Pacific West

What Pacific West does

Pacific West Foods (UK) Ltd is a Trowbridge-headquartered, UK-registered private limited company (Company No. 04497738) that supplies frozen seafood products and plant-based alternatives to retail and foodservice customers. It operates as the UK arm of Southeast Asian seafood group Golden Fresh, which became the first company in Southeast Asia to receive MSC Chain of Custody accreditation in 2005; Pacific West UK was established around 2010 and has operated for approximately two decades. The company manufactures from state-of-the-art facilities with stated capacity of 14,000 metric tonnes per month across fish, squid, and king prawns product lines, and is differentiated by a trademarked AirCrisp coating technology and a first-to-market Fully Cooked seafood range that can be heated in under two minutes via high-speed ovens such as Merrychef. Its product portfolio spans value-added fish (cod, haddock, salmon, pollock, hake, MSC-certified options), squid and calamari in multiple formats, prawns in diverse coatings, and plant-based alternatives under the Pacific Greens sub-brand.

Pacific West generates revenue primarily through B2B foodservice product sales. Its UK field sales team sells directly to multi-site foodservice operators across restaurants, pubs, and hotels, and also serves food service distributors and wholesalers and food manufacturers that use its fully cooked range in paninis, wraps, tacos, and salads. A second go-to-market focus targets the food-to-go segment with quick-preparation seafood SKUs. Distribution is regional in the UK with an emerging international footprint evidenced by participation at Seafood Expo Global in Barcelona and presence in industry publications. Pricing is quote-based and not publicly disclosed.

The company's strategic positioning centers on continuous new product development led by an international Corporate Chef and culinary technologists, sustained industry recognition including consecutive BFFF awards (2019, 2023, 2024, 2025) and a 2019 Seafood Excellence Global Award, and a 2026 product launch program comprising 14 new innovations and a dedicated Mediterranean Collection. Parent Golden Fresh's sustainability credentials underpin a portfolio of MSC-certified products, while ongoing investment in coatings technology and ready-to-eat formats targets operator pain points around kitchen labor, consistency, and menu innovation. No public revenue, funding, or headcount figures are disclosed.

Name

Pacific West

Legal name

Pacific West Foods (UK) Ltd

Website

https://pacificwestfoods.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Pacific West Foods (UK) Ltd supplies frozen seafood products and plant-based alternatives under the Pacific Greens sub-brand to UK foodservice operators, distributors, wholesalers, and food manufacturers, operating from Trowbridge with proprietary AirCrisp coating technology and 14,000 metric tonnes per month production capacity as a subsidiary of Golden Fresh.

Ownership category

akta.pro rank

Product category

Frozen Seafood Products

NAICS

Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (311710)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Frozen Prepared Meat & Seafood Meals (AFANAFAC)

akta.pro secondary industries

Breaded/Battered & Fried Seafood Products (Frozen Convenience) (AFANADAH), Seafood Meal Kits & Heat-and-Eat Entrées (Prepared Meals Featuring Seafood) (AFANALAH), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

Keywords

• Frozen seafood supply
• Value-added seafood products
• Plant-based seafood alternatives
• Foodservice distribution
• Frozen seafood manufacturing

Headquarters

HQ city

Trowbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. B2B Foodservice Product Sales: Pacific West sells frozen seafood products directly to foodservice operators including restaurants, pubs, hotels, and through distributors and wholesalers. Products are designed for commercial kitchens seeking convenience without compromise.
2. Food Manufacturing Supply: Products supplied to food manufacturers for use in their own branded offerings, with the fully cooked range being utilized to create paninis, wraps, tacos, and salads.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Pacific West supplies frozen seafood products and plant-based seafood alternatives to UK and international foodservice operators, food service distributors and wholesalers, food manufacturers, and food-to-go operators. The portfolio spans value-added fish, squid, and prawn products, fully cooked ready-to-heat seafood, and plant-based alternatives under the Pacific Greens sub-brand. Products are produced in state-of-the-art manufacturing facilities capable of producing 14,000 metric tonnes per month.

Product overview

Pacific West is a frozen seafood company offering a comprehensive portfolio of value-added seafood products organized into five main categories: Fish (35+ products including battered cod, haddock, salmon, and MSC-certified options), Squid (14+ products including rings, strips, and innovative formats), Prawns (21+ products with various coatings and flavors), Plant-Based alternatives under the Pacific Greens sub-brand (vegan scampi, calamari, bao buns), and a Fully Cooked ready-to-heat sub-brand enabling food-to-go operators to serve premium seafood with minimal cooking facilities. The company operates from state-of-the-art manufacturing facilities in the UK with a monthly production capacity of 14,000 metric tonnes.

Differentiator

Problem solved

Functional benefit

Brands

• Pacific Greens: Plant-based sub-brand offering plant-based alternatives to seafood products including Scampi, Calamari, and Bao Buns.

Products and services

• Pacific West Frozen Seafood Range Comprehensive range of value-added and raw frozen seafood products including fish, squid, prawns, plant-based alternatives, and fully cooked ready-to-heat options, designed for foodservice operators, manufacturers, and food-to-go sector.
• Prawn Products Value-added prawn products including butterfly prawns, torpedo prawns, skewered prawns, marinated prawns, and specialty coatings such as katsu, coconut, tempura, panko, and truffle. Available in various sizes and formats including raw and fully cooked.
• Fish Products Value-added fish products including battered cod, haddock, pollack, hoki, salmon, sea bass, hake, smoked fish, fish cakes, and MSC-certified sustainable options. Includes goujons, fillets, portions, and fish bites in various coatings.
• Squid Products Squid and calamari products including rings, strips, chunks, tubes, and innovative formats like spiral squid, skewers, and spring rolls. Available in various coatings including panko, tempura, and lightly dusted.
• Pacific Greens Plant Based Range Plant-based seafood alternatives branded as Pacific Greens, offering vegan versions of scampi, calamari, and bao buns to address growing flexitarian consumer demand.
• Fully Cooked Seafood Range Range of fully cooked seafood products including goujons, bites, portions, and prawns that can be heated and ready to eat in under two minutes via high-speed ovens, targeting operators with limited cooking facilities.
• 2026 Mediterranean Collection Mediterranean-inspired seafood collection featuring 4 products: Truffle Prawns, Squid Arrosticini Skewers, Fish Stuffed Olives, and Breaded Anchovy Fillets, targeting restaurant groups and independent operators.
• Sustainable Hake Range Sustainable seafood range of IQF skinless Hake fillets, MSC certified for sustainable choice for fish and chip operators.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Marine Stewardship Council (MSC)coreStrategic or Co-development PartnerMSC certification provides sustainable sourcing credentials. Pacific West has launched many MSC certified products including Crispy Cod Goujons, Cod Fillets, Coldwater Prawns, Hoki, and Pollock.
• Craft Guild of ChefsminorStrategic or Co-development PartnerPacific West supports the Craft Guild of Chefs, an organization that supports chefs at all levels from students to senior management across the foodservice and hospitality sectors, committed to increasing standards of professional cooking through awareness, education and training.
• Country RangeminorChannel Partner/ Reseller/ DistributorPacific West was featured in Country Range's Stir It Up Magazine, indicating a distribution partnership with the Country Range brand of catering supplies.
• Umami Design Sense for FoodminorStrategic or Co-development PartnerCreative design agency partner responsible for Pacific West's branding and marketing materials.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Country Range Group: UK foodservice distributor group whose member wholesalers supply caterers and operators across the country. Listed as a known distribution partner of Pacific West, comparable as a critical downstream channel and indirect customer reaching overlapping end-operator accounts.

Broad incumbents

• Nissui (Nippon Suisan Kaisha): Major Japanese seafood conglomerate with global operations in fishing, aquaculture, and processed/frozen seafood products. Comparable as a large-scale seafood processor with value-added frozen offerings for foodservice and retail markets.
• Birds Eye (Nomad Foods): Europe's largest frozen food company and owner of the Birds Eye brand, with broad frozen seafood (fish fingers, breaded fish) and broader frozen meal offerings. Comparable as a major incumbent competing for the same UK foodservice and retail seafood category.
• Maruha Nichiro: Japan's largest seafood company with global operations across wild-caught and aquaculture seafood, including value-added frozen products. Comparable as a large diversified seafood processor with similar manufacturing scale and B2B foodservice exposure.
• Thai Union Group: Global seafood giant and parent of Chicken of the Sea and John West brands, with operations spanning tuna, shrimp, and value-added seafood. Comparable as a vertically integrated seafood platform with similar B2B foodservice and branded value-added products, and an analog to Pacific West's parent Golden Fresh.

Direct peers

• Young's Seafood: One of the UK's largest frozen and chilled seafood specialists supplying retail and foodservice with breaded fish, fish fingers, and ready-to-cook products. Directly comparable as a UK-focused frozen seafood manufacturer competing for the same foodservice and retailer customers as Pacific West.
• Highliner Foods: North American value-added frozen seafood manufacturer specializing in breaded, battered, and prepared fish products for retail and foodservice. Directly comparable as a frozen value-added seafood specialist competing in similar product categories to Pacific West's battered/breaded fish range.
• Clearwater Seafoods: Canadian shellfish and seafood harvester and processor with MSC-certified products and global foodservice distribution. Comparable as a MSC-certified premium seafood supplier with similar sustainability positioning and foodservice customer base.
• Ocean Feast: UK-based seafood supplier specializing in frozen fish, shellfish, and value-added products for the foodservice sector. Directly comparable as a UK foodservice-focused frozen seafood supplier competing for the same restaurant, pub, and hotel customers.

Regional players

• Surapon Foods (Seafood Dynasty / Goodwill): Thai seafood processor and exporter with frozen value-added shrimp and fish products for international foodservice markets. Comparable as a South East Asian seafood processor with overlapping product formats (breaded/cooked shrimp, fish portions) and similar B2B foodservice focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pacificwest_uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific West