cipriano landscape design & custom swimming pools

What cipriano landscape design & custom swimming pools does

Cipriano Landscape Design & Custom Swimming Pools is a privately held, founder-owned custom design-build firm headquartered in Mahwah, New Jersey, founded in 1989 and operating since 2001 in the luxury inground swimming pool segment after pivoting from an original landscape and masonry base. The firm designs and constructs high-complexity residential pools — including all-glass-tile pools and spas, vanishing-edge (infinity) pools, perimeter overflow pools, fiber-optic-lit pools, pools with natural grottos and waterfalls, and pools with acrylic viewing panels — alongside comprehensive landscape architecture, natural stone masonry (over 200,000 sq ft installed), outdoor kitchens, fireplaces, cabanas/pergolas/gazebos, night lighting, irrigation, and estate maintenance. Specialized finishes include glass tile, pebble Tec, beadcrete, and Hydrazzo aggregate plasters, with gunite monolithic pours used for rock and grotto work for leak-proof construction. Underlying differentiation rests on a licensed in-house landscape architect, full on-staff specialty crews (masons, carpenters, lighting, irrigation), a 10-acre Mahwah tree farm providing vertical plant supply, and a 90+ award portfolio including 20 international pool design awards.

The firm sells exclusively to high-net-worth homeowners in a defined affluent corridor of northern New Jersey (Bergen County towns: Saddle River, Alpine, Franklin Lakes, Ridgewood, Mahwah, Allendale, Kinnelon, Wyckoff, Upper Saddle River) and selectively in Bedford, New York, via direct consultative sales, on-site assessments, and custom design proposals. Pricing is project-specific (no standard price list), and revenue streams split between one-time design-build revenue across pool, landscape, and masonry disciplines and recurring maintenance/estate management revenue. The go-to-market is sales-led and content-augmented through a company blog, social channels, a downloadable "10 Steps To A Dream Backyard" lead guide, and an extensive award-winning project portfolio. The firm holds no disclosed outside funding, no parent company, and no certifications beyond the NJ Landscape Architecture license, operating as an independently owned lifestyle enterprise with key personnel including owner/principal Chris Cipriano, landscape architect William Moore (NJ License #823, joined 2004), and staff writer Ed Pirone.

Name

cipriano landscape design & custom swimming pools

Legal name

Cipriano Landscape Design and Custom Swimming Pools

Website

https://njcustomswimmingpools.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Cipriano Landscape Design & Custom Swimming Pools is a Mahwah, NJ-based, founder-owned design-build firm founded in 1989 that designs and constructs luxury inground pools and complete landscape environments for high-net-worth homeowners across northern New Jersey and select New York markets.

Ownership category

akta.pro rank

Product category

Custom Pool Construction and Landscape Design

NAICS

Landscape Architectural Services (54132), Landscape Architectural Services (541320)

akta.pro primary industry

Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)

akta.pro secondary industries

Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ), Pool Decking & Surrounds (HSAPALAK)

Keywords

• Custom pool construction
• Landscape architecture
• Natural stone masonry
• Outdoor living design
• Pool renovation

Headquarters

HQ city

Mahwah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Custom Pool Design & Construction: Full-service design and construction of custom inground swimming pools and spas. Projects include all-glass-tile pools, vanishing edge pools, perimeter overflow pools, fiber optic pools, and pools with natural grottos and waterfalls. High-value custom installations with significant project values.
2. Landscape Architecture & Construction: Design and installation of complete landscape projects including natural stone patios, retaining walls, gardens, water features, outdoor kitchens, outdoor fireplaces, and comprehensive outdoor living spaces.
3. Masonry Services: Natural stone masonry services including patios, walls, and decorative stonework. The company's masons have set over 200,000 square feet of natural stone.
4. Tree Farm & Plant Material: Owns and operates a 10-acre tree farm in Mahwah NJ growing exotic specimen trees and plant material for landscape projects.
5. Maintenance & Estate Management: Ongoing lawn and garden maintenance services, irrigation services, and estate management for completed projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Design and construction of custom swimming pools, together with landscape architecture, masonry, outdoor kitchens, pool renovation, and related residential outdoor-living work. The company also operates a 10-acre tree farm and provides trees and plants for sale, with maintenance and estate management services identified in the supplied company summary.

Product overview

Cipriano Landscape Design and Custom Swimming Pools is a luxury outdoor living company offering a comprehensive suite of services centered on custom inground swimming pools and landscape architecture. The company's core offerings include custom swimming pools (glass-tile, vanishing edge, perimeter overflow, fiber optic, and grotto/waterfall pools) and full-service landscape design and construction. Supporting services include natural stone masonry (patios and walls), outdoor kitchens, night lighting, carpentry (cabanas, pergolas, gazebos), fire features, water features, irrigation, and estate management. The company operates a 10-acre tree farm in Mahwah NJ and employs New Jersey licensed landscape architects. Services are designed to work together as an integrated 'backyard oasis' solution, with all design, installation, and maintenance handled by the company's on-staff specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom pool design and construction Design and construction of custom swimming pools for high-end residential properties.
• Landscape architecture Landscape architecture and design services for residential properties and outdoor spaces.
• Masonry Masonry services for residential landscape and outdoor construction projects.
• Outdoor kitchens Outdoor kitchen services for residential outdoor living projects.
• Pool renovation Renovation services for existing residential swimming pools.
• Trees and plants Trees and plants sold as products, associated with the company's 10-acre tree farm.
• Landscape maintenance and estate management Residential landscape maintenance and estate management services associated with subscription fees.

Quantifiable outcome

• Successfully designed and built difficult and intricate swimming pools for over 16 years
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• California Pools & Landscape: One of the largest custom pool and landscape design-build firms in the western U.S. Directly comparable integrated offering — pools, landscape architecture, masonry, and outdoor living — serving an affluent residential customer base.
• Claffey Pools: Texas-based custom pool and outdoor living builder known for complex luxury projects. Comparable in premium custom positioning, design-forward portfolio, and integrated landscape/hardscape offerings.
• Marquise Pools & Spas: Luxury custom gunite pool and outdoor living builder serving the New York / New Jersey / Connecticut metro area. Directly comparable to Cipriano in customer segment (HNW homeowners), product offering (vanishing edge, custom spas, masonry), and regional overlap.
• Neptune Pools & Spas: Texas-based luxury custom pool builder focused on high-end residential projects with specialty features such as negative edges and integrated outdoor living. Comparable in premium positioning, custom construction, and design award reputation.
• Bel-Air Pools: Long-established luxury residential pool builder in the NY metro with similar high-end custom pool and outdoor amenity focus. Comparable along customer profile, technology (gunite), and integrated outdoor-living services.

Emerging players

• River Pools & Spas: Custom pool company primarily known for fiberglass pools with growing geographic reach. Competes for HNW custom-pool spend but uses a different construction technology than Cipriano's gunite specialization.
• J.Phillip Loar Landscape Architecture: Residential landscape architecture and outdoor living design firm serving affluent Northeast clients. Partial overlap with Cipriano's landscape architecture and outdoor living practice, though narrower in pool construction.

Broad incumbents

• Premier Pools & Spas: National custom pool builder with the largest market share in U.S. residential pool construction. Broader portfolio than Cipriano but overlaps in the custom gunite / outdoor living segment and competes for similar HNW customers in overlapping regional markets.
• Anthony & Sylvan Pools: Long-standing national residential pool builder with broad market presence. Does not specialize in Cipriano's luxury / design-award niche but is a credible competitor for high-end projects in the Northeast.
• Blue Haven Pools & Spas: National franchise network of residential pool builders. Overlaps with Cipriano on gunite construction and HNW customers, but offers less design specialization and a wider mass-market footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/custompoolsnj
• Facebookfacebook.com/ciprianocustomswimmingpools
• LinkedInlinkedin.com/company/cipriano-landscape-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cipriano landscape design & custom swimming pools