new leaf legal

What new leaf legal does

New Leaf Legal is a solo-practitioner boutique law firm founded in 2009 by Jessica R. Manganello and registered as New Leaf Legal, LLC in Massachusetts. The firm is headquartered at 6 Liberty Square, #2584, Boston, MA 02109, with the founder splitting time between the United States and France. New Leaf Legal delivers business and intellectual property legal services to three primary client segments: startups (corporate formation, team structuring, financing, acquisitions, private contracts), small businesses (contract review, owner transitions, HR, IP protection, entity maintenance, exit/succession planning, M&A), and creatives in music, art, games, and design (trademark, copyright, licensing). A dedicated service line also supports international clients expanding into the US market, enabled by a strategic partnership with EU-based consultancy Nouvelle Feuille.

Name

new leaf legal

Legal name

New Leaf Legal, LLC

Website

https://newleaflegal.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

New Leaf Legal is a Boston-based solo boutique law firm founded in 2009 that delivers flat-fee business and intellectual property legal services to startups, small businesses, creatives, and international clients expanding into the US market.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Corporate & Commercial Law (BPAHAAAA)

akta.pro secondary industry

Music Legal Services (Artist/Label/Publishing) (MPAIAGAE)

Keywords

• Business law services
• Intellectual property law
• Trademark registration services
• Outside general counsel
• Boutique legal services

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal Services - Flat Fee Projects: Fixed-fee legal services for specific projects such as entity formation, contract drafting, trademark registration, and business transactions. Clients know the total cost upfront before moving forward.
2. Outside General Counsel Retainer: Flat monthly retainer for ongoing legal services, providing consistent and available legal support with a strategic advisor invested in the client's business. Scope and cost are customized to client needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

New Leaf Legal is a boutique law firm providing business and intellectual property legal services to startups, small businesses, entrepreneurs, and creatives. The firm delivers corporate formation, contract drafting, trademark and copyright registration, business transactions (purchase/sale/merger), and ongoing outside general counsel support under a flat fee billing model. Services are organized into specialized lines for startups, small businesses, creative industry clients, trademark holders, M&A transactions, and international clients expanding into the US market.

Product overview

New Leaf Legal is a boutique law firm offering a unified suite of legal services specifically designed for startups, small businesses, entrepreneurs, and creative professionals. The firm operates as a single-service practice with multiple specialized service lines including startup services, small business services, creative industry services, outside general counsel, trademark services, business transaction services (purchase/sale/merger), and international client services. All services are delivered through a flat fee billing model without hourly billing, positioning the firm as ongoing outside in-house counsel rather than transactional attorneys.

Differentiator

Problem solved

Functional benefit

Products and services

• Services for Startups Legal services for startups covering corporate formation, team structuring, financing, acquisitions, and private contracts. Intended for early-stage companies and startup ventures that need a range of corporate law support during formative milestones.
• Services for Small Businesses Corporate and intellectual property services for new and established small businesses, including contract review and drafting, transitions for new and departing owners, basic HR needs, ongoing protection of intellectual property, entity maintenance, and exit strategies (succession planning, mergers, acquisitions).
• Services for Creatives Legal services tailored for creative companies and professionals across music, art, games, and design. Specialty in trademark, copyright, and licensing agreements for creative works.
• Outside General Counsel Services Ongoing legal services structured as a flat monthly retainer for established businesses with recurring legal needs. Provides a trusted advisor with deep knowledge of the client's business as a cost-effective alternative to in-house counsel. Scope and cost are customized to client needs.
• Trademark Services Brand identity protection services for individuals, businesses, and organizations, including trademark search and clearance, registration with USPTO and WIPO, portfolio management, and enforcement. Positions the brand as a long-term value generator for the business.
• Business Purchase, Sale, or Merger Services Legal guidance for buying, selling, or merging businesses at all stages of the transaction, including pre-transaction planning, due diligence, drafting of deal documents, and post-closing support.
• Services for International Clients Legal and consulting services for non-US businesses and individuals expanding into the United States, including entity formation, business contracts, IP protection, and cross-border assistance delivered in coordination with an EU-based consultancy partner (Nouvelle Feuille).

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Gunderson Dettmer: Law firm specializing in venture capital, emerging companies, and technology transactions. Targets the same startup and high-growth client segment as New Leaf Legal at the upper end of the market.
• LawDepot: Online legal document and contract template provider serving consumers and small businesses. Adjacent competitor to New Leaf Legal's contract drafting and entity formation services for SMBs.
• Rocket Lawyer: Online legal services platform offering flat-fee document preparation, registered agent services, and attorney access for SMBs and individuals. Operates at much larger scale than New Leaf Legal in the same SMB legal services category.
• LegalZoom: Large online legal platform providing entity formation, trademark filing, and legal document services to small businesses and consumers. Competes with New Leaf Legal's formation and trademark service lines at lower price points.
• Cooley LLP: Large full-service law firm with a well-known startup and emerging companies practice. Serves the same startup and venture-backed client base as New Leaf Legal but at much greater scale and price point.

Emerging players

• Trademarkia: Online trademark search, filing, and enforcement platform with an attorney network. Directly comparable to New Leaf Legal's trademark registration and brand protection services for small businesses.
• Priori Legal: Curated marketplace connecting SMBs and startups with vetted attorneys for flat-fee and project-based work. Directly comparable business model to New Leaf Legal's flat-fee, no-hourly-billing positioning.

Direct peers

• Gerben IP: A boutique trademark and IP-focused law firm serving small businesses and individuals nationwide. Highly comparable to New Leaf Legal's flat-fee trademark and IP practice for entrepreneurs and creatives.
• Founders Legal: Boutique law firm providing business, IP, and outside general counsel services to startups and small businesses. Comparable to New Leaf Legal in client base, service mix, and flat-fee positioning.

Others

• Avvo: Online legal directory and Q&A platform connecting consumers and SMBs with attorneys. Provides a discovery channel for clients seeking the kind of small-business and IP services New Leaf Legal offers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/new-leaf-legal-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about new leaf legal