers find their desired model with preferred specifications.
- At-Home Car Buying Home-based vehicle purchase option allowing customers to complete vehicle selection, paperwork, and delivery without visiting the dealership.
- Toyota Genuine Accessories Toyota-approved accessories for vehicle customization including performance, styling, and protection enhancements, installed by factory-trained technicians.
Quantifiable outcome
- 160-point inspection for Certified Pre-Owned vehicles
- +1 more outcomes
Companies that use steven toyota
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
steven toyota technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
steven toyota partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- UVA Community Credit UnioncoreFinancing partnership where UVA Community Credit Union provides flexible financing options for Steven Toyota customers. The partnership offers competitive rates and personalized service throughout the car-buying journey. Featured in the 'No Payments Contest' promotion where financing is powered by UVA Community Credit Union.
- YetiminorSteven Toyota is an authorized Yeti dealer, offering Yeti's legendary coolers and gear including hard coolers, drinkware, and storage solutions. This partnership provides customers with outdoor adventure gear complementary to their vehicle purchases.
- BBB (Better Business Bureau)minorSteven Toyota maintains BBB accreditation with an active business review. The BBB seal is displayed on their website indicating compliance with BBB standards.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
steven toyota competitors and assessment
Company assessmentBroad incumbents
- CarMax: Largest US used-vehicle retailer with fixed no-haggle pricing and nationwide footprint. Comparable used-car merchandising, trade-in valuation, and reconditioning operations though it does not sell new vehicles.
- Sonic Automotive: Major US franchised dealer group operating EchoPark used-car stores alongside traditional franchises. Comparable in franchised retail and F&I with multi-brand exposure across multiple regions.
- AutoNation: Largest publicly traded US auto retailer with multi-franchise and multi-state operations. Comparable in core franchised new/used retail but with materially larger scale, capital access, and digital retailing capabilities.
- Hendrick Automotive Group: Largest privately held US dealer group with a broad multi-franchise portfolio. Same franchised retail and service business model with scale advantages in OEM relationships and capital allocation.
- Group 1 Automotive: US and UK-based franchised dealer group with ~200 dealerships. Highly comparable franchised retail and service business model with deeper capital base for organic and inorganic expansion.
- Lithia Motors (Driveway): One of the largest US franchised dealer groups with a nationwide acquisition roll-up strategy (including Driveway online retailing). Comparable business model in new and used vehicles with significantly greater geographic and capital reach.
Direct peers
- HoneyCar: Affiliated used-car and dealer-services entity involving Jake Sodikoff of the Steven Automotive Group. Comparable franchised retail-adjacent operating model with online used-car merchandising.
- Steven Nissan: Sister store under Steven Automotive Group sharing ownership, leadership, and operational infrastructure. Provides a direct same-group parallel for new vehicle franchised retail in the same market.
- Steven Kia: Third sister store under the Steven Automotive Group umbrella alongside Steven Toyota and Steven Nissan. Same family ownership and back-office functions, providing a direct same-group franchise retailer comparison.
Emerging players
- Carvana: Pure-play online used-vehicle retailer with home-delivery model. Competes directly with traditional dealers for used-car shoppers and trade-in supply, putting margin pressure on adjacent dealerships like Steven Toyota.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
steven toyota social profiles
Digital presencesteven toyota financial estimates
Financial estimateRevenue estimate
Valuation estimate
steven toyota leadership team
Management profileNumber of profiles
Profiles14 records
steven toyota funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
steven toyota M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about steven toyota
What does steven toyota do?
Steven Toyota is an authorized Toyota dealership that retails new Toyota vehicles across cars, SUVs, trucks, minivans, and electrified models, alongside certified pre-owned and used vehicles. The dealership operates an on-site service center staffed by factory-trained technicians using Toyota Genuine Parts, a parts department, a Toyota rental fleet, and a finance center that works with UVA Community Credit Union to originate loans and leases. Supplementary paid services include the Consignment Plus program, lease trade-in handling, and an at-home vehicle purchase option.
Is steven toyota a public or private company?
steven toyota is a private company. It is classified as family owned and is currently operating.
When was steven toyota founded?
steven toyota was founded in 1992.
Where is steven toyota based?
steven toyota is headquartered in Harrisonburg, United States, in the North America region.
How does steven toyota make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are service and Maintenance, parts Sales, finance and Insurance Products and vehicle Rentals.
Who are steven toyota's main competitors?
Broad incumbents on record are CarMax, Sonic Automotive, AutoNation, Hendrick Automotive Group, Group 1 Automotive and Lithia Motors (Driveway). Direct peers are HoneyCar, Steven Nissan and Steven Kia. Carvana is listed as an emerging player.
Does steven toyota have an API?
No public API is recorded for steven toyota.
What industry is steven toyota in?
steven toyota's product category is Auto Dealership. Its primary akta.pro industry code is TLAKAAAA, General Automotive Repair & Maintenance, with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 4411 and its SIC code is 5500.